This study is an exploratory study of the identity formation of South African Catholics of Indian Descent (SACIDs). It seeks to describe the construction of their identity and experience of otherness and difference. It asks two main questions: Firstly how relevant are the categories of culture, ethnicity, ideology ,race and religion in the construction of identity and the self understanding of members of this community? This study is concerned with discovering whether these categories are operative and relevant to the experiences of the youth in this community. Therefore the first objective of the study is to discover how do the youth amongst SACID identify themselves? This forms the one focus of the study. Secondly it examines the role of organic intellectuals of this community with specific reference to what they perceive as the identity of SACIDs. The study examines what they are saying and doing regarding the categories of culture, ethnicity, ideology and race vis a vis the transformation of the Catholic Church in South Africa. It is important to examine what is being done by such intellectuals as they are in a position to influence the way SACIDs identify and construct themselves. This constitutes the second focus of the study. Both foci are related to the research objective which is to explore the self identity and identity construction of SACIDs. It attempts to analyse the feelings of otherness in the experience of SACIDs. The objective is to understand how SAC IDs "see and feel themselves" in a context of change within country and church. A Cultural Studies perspective is employed in the interpretation and analysis of identity formation. Central to this perspective are the key categories of culture, ethnicity, ideology, race and religion. The literature in this field provide the theoretical framework for interpretation. The study utilizes a qualitative methodological approach, specifically the participatory action research approach. The study finds that SACIDs define themselves as a racial and religious minority. They perceive their identity as multi-layered. However, race is still a dominant and determining factor in their self-understanding and construction of identity. They collapse the categories of religion and culture resulting in confusion and a hesitancy to embrace ethnic references in their identity formation and religious practice. It is this hesitancy and confusion regarding their cultural identity that the title Unlit Clay Lamps, Unsung Bhajans refers. / Thesis (M.A.)-University of Natal, Durban, 1995.

Ideology is a fundamental aspect of society, and ideological analysis has been applied to the development of explanatory frameworks for understanding structural dominance within social formations. Structural and post-structural conceptions of ideology have focused on macro-ideological phenomena and processes, offering explanation of relations between economic base and super-structure as they interrelate with ideological dominance. Ideologies serve the interests of particular social formations or classes over others, and at the macro-level this has to do with organised thought as it relates to power. This thesis explores the concept of ideology and related concepts of dominance, power and hegemony, through relocating macrolevel understandings and analysis of ideology within analysis of superstructural entities - notably organisations, groups and elites. HIV/AIDS is an ecological phenomenon that is accompanied by processes of sense-making that incorporate ideological dimensions in the public sphere, particularly in relation to social policy and strategy. Ideological discourses about HIV/AIDS have drawn on specific epistemological foundations and world-views, incorporating intersections with parallel ideologies, and in many instances being directed towards achieving expansion and dominance of particular ideas. This ideological strategy incorporates the construction of common sense. Ideological claims are reiterative, but are also related to processes of legitimation that combine structural relations with communicative power. A South African HIV/AIDS programme, LoveLife, is utilised as a case study to demonstrate ideological trajectories over time. The inter-relation between claims about the HIV/AIDS epidemic, claims about impact of the LoveLife programme, and the utility of alliances and structural partnerships in legitimating such claims is explored. These claims-making processes are found to also occur at global level through the active resourcing and facilitation by LoveLife programme's founding funder, the Kaiser Family Foundation. These activities intersect in the development of an ideological bloc that is directed towards expansion and dominance through appropriation of indigenous and global discourse spheres. / Thesis (Ph.D.)-University of KwaZulu-Natal, Durban, 2004.

This study is an analysis of the implications of the manner of development, decision making and communication therein on Africa's development performance since the 1950s. It sought to establish the causes of development failures in Sub-Saharan Africa and to explore a way for sustainable community development. Four hypotheses were set: • First, Africa's development failures are due to cultural irrationality, as many modernisation theorists have suggested, including Goran Hyden (1980: 3-4) who asserts that "Africa's underdevelopment lies in the persistence of its pre-modern and pre-capitalist practices and structures" and Ulf Himmelstrand (1994: 25) with his "European superiority" notion; • Second, Africa's development failures are due to the exclusionary manner of development; • Third, as justification for the exclusionary manner of development, community participation in development could lead to disorder and paralyse governmental delivery capacities (Huntington, 1991), and • Lastly, community participation is untenable because communitarian values no longer exist in African communities. This study is in two parts. Part One verifies the first two hypotheses through reviewing the literature. Part Two verifies the last two hypotheses using field research data. / Thesis (Ph.D.)-University of Natal, Durban, 1999.

The community broadcasting in South Africa has been accredited with a different mandate from public and commercial broadcasting. This mandate of 'difference' has been stimulated by socio-political conditions under which this sector has been instituted since the early 1990s. During this period, conferences and discussions were held around the liberation of media and airwaves, which directly led to the recognition of the importance and the role that could be played by the community broadcasting sector. This sector of broadcasting is still a new concept in South Africa. Ten years post apartheid; it is no longer defined as a voice for political activism, as it was during its inception. Firstly, its development stages have bent towards a focus in the development of previously disadvantaged communities. Secondly, community radio has been regarded as a way of democratising media, by making it accessible to marginalised and underrepresented communities. It becomes a tool through which they voice out 'who they are' (identity) and also an instrument with which they initiate their own development and empowerment, socially and culturally. The research paper traces the development stages of this sector in South Africa, chronologically from its conception in the 1990s, to its mushrooming from 1994 and its functioning in the late 1990s to the early 21st century. The paper explores the sociopolitical roots of community radio in the face of change from democracy to technocracy. The responsibility of the community media sector includes the fulfillment of participation and media democratisation themes. The theoretical framework discussed by Dennis McQuail (1987, 1994, 2000) under normative theories of the media and development communication theories anaysed by Srinivas Melkote (1991), Jan Servaes (1991), Fred Casmir (1991), also form part of this paper. This paper, with an understanding of the demand for the democratization of the media and airwaves during this period in our country's history, explores how a chosen community radio becomes a public and community representative in the media industry. It focuses on representation of the community by the radio station in its management and functioning. It takes as a case study Highway Radio station. Highway Radio defines itself as a Christian radio station, which broadcasts from Pinetown and reaches Durban and surrounding urban and township areas. The general objective of this paper is to discover a set of indicators that provide a background to which Highway Radio has been able to fulfill its mandate as a community service. This study aims at exploring the active application of the notion of community participation in management and running of the radio station. The democratic-participant media theory stipulates that media must be spearheaded by active participation while the NCRF (National Community Radio Forum) also stipulates that community radio is characterized by active participation in all the structure of its organization. This research, therefore, has been conducted to explore the possibility and applicability of these prerequisites. / Thesis (M.A.)-University of Natal, Durban, 2002.

Could the contribution of the voluntary sector to development be more fully realized given greater current emphasis on participatory development? This research addresses this question within the context of a voluntary sector organization in KwaZulu-Natal. Thus, the site of this study is the non-governmental, non-profit, voluntary organisation: Very Special Arts - KwaZulu-Natal, which focuses on the development of people with disabilities within the framework of the arts. Disability scholars are beginning to decode the discriminatory practices against people with disabilities which indicates that disability as a development category is relatively new. Therefore it was deemed necessary that the analysis of disability in this research be preceded by a consideration of various discourses on disability which is followed by a contextualisation of disability in KwaZulu-Natal. Development paradigms and paradigms within the arts were investigated and formed the framework against which Very Special Arts - KwaZulu-Natal is analyzed. A single project that the organisation engaged in was utilised as a case study to signify the overall and general workings of the organisation. Through the case-study method the development practices Very Special Arts - KwaZulu-Natal have been investigated and critiqued. The result found that the organizational practice was tangential to its normative design. It was recommended that a convergence of participatory paradigms of development and development paradigms within the arts should transpire. These were then offered as possible pragmatic solutions that Very Special Arts - KwaZulu-Natal could engage in to maximize their efficiency and capacity.' / Thesis (M.A.-Cultural Media Studies)-University of Natal, 1999

This research emerges within the context of rapidly rising levels of Human Immunodeficiency Virus (HIV) infection amongst young adults and the escalation of deaths from the Acquired Immunodeficiency Syndrome (AIDS). This study critically examines the commonly used theories and models that guide HIV/AIDS communication campaigns. However, it notes that the broad ranging theories and models used during HIV/AIDS preventative and care campaigns emphasise communication linearity and individualism and therefore fail to acknowledge culture. In view of the multiplicity of cultural and language groups that exist in South Africa, culture plays a crucial role in HIV/AIDS communication interventions. Failure to acknowledge the cultural context in campaign theory has various negative implications. One is that, because these theories and models are linear, they are sender-oriented. The recipients are therefore unable to identify with the message as they are divorced from the context of its production. Furthermore, because of a lack of engagement by the recipient in the development of messages, retention of knowledge is minimal and this leads to a lack of acceptance of the message. Clearly then, there exists a need for these theories and models to be re-articulated so that they are less linear and individualistic, but rather more flexible so that they may be adapted for application within various cultural contexts. This study suggests that one of the ways of alleviating campaign linearity and including culture is by borrowing Paulo Freire's (1990) underlying principles of participation and incorporating them into communication campaign theory in the form of audience participation. Communication campaign theory would therefore include audience participation as a central component during its planning, implementation and evaluation phases. The appropriateness of this suggestion is demonstrated by applying it to and evaluating a HIV/AIDS awareness campaign targeted at young adults at a tertiary institution in KwaZulu Natal. / Thesis (M.A.)-University of Natal, Durban, 2002.

This study explores the ways in which a group of local fishermen in Durban understand and negotiate their categorical exclusion from a public space. Several months prior to the FIFA World Cup 2010 in South Africa, three piers on the Durban beachfront were closed for upgrading. The fishermen had used two of these piers for nearly three decades, but when they were re-opened, access for fishermen was no longer allowed. Working in the constructionist paradigm and within the field of Cultural Studies, this study describes the fishermen as engaged in the politics of signification through the organisation of public action. To explore their understandings I applied a qualitative, mostly ethnographic approach, and focused particularly on those fishermen who fish on the beachfront and are active in the KwaZulu-Natal Subsistence Fishermen’s Forum (KZNSFF), a body that represents the fishermen in the public sphere. The study shows that the fishermen are a heterogeneous group who understand their exclusion in different ways. This variety and complexity of understandings in effect works against collective action and posed a challenge to the leadership of the KZNSFF who sought to construct a coherent collective action frame. Drawing on Social Movement theory, two public protests in which the fishermen negotiated their exclusion were among the central focuses of this study. The first was held during the World Cup and organised by KZNSFF. The other protest was less coordinated and held after the World Cup. Both protests are analysed through comparison, and indicate the importance of access to resources of leadership. The role of the media in effective Social Movement Organisation (SMO) is discussed in terms of ‘media standing’ and the legitimisation of actions and position of speakers. Further, it is argued that the presence of democratic institutions does not necessarily lead to democratic decision-making as civil society is often demobilised by political society. Additional to public protests, the fishermen negotiated their exclusion in the letters to the editor section of local press. Argumentative discourse analysis is applied in the analysis of a sample whereby strategies of othering are identified. The letter writers were engaged in an unequal contestation in which different sets of stake-holders sought to define what counts as truth in relation to access to the Durban beachfront. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2011.

Many community development initiatives place great emphasis on the need for the a participatory approach towards development. Here the beneficiaries are expected to engage in dialogue and collective action in order to be empowered and consequently developed. This study therefore seeks to explore the elements of dialogue and collective action in a crime prevention and health promotion intervention that was administered by a non-governmental organisation called Footballers for Life (F4L) at the Heidelberg Correctional Centre (Johannesburg, South Africa) from March to August 2011 amongst a group of 40 male offenders. Premised on the idea that true human development should be participatory and therefore dialogical, this study used Participatory Communication to explore dialogue for collective action within the mentioned intervention. Participatory Communication was applied through the use of the Communication for Participatory Development Model (CFPD), which was used as a guide through which dialogue for collective action was explored. Furthermore, F4L is an organisation that uses retired professional football stars who, acting as role models, offer a unique approach towards effecting behaviour change amongst the communities they work with. Hence in this regard this study used the Social Cognitive Theory to primarily explore the significance of role modelling towards behaviour change in the F4L programme at the Heidelberg Correctional Centre. Taking a qualitative research approach, this study used interviews, focus groups as well as a participant observation schedule to collect the relevant data. This data was analysed through a thematic analysis which was facilitated through the use of a data analysis software package called NVivo. The study reveals how the offenders were excluded from the initial dialogue that took place between F4L and the prison in the recognition of the problems facing the offenders and planning of the intervention. Upon invitation to join the F4L programme the offenders went into it without any sense of ownership or clear understanding of what the programme was about potentially threatening the envisaged purpose of the programme. However, the study also found that the democratic leadership style and genuine efforts of the F4L head Coach (Silver) were able to play a key role in fostering a sense of brotherhood and therefore ownership of the developmental process amongst the offenders leading to the attainment of certain individual as well as social outcomes, i.e. self-reliance, empathy, budgeting skills, collective efficacy as well as communal trust. / Thesis (M.Soc.Sc.)-University of KwaZulu-Natal, Durban, 2013.

HIV and AIDS is one of the biggest challenges facing South African young people today (Govender, 2010). Young people are at risk, partly through their own behaviour and partly through the attitudes, expectations and limitations of the societies in which they grow up (Panos AIDS Briefing, 1996).The are many HIV prevention programmes developed globally and nationally, specifically for young people but the pandemic still escalates rapidly. The fourth decade now calls for multidimensional approaches when communicating HIV prevention for young people. This thesis explores how young people can contribute to this multidimensional approach through their active participation in the various phases of developing HIV projects. The study does this through a sample of eight youth-focused HIV organisations in KwaZulu-Natal and a sample of students from the University of KwaZulu-Natal, to gain more insight into participation of young people in the development of HIV programmes. Bodymapping, a visual and art-based method, was used to explore young people’s understanding of HIV, their perceptions of HIV programmes and the possibilities of their participation in the developing of further HIV projects. The study used a grounded approach and applied principles of participatory action research to collect data in four phases. The first phase used interviews and focus group discussions with eight sample organisations to give insight into the programmes offered to young people and how they engage and make sense of their participation within these programmes. The second phase draws on previous bodymapping workshops that have been conducted with students from UKZN and young people in various communities to explore the application and relevance of bodymapping. In the third phase, data is presented on two bodymapping workshops conducted, to engage with young people about their contribution to the development of HIV programmes. The final phase draws on two focus group discussions, conducted with bodymapping participants, to examine their experiences and interpretation of the bodymapping process. Some of the key findings indicate that a blanket approach to HIV programmes will not always work, as young people’s sexual behaviour needs to be explored within a wider socio-ecological framework that recognises the inter-relational and interconnected system in which they make their sexual choices. The data indicates that youth and organisations strongly support the importance of participation and the inclusion of participants when developing HIV projects. However, discussions about participation indicated that while young people could identify the importance of participation, they still lacked an understanding of how to participate and how they could learn more about their lived experiences through participation. This was evident in the data where there was a distinction in how participation was defined from those in the UKZN group and those from rural KZN. In understanding what constitutes participation, young people are better positioned to aid the process of developing effective HIV related projects that are participant specific. I argue that bodymapping can be used as a process to initiate and aid the participation of young people in the various phases of developing HIV projects. A three level model for applying bodymapping and planning processes has been developed to encourage participation with young people where the first step ensures that young people define what participation means to them. This becomes the foundation for how communication practitioners and academics make sense and theorise participation from a participant informed perspective. Bodymapping was pivotal in this process of engaging young people in self-reflection and introspection which encouraged a process of dialogue towards better understanding and defining participation from a participant perspective. Bodymapping in this way can be identified as a catalyst that encourages dialogue as part of communication for participatory development. / Thesis (Ph.D.)-University of KwaZulu-Natal, Durban, 2013.

Schistosomiaisis, commonly referred to as bilharzia is a neglected tropical parasitic water borne disease prevalent in developing countries and is endemic in KwaZulu-Natal, South Africa. The World Health Organisation (WHO) aims to eliminate bilharzia as a public health problem by the year 2020 and as a measure to work towards this goal, the South African Department of Health (DoH) Ugu District, KwaZulu-Natal commenced a Mass Treatment Campaign (MTC) targeted at rural schools to decrease bilharzia infection intensity and prevalence levels. The DOH MTC utilises communication materials to communicate with stakeholders and the public to create awareness of the campaign and bilharzia. This study specifically explored the perceptions of learners towards the communication materials used by the DOH MTC to communicate with the learners in order to generate improvements for the current communication strategy. The ability of an individual to receive information is commonly impacted by the community, social networks and the environment and infrastructural settings of the community. The Social Ecological Model of Communication and Health Behaviour (SEMCHB) acknowledges that such factors may have an impact on how the individual receives information. The study utilises the broader social ecological perspective, and particularly the SEMCHB as a framework for understanding and exploring the perceptions of learners. The study made use qualitative data through focus group discussions, semi- structured interviews and participant observations to gain insights from learners. The study discovered that many incorrect perceptions about bilharzia still surround the learners. The perceived messages communicated through the DoH MTC still need to be communicated with learners, since some learners face challenges in understanding the preferred message. The encoding of the communicated messages through the poster, pamphlet and consent forms is influenced by the individuals social networks hence this study recommends that future communication message are designed with reference to the SEMCHB. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2013.