Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2018-04-02T12:54:56Z No. of bitstreams: 1 MarcelaSilvaCavalcantiRosa_DISSERT.pdf: 13146174 bytes, checksum: 88994e4a7110b131a66686eeaeb00ae0 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2018-04-04T15:58:47Z (GMT) No. of bitstreams: 1 MarcelaSilvaCavalcantiRosa_DISSERT.pdf: 13146174 bytes, checksum: 88994e4a7110b131a66686eeaeb00ae0 (MD5) / Made available in DSpace on 2018-04-04T15:58:47Z (GMT). No. of bitstreams: 1 MarcelaSilvaCavalcantiRosa_DISSERT.pdf: 13146174 bytes, checksum: 88994e4a7110b131a66686eeaeb00ae0 (MD5) Previous issue date: 2017-11-20 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A criatividade tem sido amplamente estudada por pesquisadores de diferentes ?reas do conhecimento desde a d?cada de 1950, mesmo per?odo em que os jogos empresariais come?aram a ser usados para fins educacionais. Contudo, a rela??o entre os dois temas ainda tem sido pouco estudada, embora as possibilidades de correla??o entre eles sejam v?rias. Os jogos empresariais tornaram-se meios eficientes e eficazes de capacita??o de pessoas nas organiza??es e ensino nas escolas, enquanto a criatividade passou a ser percebida como parte do processo de inova??o e, portanto, importante para todos os segmentos. O objetivo desta pesquisa ? desenvolver um jogo que estimule a criatividade dos seus participantes. Para isso, o m?todo da pesquisa ? caracterizado como descritivo com abordagem quali-quantitativa. A pesquisa te?rica contemplou uma revis?o tradicional da literatura e uma revis?o sistem?tica da literatura (RBS) de 64 artigos hospedados nas plataformas Scopus e Web of Science no tema jogo empresarial, publicados entre os anos 1970 e 2016. A pesquisa de campo contemplou a realiza??o de pesquisa-a??o com seis interven??es em 73 pessoas, alocadas em uma Universidade e empresa da ind?stria criativa, realizada entre agosto e novembro de 2017. Como resultados esta pesquisa apresentou um modelo conceitual com os elementos de um jogo empresarial e um jogo empresarial para o est?mulo criativo dos seus participantes - STORM, com taxa de aceita??o de 97,5% entre os jogadores. / Researchers from different fields of knowledge have extensively studied creativity since the 1950s, same period when business games began to be used for educational purposes. However, the relation between the two themes has yet to be more studied, although there are several possibilities of correlation between them. Business games have become efficient and effective means of empowering people in organizations and teaching in schools, while creativity has come to be perceived as part of the innovation process and therefore important for all segments. The goal of this research is to develop a game that stimulates the creativity of its participants. For this, the research method is characterized as descriptive with a qualitative-quantitative approach. The theoretical research contemplated a traditional literature review and a systematic literature review (SLR) of 64 articles hosted on the Scopus and Web of Science platforms regarding the business game theme, published between the years of 1970 and 2016. The action research contemplated six applications with 73 people, allocated at a university and a creative industry company, and the data were collected between August and November 2017. As results this research presented a conceptual model with the elements of a business game and a business game for the creative stimulation of its participants - STORM, with acceptance rate of 97.5% among the players.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-03T13:44:37Z No. of bitstreams: 1 JoadeCortezGomes_DISSERT.pdf: 25617717 bytes, checksum: 6a5dfdc15e5526ccc2782aa2a35e5422 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-07T12:54:03Z (GMT) No. of bitstreams: 1 JoadeCortezGomes_DISSERT.pdf: 25617717 bytes, checksum: 6a5dfdc15e5526ccc2782aa2a35e5422 (MD5) / Made available in DSpace on 2017-07-07T12:54:03Z (GMT). No. of bitstreams: 1 JoadeCortezGomes_DISSERT.pdf: 25617717 bytes, checksum: 6a5dfdc15e5526ccc2782aa2a35e5422 (MD5) Previous issue date: 2016-11-28 / Um dos desafios que se apresenta ao se adotar o crowdsourcing como abordagem no processo de melhoria e inova??o de uma organiza??o ? a assertividade na sele??o das ideias a serem desenvolvidas, principalmente quando h? um alto volume de contribui??es. O objetivo desta disserta??o ? propor um sistema de avalia??o de ideias em pr?ticas crowdsourcing. Para isso, realizou-se uma revis?o bibliogr?fica sistem?tica acerca dos temas crowdsourcing e avalia??o de ideias e, por meio de um modelo conceitual, validou-se o mesmo a partir de um estudo de caso no Escrit?rio de Ideias da Universidade Federal do Rio Grande do Norte. Para tal fim, considerou-se as caracter?sticas da organiza??o estudada e as opini?es de especialistas de diferentes ?reas do conhecimento, mediante uma sess?o de focus group, visando como tema a efici?ncia energ?tica. Como resultado, apresenta-se um modelo de avalia??o de ideias, contemplando os crit?rios e m?todos necess?rios para compor um sistema eficiente de avalia??o quando aplicados a partir de uma abordagem crowdsourcing, e os fatores que os influenciam. / One of the challenges to adopting crowdsourcing as an approach in the process of improvement and innovation of an organization is the assertiveness in the selection of ideas to be developed, especially when there is a high volume of contributions. The purpose of this dissertation is to propose a evaluation system of ideas in a crowdsourcing approach. For this, a systematic literature review was conducted on the subjects crowdsourcing and ideas evaluation and, through a conceptual model, the system of evaluation of ideas was validated from a case study in the ?Escrit?rio de Ideias? of the Federal University of Rio Grande do Norte. For this, the characteristics of the organization studied and the opinions of specialists, of different areas of knowledge, were considered through a focus group session, focusing on energy efficiency. As a result, a model of ideas evaluation was proposed, contemplating the criteria and methods necessary to compose an efficient system of evaluation when applied from a crowdsourcing approach, and the factors that influence them.