Fachhochsch., Diplomarbeit, u.d.T.: Jackenkroll, Melanie: Nutzen vom XML für die Herstellung verschiedener medialer Varianten von Informationsmitteln--Zugl.: Köln, 2002.

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Zugl.: Köln, Fachhochsch., Diplomarbeit, 2002 u.d.T.: Jackenkroll, Melanie: Cross media publishing mittels XML

Zugl.: Berlin, Steinbeis-Hochsch., Diss., 2009

Diss. ETH Zürich, 2005.

Sports and fitness is a trending theme in the field of gamification, which in turn is a trending theme in cross media. Underlying the concept of gamification is motivation. Sports and fitness seems to be an area where people have a hard time of motivating themselves in. Even though sports and fitness is popular, most research has been made in other settings. The research that has been made so far on motivation in gamification stands on two different sides on how gamification should be used to motivate users. One advocates the work on the user’s external motivation while the other focuses on internal motivation. By asking users of sports and fitness gamification services I seek to find out what motivates them. This thesis shows that by working on the user’s external motivation, the internal motivation can increase over time. Based on the findings I suggest a new implication for design in gamification which better suits the area of sports and fitness and will hopefully help gamification designers and researchers alike.

This study examines the effects of cross–media advertising on audience attitudes. An experiment was created that simulated every day media encounters: reading a magazine, watching television, and listening to the radio. A test advertisement was inserted into the experiment. After completion, participants were questioned on their recall, attitude toward the advertisement, attitude toward the brand, and purchase intention. In total, 1848 individuals were surveyed. From this, inferences about multiple media sequencing effects and repetition were made. The findings have value to researchers and practitioners.

Fachhochsch. des Mittelstands, Diplomarbeit--Bielefeld, 2006.

Zugl.: Zürich, Techn. Hochsch., Diss., 2006

<p>I denna artikel ämnar vi, genom att studera olika modeller med stöd för olika designsituationer, att skapa en modell som specifikt stöder design av crossmediaproduktioner då en sådan inte existerar i dagsläget. Genom att själva arbeta med en crossmediaproduktion för Non smoking generation fick vi chansen att på nära håll studera designprocessen och kunde på så sätt identifiera dess beståndsdelar och aktörer. Baserat på dessa och i kombination med teorier om design och crossmedia kunde vi skapa en egen modell som kan stödja framtida designers och producenter i deras arbete med designen av crossmedia.</p>