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A buying behaviour framework for SMEs in TurkeyOzmen, E. S. January 2012 (has links)
SMEs have been recognised as important actors of commercial activity most specifically since the second half of the 20th century. Although understanding its customer potential has been named a top priority among many sectors, there is a limited body of knowledge regarding the buying behaviour of SME’s. Many studies and industry practices frame the context within corporate or individual buying behaviour, however few researchers mention SME’s. When mentioned they tend to tie with elitist attributes and consider them as small versions of big enterprises. Studies and industry practices are conformist and assume that SME’s buying behaviour consists of nothing but -ignoring impulsive tendencies- ‘normative' or ‘conservative’ typologies. However, the lack of application makes this dichotomy untested. Absence of evidence is not evidence of absence; therefore, other possible (unknown) typologies may affect stakeholders that behave with this incomplete knowledge set. Behavioural researchers can suffer from moving further in the wrong direction and can lose the base of the study. Marketers can suffer from not acknowledging the SME segment in full, so they cannot technically address its needs in a navigated way, and can lose money. SMEs themselves can suffer from being unaware about their buying practices, and therefore do not question their approach that may jeopardise their business. After an extensive literature review, this study led to the adoption of Wilson’s Cube, a model that rejects the distinction between individual and business customers. The cube comes with a positive correlation (which led to a combined hypothesis) among x (Purchase Significance: Exceptional – Routine), y (Need Driver: Professional – Leisure) and z (Buying Attitude: Aversion – Enjoyment) axes. Quantitative research was conducted with 270 participants for 12 products/services. The tested (and validated with 10 SMEs) hypothesis proved that SMEs also buy within the leisure-routine axes of the cube, particularly some tangible products, e.g. popular technology and vehicle, and when they do, they spend more (enjoyment axis) like individual consumers. Supporting this, even in economic crisis scenario, SMEs compromise less for the same group of products. In the end, according to contextualised framework, ’non-normative’ presence is about 70% and the current practice based on their miscategorisation is not supported. To scrutinise the prevalence of this abnormal presence, a risk impact map was derived from the percentage breakdown of responses and risk factors. By converting the calculated figures to a cumulative distribution, a risk score (16%-20%) was introduced for Turkey, as well as a risk grade, BBB, which is only a grade higher than the high-risk area. Knowing that SMEs are 50% player in Turkey’s €500B GDP, whereas its 40% refers to import, the impacted economic value can be estimated with up to ten billions of euros. Following the final framework that consists of buying behaviour typologies in Turkey, a proposal was suggested to researchers, marketers to SMEs, as well as SMEs themselves, in terms of strategic improvements within a timeline view.
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Jazz for the Ipod generation : digital media and jazz in the UKSykes, T. G. January 2014 (has links)
The central aim of this thesis is to address the research question: In what ways are digital media affecting the dissemination of jazz in Britain? Within this are four sub-questions: 1. Has the changing position of jazz in British culture since 1980 affected its audience? 2. Has digital media had the same impact on the dissemination of jazz as it has on mainstream popular music? 3. How is digital technology affecting jazz scenes in the UK? 4. Is there an ‘online community’ of jazz enthusiasts in Britain? The term ‘digital media’ suggests that geographical boundaries are irrelevant, but basing this project in the UK provides a focus for the research, both in terms of jazz as an established cultural form in Britain and in order to investigate British jazz audiences. Theoretical approaches from several disciplines are drawn upon, including cultural studies, new media studies, ethnomusicology, popular music studies and jazz studies. Research methods include surveys of audiences at selected jazz festivals in Britain using questionnaires along with interviews with the festival directors, online surveys, and interviews with jazz enthusiasts. The broad findings indicate that while jazz is one of many types of music available to contemporary audiences who may also listen to other genres, there are fans of particular styles choosing to attend certain live events – increasingly making use of digital media to find information and facilitate their decisions. Sites such as YouTube are popular with jazz audiences, and there are independent jazz record labels that use digital media effectively, unlike, according to some respondents, certain jazz musicians. Audiences (which include a significant proportion of musicians) are now using social networking sites to create online groups with shared musical interests, but this activity has not prevented jazz being essentially a music of live performance – and indeed may be helping to keep it live.
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Urban Regeneration and Housing as Potential Tools for Enhancing the Creative EconomyEhrlich, Kornelia 03 August 2021 (has links)
Nowadays, housing and urban regeneration policies are becoming crucial to ensuring that the locations in any city are ‘top quality’ and distinctively attractive. This is also essential for the residential profile of the city and its region. Not only the character and functioning of the housing market, and the match between demand and supply, but also the quality of the built environment, the distinctive architecture, the urban layout and the state of environmental conditions in general are important in distinguishing one city-region from others. Diversified neighbourhoods and well-functioning housing markets can be attractive for people working in the creative knowledge economy. This implies that it may be necessary to develop tailored housing and urban renewal policies to ensure attractiveness.
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Future spatial audio : subjective evaluation of 3D surround systemsPower, P. January 2015 (has links)
Current surround systems are being developed to include height channels to provide the listener with a 3D listening experience. It is not well understood the impact the height channels will have on the listening experience and aspects associated with multichannel reproduction like localisation and envelopment or if there are any new subjective attributes concerned with 3D surround systems. Therefore in this research subjective factors like localisation and envelopment were investigated and then descriptive analysis was used. In terms of localisation it was found that for sources panned in the median plane localisation accuracy was not improved with higher order ambisonics. However for sources in the frontal plane higher order ambisonics improves localisation accuracy for elevated sound sources. It was also found that for a simulation of a number of 2D and 3D surround systems, using a decorrelated noise signal to simulate a diffuse soundfield, there was no improvement in envelopment with the addition of height. On the other hand height was found to improve the perception of envelopment with the use of 3D recorded sound scenes, although for an applause sample which had similar properties to that of the decorrelated noise sample there was no significant difference between 2D and 3D systems. Five attribute scales emerged from the descriptive analysis of which it was found that there were significant differences between 2D and 3D systems using the attribute scale size for both ambisonics and VBAP rendered systems. Also 3D higher order ambisonics significantly enhances the perception of presence. A final principal component analysis found that there were 2 factors which characterised the ambisonic rendered systems and 3 factors which characterised the VBAP rendered sound scenes. This suggests that the derived scales need to be used with a wider number of sound scenes in order to fully validate them.
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A framework for implementing social computing in higher education in the Gulf StatesHussein, K. A. N. January 2013 (has links)
This study sets out to develop a framework for implementing social computing (SC) tools in higher education (HE) to enhance both the teaching and learning processes, with a particular focus on HE institutions in the Gulf States. Among other things, it reviews and addresses the known problems of HE in the Gulf States, discusses available SC platforms, and identifies the most appropriate of these based on the extant literature about user acceptance of technology. SC platforms are quickly emerging as important new technologies that can support a variety of businesses. Many publications on SC discuss its definition and its associated tools, but while studies of this kind are an important part of the development of any new trend or technology, additional research is also necessary to determine the proper use of these phenomena in particular contexts, and as yet, no clear study exists that discusses the proper use of SC tools in HE. The research in this study contributes to the fields of technology acceptance and SC research. It also demonstrates that the unified model of technology acceptance (UTAUT) can serve as theoretical basis for implementing SC in HE. It employs a multi-methodological approach at all of its stages, including data collection and analysis. Questionnaires, interviews, observations, focus groups, and evaluations were all conducted in order to obtain the data on which the study was based. The final analysis of this data was used to develop a new conceptual framework for implementing SC in HE. The research findings are validated through the development and implementation of a new system prototype for using SC in HE. This study recommends that stakeholders of HE in the Gulf States deploy SC technologies in HE to enhance generated outcomes by modernizing, supporting, and simplifying the teaching process while keeping students more engaged with customisable content. Online collaboration is also highlighted for its potential to enhance student learning and to transform education into a more user-centred process. In its summation, this study also includes a model for ensuring that research objectives are achieved and that defined knowledge gaps are covered.
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BIM implementation strategy framework for small architectural practicesCoates, S. P. January 2013 (has links)
BIM (Building Information Modeling) is a new radically different emerging approach to design, construction and facilities management. BIM promises to better facilitate the building development, construction and building operation. In this thesis the domain of small architectural practices is considered and how BIM can be implemented to address the problems both of operational and product efficiency and effectiveness. Research has indicated that guidance on how small architectural practices should implement BIM is lacking (Jung et al 2010). This lack of guidance is one of the reasons why small architectural practices are disinclined to adopt BIM. There is a growing need for more knowledge on how BIM technology and processes can be and should be adopted and what happens when BIM technologies and processes are implemented and used in the practice of architecture. The aim of this thesis is to develop a BIM implementation strategy framework for small architectural practices. To identify of the problems and issues of BIM implementation in a small architectural practice, a two years of case study using action research was undertaken. This involved instigating, participating and observing the implementation of BIM within a small architectural practice. Both the internal and external benefits to the architectural practice were considered. The findings of this BIM implementation research were then recorded and reviewed providing a structured approach to BIM implementation. From this process of review and reflection a revised improved framework and suggested methods for BIM adoption was developed and documented. At each stage of the BIM implementation recommendations are made. The research was undertaken as part of a Knowledge Transfer Partnership between the University of Salford, John McCall Architects (a small architectural practice) and the researcher and author of this thesis. Though being actively involved in the BIM implementation it was possible to understand the issues and document the actions that were taken as part of the BIM adoption. The major limitation of this research is the focus on a single company as the source of evidence and research. This enhanced BIM implementation framework and the suggested working methods represents the primary contribution to knowledge made by this thesis. This framework should be of value to other small architectural practices embarking on BIM implementation.
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A conceptual framework for project managers to improve projects performanceKapogiannis, G. January 2013 (has links)
The Architecture, Engineering and Construction (AEC) sector often encounters difficulties in attaining satisfactory project performance. The secondary data in this research (literature review) clearly shows that an inability to pre-identify problems leads to projects becoming ‘risky’. This can be due to a lack of meeting certain project targets, i.e., a lack of predicting ‘accurate’ project time and costs, a failure to raise the project’s quality issues and failures in predicting a project’s return on investment. In addition, it has been shown that a major lack of anticipating problems within a construction project can occur because of a lack of providing accurate data/information and a lack of team collaboration between project stakeholders. Much research has been conducted in order to anticipate construction project problems and to attempt to offer technological solutions, including information maturity models. However, in spite of all this, research projects still run into risks. Therefore, this thesis aims to investigate a conceptual framework to support construction project managers in order to enhance project performance. This conceptual framework brings together three main entities: Integrated Collaborative Technologies, Team Collaboration and Proactive Behaviour. These three notable entities are used to support project managers’ strategies in order to successfully fulfil the project. In order for this to be achieved the researcher has met the following objectives: an investigation as to how proactive behaviour impacts on the progress of construction projects, an investigation into how team collaboration relates to proactive behaviour and an investigation into how team collaboration and integrated collaborative technologies can support proactive behaviour. The research design includes primary mixed data analysis and secondary data analysis from the literature review. In order to gather data, semi-structured interviews and a questionnaire have been undertaken by the researcher. The proposed conceptual framework was tested by asking professional experts whether the proposed framework was applicable within a construction project environment. The research shows that there is a relationship between integrated collaborative technologies and team collaboration, and team collaboration and proactive behaviour, and hence these factors impact on project performance. Moreover it has been proved that, in order to achieve a successful outcome, a project requires stakeholders to learn how to collaborate with the support of integrated collaborative technologies. Throughout this ‘iterative process’ construction project managers can enhance their proactive behaviour at an individual level and thus can enhance their ability to pre-identify construction related problems. Arguably, this behavioural change will impact positively on project performance indicators.
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A generic approach to modelling individual behaviours in crowd simulationSun, Q. January 2014 (has links)
Crowd simulation has been widely used to simulate crowd dynamics and their behaviours. However, majority of existing studies can only simulate a specific scenario or behaviour. Although recent developments have attempted to integrate different individual behaviours in order to achieve a more realistic simulation result, it is still very complex and those crowd models often require significant modifications. This study is therefore aimed to develop a generic crowd model, which provides the flexibility to configure and represent different scenarios, as well as the ability to demonstrate individual differences on crowd behaviours. The theoretical principle of the proposed crowd model is based on the combination of force-based modelling and agent-based modelling. A unified core mathematical formula, which contains seven key parameters, is developed to represent the generic behaviour effects. In addition, a Behaviour Library is developed to present a set of basic behaviours by using the unified formula and subsequently, more complex behaviours could be formed by combining the basic behaviours. The proposed crowd model is implemented in a simulation environment by using Microsoft XNA framework. A number of well-known crowd behaviours are tested with the crowd model for validation. The proposed crowd model is further validated by simulating real life experiments and comparing its results. This research study presents a novel approach to simulate crowd behaviour at individual level by introducing a generic crowd model that can be configured into specific scenarios. It introduces a theoretical concept, through which different behaviour effects could be quantified by a unified mathematical formula. As a result, crowd modelling and simulation of different scenarios can be significantly simplified. For future work, the proposed crowd model can be tested under complex environment in order to fine-tune its theoretical model and to expand the Behaviour Library.
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The analysis and improvement of focused source reproduction with wave field synthesisOldfield, R. G. January 2013 (has links)
This thesis presents a treatise on the rendering of focused sources using wave field synthesis (WFS). The thesis describes the fundamental theory of WFS and presents a thorough derivation of focused source driving functions including, monopoles, dipoles and pistonic sources. The principle characteristics of focused sources including, array truncation, spatial aliasing, pre-echo artefacts, colouration and amplitude errors are analysed in depth and a new spatial aliasing criterion is presented for focused sources. Additionally a new secondary source selection protocol is presented allowing for directed and symmetrically rendered sources. This thesis also describes how the low frequency rendering of focused sources is limited by the focusing ability of the loudspeaker array and thus derives a formula to predict the focusing limits and the corresponding focal shift that occurs at low frequencies and with short arrays. Subsequently a frequency dependent position correction is derived which increases the positional accuracy of the source. Other characteristics and issues with the rendering of focused sources are also described including the use of large arrays, rendering of moving focused sources, issues with multiple focused sources in the scene, the phase response, and the focal point size of focused sound field. The perceptual characteristics are also covered, with a review of the literature and a series of subjective tests into the localisation of focused sources. It is shown that an improvement in the localisation can be achieved by including the virtual first order images as point sources into the WFS rendering. Practical rendering of focused sources is generally done in compromised scenarios such as in non-anechoic, reverberant rooms which contain various scattering objects. These issues are also covered in this thesis with the aid of finite difference time domain models which allow the characterisation of room effects on the reproduced field, it is shown that room effects can actually even out spatial aliasing artefacts and therefore reduce the perception of colouration. Scattering objects can also be included in the model, thus the effects of scattering are also shown and a method of correcting for the scattering is suggested. Also covered is the rendering of focused sources using elevated arrays which can introduce position errors in the rendering.
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Keep off the grass! : an exploration of how photographic practice may be used to develop alternative representations of the urban nature subjectBlazejewski, L. January 2013 (has links)
The relationship between people and nature has long been suffering from a cultural disconnect. In truth, nature is far more readily likened to travel than it is to everyday life; synonymous, as it is, with those faraway ideals beyond the everyday reach of an urban dweller. However, urban environments are teeming with a range of plants and animals, known as urban nature, thus providing the opportunity to shed these exotic associations in favour of a far more accessible experience. In order to do so, the form of contemporary urban nature photography will be examined in this thesis, where any representational trends found to be inhibiting its development will be identified, and ultimately challenged. A combination of photographic practice and reflective analysis was used to challenge these problematic trends. Five experiments were carried out. These served to yield a set of photographs which developed alternative representations of the urban nature subject. The resulting photographs of each experiment were subjected to a means of reflection; based on Gary Rolfe’s three stage method but refocused for compatibility with photographic practice, where observations were drawn from one experiment so as to guide the direction of the following experiment. These experiments culminated in a final project: a definitive body of photographs that served to fuse the findings of each experiment into an alternative aesthetic. Identity became a critical theme underlining the representations of the urban nature subject in this thesis, for the displacement of photographic information began to instil the subject with - to some extent - otherworldly sensibilities. This process challenged the active predisposition toward naturalism in urban nature photography, and began to direct such tendencies toward a much broader aesthetic landscape; engaging with unreserved artistic ideologies so as to develop exclusive representations of the urban nature subject.
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