This doctoral thesis discusses the competence structures and the development of human capital in the graphic arts and media sector. The study has focused on exploring the new media landscape and in particular the structural changes that influence the sector, the print-versuselectronic- media debate and the future of print media. The influence of new technologies and management concepts on the graphic arts and media sector has also been investigated, as has the role and the importance of people in new societal and industrial settings as well as new ways of managing and developing people in changing media environments. The primary research objective was to identify the competence requirements and characteristics for existing and potential employees in the graphic arts and media sector and, in particular, the areas of digital printing and cross-media publishing. The second objective was to elucidate the various actions and strategies established and applied for the professional development of people in the graphic arts and media sector, such as further training, recruitment policies and the evaluation and certification of competence. The third objective of the study was to suggest the formation of a strategy for the professional development of people in the graphic arts and media sector – namely the creation of a human capital development strategy. An important issue was to identify the various components (or substrategies) of the strategy and determine if it was possible to integrate them under a common platform. The work has been based on literature studies, industry reports and observations, market analyses and forecasts, and empirical studies. Participatory research methods have also been used. In addition, case-study research has been performed at the company and sector levels. Human resource management and development concepts have been surveyed to determine whether they are efficient for the professional development of people in the entire spectrum of an industry sector. The graphic arts and media sector – including print media – will remain active for the foreseeable future; however, the results presented here show that the sector has been significantly influenced by structural changes that have taken place over the last decade, affecting organizations, companies and people involved in the sector, and this process of change will continue. The study shows that there is indeed a need for new competence in people employed in or to be recruited to the graphic arts and media sector. The initial identification and description of the competences for the new structure of the graphic arts and media industry is proposed. Various actions for the development of people in the sector, mainly regarding education, further and continuous learning, and recruitment, are also identified. However, these activities have been established mainly at the national level by various organizations (educational institutes, industrial partners and the governmental/European Union authorities). Finally, the principal characteristics of a human capital development strategy are described, and components (or substrategies) that form a strategy that could be introduced for the graphic arts and media sector in Europe are proposed. Keywords: Graphic arts and media sector, digital printing, cross-media publishing, human capital, intellectual capital, human resource management and development, human capital development strategy.

Omniprésente dans l’édition pour la jeunesse ou à destination du grand public, la novélisation est pourtant peu visible dans le champ littéraire francophone, sans doute parce qu’elle est associée au versant le plus mercantile de la production éditoriale. D’où une pénurie d’études critiques la concernant. Seulement deux chercheurs, Monique Carcaud-Macaire et Jan Baetens, étudient ces textes, définis a minima comme un type d’adaptation d’un scénario cinématographique et/ou audiovisuel à un texte fictif. On constate que leur choix orthographique, « novellisation », fait autorité dans la critique, si succincte soit-elle. S’ils désignent ainsi le genre de manière globale, ils s’attachent surtout à des romans édités de façon marginale et dont les contextes d’écriture et d’édition posent, selon nous, la question de leur appartenance au genre. C’est en tout cas délaisser un pan conséquent de la production actuelle. Car tous les acteurs de la chaîne de production de ces textes (auteurs, éditeurs, producteurs, etc.) parlent tous, eux, de « novélisation ». On se propose donc de dresser un état des lieux de la novélisation francophone contemporaine sans critère de littérarité préétablie, c'est-à-dire sans briser le continuum qui va de la littérature dite industrielle à la Littérature. En s’appuyant sur des exemples précis et sur les témoignages des professionnels rencontrés, l’analyse des modalités de conception, d’écriture et de diffusion des différents corpus permettra de préciser les spécificités génériques de la novélisation. Hybride, par essence intermédiatique, le genre est emblématique d’une époque culturelle où les oeuvres ne cessent de circuler entre différents supports. / Though omnipresent in youth publication or for the general public, novelization is not very visible in the French literary field, probably because it is closely associated to its most mercantile editorial production. Hence a shortage of critical studies about it. Only two researchers, Monnique Carcaud-Macaire and Jan Baetens, are studying these texts, defined a minima as a type of adaptation of a screenplay and/or audiovisual one to fictitious texts. We can observe that the way they chose to spell it : « novellisation » is accepted as an authority in the critics (as rare as they can be). If they globally designate the genre as such, they deal above all with published novels in a marginal way-the writing and publishing contexts of which-is asking for us the question of their belonging to the genre. This means leaving aside a consequent part of the actual production, as every actor in the process of these texts production(author, publishers, producers,etc.)speak of «novelisation ». We shall therefore map out the state of contemporary French novelisation regardless of pre-established literary criteria, meaning, without breaking the continuum of literature called industrial to the Literature. Based on specific examples and the testimonies of the professionals we have met, our analysis on the procedures ofconception , writing and the diffusion of different corpus will enable us to clarify the generic specificities of novelization. Hybrid, intermedial in essence, the genre is emblematic of a cultural era where the works constantly flow to and fro different media.

I denna artikel ämnar vi, genom att studera olika modeller med stöd för olika designsituationer, att skapa en modell som specifikt stöder design av crossmediaproduktioner då en sådan inte existerar i dagsläget. Genom att själva arbeta med en crossmediaproduktion för Non smoking generation fick vi chansen att på nära håll studera designprocessen och kunde på så sätt identifiera dess beståndsdelar och aktörer. Baserat på dessa och i kombination med teorier om design och crossmedia kunde vi skapa en egen modell som kan stödja framtida designers och producenter i deras arbete med designen av crossmedia.

The study investigated how young people, aged between 20 and 26 years, use the media which is available to them, and how much time they spend on it on a weekday and on a weekend day. In addition to this, it identified which factors the people look for when they are about to choose which media is worth their time, and I found out which media or news user types the young people belong to. I believe that this target group includes the users of tomorrow which I find interesting. Hence, I decided to focus on their media habits in particular.The data was collected through the means of the media diary method since I strive to highlight the personal experiences of the participants. Five more in-depth interview questions followed the diary. Through the lens of the theory on worthwhileness, the data was analysed. From various dimensions of worthwhileness (Schrøder, 2010; Schrøder&Larsen, 2010), I tried to see which ones my participants could relate to, and which of the seven user types (Schrøder, 2010) they are part of.Results showed that not all the informants consume news in their everyday life but when they do so, it is mostly done through Facebook and Instagram or in a few cases, a newspaper’s website. Social media activities are given great importance by the young people, and from the various devices, they seem to prefer smartphone.Expanding on these findings, results also illustrated that accessibility, practical features offered by the technology, and that the media is easy to use are key for the young people. Participation is regarded as important: producing and sharing, commenting, or maybe discussing is a way for the people to express themselves. From seven user types, I identified four and my informants appreciate that they can get hold of the news and information very quickly and that the process is cheap.

Made available in DSpace on 2016-04-26T18:10:25Z (GMT). No. of bitstreams: 1 Joao Batista Simon Ciaco.pdf: 13785164 bytes, checksum: d1f225b3b7ad24989ab33affc5c26c0f (MD5) Previous issue date: 2010-10-28 / The central subject of this assignment consists in the study of the presence of the new in the contemporary communication and its consequent regimes of interaction and sense in the continuity and discontinuity movements of the advertising discourses, as well as its impacts in the construction, permanence and reelaboration of brand identities managed by companies. The study aims to comprehend how these regimes of interaction and sense are organized in the automotive advertising through the practices that reveal and explicit, on one hand, the own statute of the new within the discourse and, on the other, the strategic communication choices of the enterprises. The object of the study is the advertising communication, being ads from the automotive industry in the last years propagated in several kinds of media our corpus of analysis. The theoretic referential is the discursive semiotics, developed from the postulations of A.J.Greimas and his collaborators, in special the sociosemiotics, that takes care of the social dimension of discourse, being considered on its recent developments disseminated in Brazil mainly through the Centro de Pesquisas Sociossemióticas (CPS). A major emphasis is put on semioticians that work with advertising and marketing, as Jean-Marie Floch, Andrea Semprini, Gianfranco Marrone and Ana Claudia de Oliveira, being the late works of Eric Landowski the basilar and essential references for approaching the regimes of interaction and sense. In spite of being an inflection of discontinuity in the communication, turning the before disforic and making the after positive, the excessive and recurrent presence of the new seems to tend it towards desemantization, being our hypothesis that the new operates, in its iteracy, much more such as a qualificator of permanence than of rupture. Even being pertinent and relevant for cross media and multimedia advertising, the manners of presence of the new analysis in the enunciator and in the enunciation clarifies that the regimes of interaction organized by the new structure paths of sense that always turn into the accident regime (interactions governed by the logic of randomness) and into the programming regime (interactions governed by the logic of regularity), both regimes where the sense of the new gradually disappears. In conclusion, it is possible to affirm that this permanence of the new, reinvigorated through the renewed figurative covering produced by the advertising discourse, has legitimated the interconnections through the whole (the brand) and the parties (the products) in the edification of identity simulacrum of the brand in the auto communication. We expect this work supports progressing the study of syncretism and interaction in the semiotics area and the cross media and multimedia in communication one, besides bringing together the semiotics and the marketing in order to build a more consistent and further vision in producing business communication strategies / O tema central deste trabalho resume-se no estudo da presença do novo na comunicação contemporânea e seus decorrentes regimes de interação e de sentido nos movimentos de continuidade e descontinuidade dos discursos publicitários, bem como seus impactos na construção, permanência e reelaboração das identidades das marcas administradas pelas empresas. Objetiva-se assim compreender como se organizam esses regimes de interação e consequentes regimes de sentido a partir dos modos de presença que o novo inscreve na comunicação publicitária automobilística por meio de percursos e práticas que desvelam e explicitam, além do próprio estatuto do novo no discurso, as escolhas estratégicas de comunicação das empresas. O objeto de estudo é a comunicação publicitária, sendo que o corpus de análise compreende as publicidades da indústria automobilística nos últimos anos em suas manifestações nas várias mídias. Adota-se o referencial teórico da semiótica discursiva, desenvolvida a partir das postulações de A.J.Greimas e seus colaboradores, especialmente a sociossemiótica, que melhor se ocupa da dimensão social do discurso, em seus atuais desdobramentos, difundidos no Brasil especialmente por meio do Centro de Pesquisas Sociossemióticas (CPS). Uma maior ênfase é dada aos trabalhos de semioticistas que trabalham com o discurso publicitário e com o marketing, como Jean-Marie Floch, Andrea Semprini, Gianfranco Marrone e Ana Claudia de Oliveira, bem como aos recentes trabalhos de Eric Landowski, fonte basilar e essencial referimento teórico para abordar as questões pertinentes aos regimes de interação e de sentido neste trabalho. Apesar de demarcador de descontinuidades na comunicação, tornando o antes disfórico e positivando o depois, a presença excessiva e recorrente do novo parece tendê-lo à dessemantização, sendo nossa hipótese a de que o novo, na sua iteratividade, opera mais como qualificador de permanência do que de ruptura. As análises dos modos de presença do novo no enunciado e na enunciação evidenciaram que os regimes de interação que o novo organiza estruturam percursos de sentido que, mesmo construindo pertinência e relevância para as estratégias publicitárias de cross media e multimeios, sempre se deslocam para os regimes do acidente (interações regidas pela lógica da aleatoriedade) e da programação (interações regidas pela lógica da regularidade), nos quais o sentido do novo gradualmente se esvai. A conclusão nos leva a afirmar que essa permanência do novo, revigorada pelos renovados revestimentos figurativos que o discurso publicitário cuida de produzir, legitima as interconexões entre o todo (a marca) e as partes (os produtos), nas construções dos simulacros identitários de marca na comunicação automobilística. Espera-se que a pesquisa possibilite avançar os estudos do sincretismo e da interação, na semiótica, e os de cross media e multimeios na comunicação, além de aproximar a semiótica e o marketing na tentativa de construção de uma visão mais consistente e ampla para a elaboração das estratégias de comunicação empresarial

Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. PODi is a non-profit organization that was started with the aim of contributing knowledge in the field of digital printingtechnologies. They have created a database of case studies showing companies that have successfully implemented personalizedcommunication in their marketing campaigns. The purpose of the project was therefore to analyze PODi case studies with the main objective of finding out if/how successfully the PODi-cases have been and what made them so successful. To collect the data found in the PODi cases the authors did a content analysis with a sample size of 140 PODi cases from the year 2008 to 2010. The study was carried out by analyzing the cases' measurable ways of success: response rate, conversion rate, visited PURL (personalized URL:s) and ROI (Return On Investment). In order to find out if there were any relationships to be found between the measurable result and what type of industry, campaign objective and media vehicle that was used in the campaign, the authors put up different research uestions to explore that. After clustering and merging the collected data the results were found to be quite spread but shows that the averages of response rates, visited PURL and conversion rates were consistently very high. In the study the authors also collected and summarized what the companies themselves claim to be the reasons for success with their marketing campaigns. The resultshows that the creation of a personalized campaign is complex and dependent on many different variables. It is for instance ofgreat importance to have a well thought-out plan with the campaign and to have good data and insights about the customer in order to perform creative personalization. It is also important to make it easy for the recipient to reply, to use several media vehicles for multiple touch points and to have an attractive and clever design.

The Integrated Pollution Prevention and Control (IPPC) Directive from the European Union strives to achieve a high level of environmental protection by preventing or reducing the pollution emanating from industrial installations directly at the source. The Directive implies that the emission limit values should be set in accordance with each industry&rsquo / s Best Available Techniques (BAT). In the present study, water recovery and wastewater treatability alternatives developed beforehand were evaluated towards the evaluation of BATs for the management of wastewaters from a denim textile mill. For this purpose, an assessment that translates the key environmental aspects into a quantitative measure of environmental performance and also financial analysis were performed for each of the alternatives. The alternatives considered for water recovery from dyeing wastewaters were nanofiltration (NF) with coagulation and/or microfiltration (MF) pretreatment, ozonation or peroxone and Fenton oxidation. On the other hand, for the end-of-pipe treatment of the mill&rsquo / s mixed wastewater / ozonation, Fenton oxidation, membrane bioreactor (MBR) and activated sludge process followed by membrane filtration technologies were evaluated. The results have indicated that membrane filtration process providing 70 % water recovery with the least environmental impacts is the BAT for water recovery. On the other side, MBR technology has appeared as the BAT for the end-of-pipe treatment of the mill&rsquo / s mixed wastewater. A technical and financial comparison of these two BAT alternatives revealed that water recovery via membrane filtration from dyeing wastewaters is selected as the BAT for the water and wastewater management in the mill.

Thesis (M. S.)--Civil and Environmental Engineering, Georgia Institute of Technology, 2008. / Committee Chair: Aral, Mustafa; Committee Member: Guan, Jiabao; Committee Member: Pavlostathis, Spyros; Committee Member: Uzer, Turgay; Committee Member: Yiacoumi, Sotira.

The purpose of this study was to determine how to attract participants from all over Sweden to partake in the John Bauer Trail Run and increase the awareness of it employing a well planned cross-media strategy. To achieve this purpose a thorough study of litterature and research within the areas cross-media and marketing have been done. The method that was chosen for the study was a small-N-study which is a more quantitative type of case study. Eleven different running events have been examined and interviewed to collect the empirical data. The answers that the interviews produced have been analyzed in combination with the studied litterature and this has resulted in a cross-media strategy for John Bauer Trail Run. The key elements of this strategy is that they should have different purposes for their different marketing channels, some more brand oriented and some more call-to-action. These specific purposes should be taken in consideration each time an advert or a message is to be published in the channel and the content should be adapted accordingly. The results of the study are mainly applicable to John Bauer Trail Run but parts of it can be applied to other trail running-events with similar goals as well. This study was limited by the appointed time and resources regarding how many units that has been studied and that only one method was applied.

I uppsatsen analyseras interaktiva beståndsdelar använda i barnböcker, med syftet att utifrån dem skapa innovativ och anpassad game-play mekanik för digitala äventyrsspel. Under arbetet har fokus lagts på att undersöka beståndsdelarnas påverkan av mottagaren och vad de ger för mediet, samt att skapa funktioner som stimulerar spelarens nyfikenhet. Detta gör att spelaren blir drivkraften bakom äventyrsspelets narrativ. Resultatet av undersökningen är en prototyp vilken visar de funktioner som presenteras i uppsatsen, samt en diskussion kring tillvägagångssättet och vikten av att utvecklare ser bortom det egna mediet vid medieutveckling. In this thesis interactive elements used in children’s books are analysed before being redesigned with the purpose of creating innovative game-play mechanics suited for digital adventure games. An important part of the thesis has been the exploration of these elements’ affect on the receiver and how they contribute to the medium, as well as creating game-play mechanics that stimulate the player’s curiosity. The developed mechanics result in the player becoming the driving force behind the game’s narrative. The outcome of the thesis is a prototype which showcases the developed mechanics presented in the thesis, as well as a discussion regarding the approach and the importance of developers exploring other media as a part of their development process.