Creativity is seen as the driving force behind innovation. It can even be said to be the same process. It is critical to implement the creativity in order for innovation to actually take place. This combination of creativity and innovation is required for economic growth, sustainability, continuous improvement and competitive edge for organisations. Creativity is more than just artistic ability but includes scientific and problem solving steps and basic everyday creativity. This combination would be key in government departments, organisations and universities today. People’s perception on creativity could hamper their growth and development in this key area, not only for themselves but of others that they come into contact with. People’s perception on creativity is that it is either a genius form in either artistic or musical terms or it is not at all creative. They do not necessarily view the everyday tasks as creative. The research approach for this study is positivistic and deductive. The students’ perception of creativity is gathered using a quantitative questionnaire, where they rank their perceptions. The questionnaire was from an international study and it was made available to all students at the Nelson Mandela Metropolitan University. The data analysis will be both descriptive and inferential in nature. The research seeks to examine students’ perception of their own creativity and how they rate various creative products or services. Students are on their way to the pinnacle in their fields and the creativity should therefore be at its peak to be able to take full advantage and to get maximum benefit from it. The research will gain insight into their perception via a questionnaire where they need to rate themselves. The literature review will investigate creativity, innovation and the links between them. It will analyse the importance of innovation to business and the unlocking of creativity. There are many differing ways to unlock and stimulate creativity and some of these are addressed.

M.Comm. / The objectives of the study are: To define "creativity", to understand how people think when they solve problems, and to identify the major barriers to creative problem solving and opportunity finding and to investigate whether these barriers can be overcome. To investigate the essence of TRIZ, its history of development, how it works, its nderlying inventive principles, its psychology and whether it is an effective problem solving technique in the sense that it is a cure for barriers to creative thinking. To investigate whether TRIZ can be applied in a non-technical context as a creative problem solving technique, whether it can be applied in conjunction with other creative problem solving techniques and whether it is effective in relation to other creative problem solving techniques.

The purpose of this study is twofold. First, it is to obtain further evidence of the concurrent validity of the AC Test of Creative Ability. Further, and more specifically, it is concerned with the generalization of previously indicated validity of the AC Test to a college situation.

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"Learning should be an adventure. It is the joyous outcome of a favourable school environment. When the curriculum fits the child and the child develops a natural relationship with the curriculum, when the instruction is astute and the guidance wise, the child learns. The curriculum, broadly interpreted, includes the materials, equipment and experience which adequately meet the physical, mental, social and emotional needs of children of a particular stage of development. Obviously, unlimited opportunities and a setting must be provided for creative experiences under the wise guidance of the teacher. In order to further this program, the following aims must be considered in planning the curriculum: 1. To give the child a feeling of security and freedom from fear in his relationships of school. 2. To provide experiences which will gradually broaden his small world and give it more meaning. 3. To help him rely more and more on himself and on his own judgment in areas where he can take full responsibility. 4. To guide him in forming solid friendships with his contemporaries. 5. To help him enjoy creative work and to know that his own expression of what he sees and feels is of greater value than anything he could imitate. 6. To create the kind of democratic atmosphere in which he feels free to express his agreements and disagreements with adults and other children, and in which he can understand that rules grow out of living together, both in the classroom and in the school as a whole. 7. To help him gain a sense of his value in the group. 8. To provide the guidance and facilities necessary for him to develop skills, appropriate to this age--manual, rhythmic and language"--Introduction. / Typescript. / "July, 1947." / "Submitted to the Graduate Council of the Florida State University in partial fulfillment of the requirements for the degree of Master of Arts under Plan II." / Includes bibliographical references (leaves 41-44).

"The purpose of this investigation was to explore, in a general way, the relationship between selected work-study skills and certain aspects of creative expression, through drawing and painting, of children in a fourth grade class"--Introduction. / Typescript. / "August, 1953." / "Submitted to the Graduate Council of Florida State University in partial fulfillment of the requirements for the degree of Master of Arts." / Advisor: W. Edwards, Professor Directing Paper. / Includes bibliographical references (leaves 22-23).

This study attempted to define creativity in terms of objective, visible products of behavior. An existing psychological instrument, the Bender-Gestalt Test (BGT) was modified in presentation and scoring methods into a test of creative production. This test was chosen because of its similarity to some existing tests of creative production and its theoretical relationship to the associative model of creative production. It was combined with the Making Objects Test (MO) and the Remote Associations Test (RAT) into a three test battery and administered to 90 college students. The three tests were scored and the results correlated with each other to determine the degree of relationship.

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