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This dissertation, Making Sense of Digital Content Moderation from the Margins, examines how content creators who are marginalized by race, sexuality, gender, ethnicity, and disability understand their experiences of content moderation on the social media platform TikTok. Using critical interface and narrative-based inquiry methods with six marginalized content creators on TikTok, I argue that marginalized creators navigate the opaque content moderation infrastructure of TikTok by drawing on their embodied experiences. The key research questions ask how these content creators interpret TikTok's platform policies and processes through their interactions on the app and how these interpretations influence content creation on TikTok and how creators feel about moderation in the absence of platform transparency about how content is moderated. To answer these questions, I conducted narrative-driven interviews with six TikTok creators and analyzed these stories alongside online testimonials in eight Change.org petitions. My analysis revealed that lack of transparency around TikTok's algorithmic curation and moderation contributes to content creators feeling alienated, exploited, frustrated, and unwelcome on the platform and influences content creators to adapt their content to avoid moderation, oftentimes by self-censoring themselves and aspects of their marginalized identities. Over time, the accumulation of content moderation micro-interactions diminishes the ability of marginalized content creators to trust content moderation processes. My analysis also shows how TikTok's user experience design and opaque content moderation practices contribute to an affective platform environment in which creators are compelled to speak out and across creator networks about such gaps in experience and platform policy. I conclude with a discussion of how my findings about content moderation and transparency contribute to conversations in writing-related scholarship, especially as it pertains to writing assessment, technical communication, and algorithmic research methodologies. / Doctor of Philosophy / In recent years, marginalized content creators on TikTok have sounded the alarm about the way that the platform's content moderation and algorithmic recommendation disadvantages marginalized creators. This dissertation, Making Sense of Digital Content Moderation from the Margins, examines how content creators who are marginalized by race, sexuality, gender, ethnicity, and disability understand their experiences of content moderation on the social media platform TikTok. The key research questions ask how these content creators interpret TikTok's platform policies and processes through their interactions on the app and how these interpretations influence content creation on TikTok and how creators feel about moderation in the absence of platform transparency about how content is moderated. To answer these questions, I conducted narrative-driven interviews with six TikTok creators and analyzed these stories alongside online testimonials. My analysis revealed that lack of transparency around TikTok's algorithmic curation and moderation contributes to content creators feeling alienated, exploited, and unwelcome on the platform and influences content creators to adapt their content to avoid moderation, oftentimes by self-censoring themselves and aspects of their marginalized identities. Moreover, I found that TikTok isolates user experiences of biased content moderation which compels creators to speak out and across creator networks about discriminatory experiences of platform policy.

Building on Victor Villanueva and Malea Powell's research in rhetoric and writing, in my dissertation I assert that the hierarchical construction of knowledges within literatures and rhetorics has traditionally been utilized to oppress the bodies, histories, and voices of color within both disciplines. I ask that we interrogate the ways in which divisions between communities of color have been rhetorically instated and use the space created by these rifts to build alliances and communities. Centralizing my discourse within Indigenous and Chicana feminist practices, in Chapter I, I define rhetorical borders and illustrate how we can create alliances and provide the methodology for engaging the underlying rhetorics within interdisciplinary works. Practicing this methodology, in Chapter II, I utilize trickster rhetorics in my reading of Wendy Rose's The Halfbreed Chronicles to illustrate how an alliance between rhetorics and literatures facilitates an alternate reading to emerge that defies a colonial gaze and to illustrate how this methodology could be applied to other texts. In Chapter III, I juxtapose Leslie Marmon Silko's rhetorical storytelling structure exemplified in "A Geronimo Story" with Henry David Thoreau's "The Allegash and East Branch" to demonstrate how characters defy their hyperrealist constructions by enacting rhetorics of survivance to both protect people and knowledges and still have their stories heard. In Chapter IV, I argue that while initially the language barrier functions as a rhetorical border that defies history's colonial imposition in Tino Villanueva's Cronica de Mis Anos Peores, he ultimately utilizes it to both recover his childhood, memory and history, and also to create alliances with other native Spanish speakers whose own experiences will facilitate the understanding of the language used. In Chapter V, I argue that the pedagogical implications of bringing together works of literatures and rhetorics into the writing classroom will dramatically impact students' relationship to writing, storytelling, and meaning-making. My dissertation contributes significantly to both disciplines of Rhetoric & Composition and Literatures of Color by redefining the tools and rules by which we can engage a text. Additionally, my dissertation demonstrates that only through mutual use of rhetorical and literary approaches, through an interdisciplinary alliance, can we truly hear all stories.

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In The Rhetorical Making of the Asian/Asian American Face: Reading and Writing Asian Eyelids, I examine representations of East Asian blepharoplasty in online video in order to gain a sense of how cultural values change over time. Drawing on scholarship in and around rhetorical theory, cultural rhetorics, Asian American rhetoric, cultural studies, Asian American studies, and postcolonial theory alongside qualitative data analysis of approximately fifty videos and the numerous viewer comments that accompany them, this study is a rhetorical analysis of the discourse on East Asian blepharoplasty in online video. These videos--ranging from mass media excerpts and news reports, to journals of healing and recovery, to short lectures on surgeon techniques, to audience commentary--offer insight into how social time is negotiated in the cross-cultural public sphere of YouTube. I do my analysis in two steps, first looking at how rhetors rationalize the decision to get blepharoplasty, and second, examining the temporal logics that ground these rationalizations. As result, I've identified five tropes through which people rationalize double eyelid surgery: racialization, emotionologization, pragmatization, the split between nature and technology, and agency. Moreover, I've identified at least five temporal logics that ground these tropes: progress, hybridization, timelessness, efficiency, and desire. Using these two sets of findings I build a framework for the analysis, production and organization of multimodal representations of bodies.

In the United States, rural culture is frequently thought of as traditional and “authentically” American. This belief stems from settler colonial histories in which Native lands are stolen and “settled” by white colonial communities. Through this process, the rugged “frontier” becomes a symbol of American identity, and rural communities become the home of “real” Americans. Because settler colonization is invested in maintaining systems of white supremacy, sexism, and heteropatriarchy, these “real” Americans are figured as normatively white and straight. This dissertation analyzes the rhetorical construction of rurality in the United States, specifically focusing on the ways in which settler colonial histories shape national discussions of rural sexuality. I theorize a rhetorical practice I call rural drag, a process by which individuals in settler society can assert membership in white heteropatriarchy by performing “rurality.” I trace the development of this rhetorical practice through three case studies. In the first, I analyze 19th-century Texan legislative writings during the creation of Texas A&M University. These writings and related correspondences reveal a baseline of white supremacist and settler colonial rhetorics upon which the university established its ethos. In the second, I look at how these rhetorics continue to inform performances of sexuality and gender at Texas A&M. These performances derive from earlier rhetorical practices designed to create a space for white settler privilege. Together, these two case studies suggest that rhetorical practices shape and are shaped by the spaces in which they are practiced and the rhetorical histories of these spaces. In my final case study, I interrogate national discourses of rurality through an analysis of country western music to show how rhetorics of rurality are simultaneously local and national. I conclude by challenging scholars of rhetoric and queer studies to recognize that the relationship between rhetoric and place is key to recognizing our relationship to privilege and oppression in the United States. To further this, I propose a decolonial queerscape pedagogy that accounts for the multiple overlays of sexual identities and practices that travel through the academy while challenging the colonial histories and actions upon which the academy is built.

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