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Ubuntu as bestuurstyl vir die nuwe Suid-AfrikaVan der Merwe, I.P. 05 September 2012 (has links)
M.Comm. / Political changes and many other factors have forced South Africans from different backgrounds and cultures to work together and live together. These changes do not influence only the community life but also the organisations in South-Africa. As affirmative action is enforced and implemented by government and the business sector, people from African cultures are thrown in at the deep end in business life and people from the western cultures are not at ease working with African people because of a lack of understanding of the African culture. An important part of the African culture is called ubuntu. PURPOSE The purposes of this study are to identify and explain the different values of ubuntu, to illustrate how it can be applied in South African business and to identify the differences between western management practices and ubuntu management practices. METHOD OF STUDY A study was made of the relevant literature. FINDINGS The heritage that comes through traditional African roots is ubuntu: morality, humaness, compassion, care, understanding and empathy. It is one of sharing and hospitality, of honesty and humanity. Simply put, it is the ethic and interaction that occurs in the extended family. In Africa, it draws in all of the people. In this 'family' there is a community of shared values. Ubuntu is best described through the expression: a human is a human through other people. The ubuntu values described in this study are solidarity, the role of stories in ubuntu, compassion, respect and dignity, conformity and interconnectedness. Each of these attributes can be applied in South African businesses. The differences between western management and ubuntu management are discussed by looking at the differences in leadership, decision making, communication and corporate culture. Certain ubuntu values can be used in South-African business, such as group solidarity, respect and dignity, stories and the way the ubuntu culture deals with nature. Certain values cannot be used, such as the way Africans experiences time, because it would lead to low productivity. It seems as if ubuntu values have been lost with urbanisation, but there are still ubuntu values practised in townships, such as group solidarity that exists between tribe members, although the definition of a tribe has changed.
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Die implementering van strategieverandering binne TelkomRheeder, Ezra 06 September 2012 (has links)
M.Comm. / The study focused on Telkom, a telecommunications utility, and the major strategic change that it’s currently undergoing to prepare for privatisation. Telkom displayed the typical characteristics of a bureaucracy with a strong hierarchical top-down structure, management that was not in touch with its customers and centralised control and decision making.
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Zef as Performance Art on the Interweb : how Ninja from Die Antwoord performs South African White Masculinities through the Digital ArchiveRossouw, Esther Alet January 2016 (has links)
The resurgence of the discussion and practice of performance art in the past thirty
years has moved towards the digital age and consequently has been met with a
new dimension for exploration: YouTube. This paper investigates a possible
reconfiguration of the notion of performance art through the digital archive of
performances by South African rap-rave group, Die Antwoord. Utilizing the
notions of risk, digital liveness (as posited by Phillip Auslander), and a
conceptual dimension of ideas, a distinctive characterization of online
performance art is posited. The video archive as conduit, a performative channel
of expression, is considered as means of interactive meaning-making processes.
This is accomplished by looking at Die Antwoord’s digital archive of YouTube
videos and its confrontational content, as well as the responses in the comment
section from the YouTube community in order to consider how the archive is
reconfigured. / Dissertation (MA)--University of Pretoria, 2016. / Drama / Unrestricted
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Places of discourse and dialogue : a study in the material culture of the Cape during the rule of the Dutch East India CompanyBrink, Yvonne January 1992 (has links)
Bibliography: pages 221-235. / The main object of study in this thesis is the architectural tradition commonly known as "Cape Dutch". The aim is to make sense of this architecture by answering questions about its coming into being, the people who created it, and their reasons for doing so. Contrary to the suggestions of most existing works on Cape Dutch architecture, an earlier substantial form of domestic architecture, which resembled the town houses of the Netherlands, underlies the tradition. Analysis of existing literature, archaeological excavation, and inventories, indicates that gradual changes towards the basic traditional form during the first decades of the eighteenth century took a dramatic leap during the 1730s. Moving away from the shapes of the dwellings to the people who changed them involves a major theoretical shift, away from formalism towards poststructuralist theory: discourse theory, literary criticism, feminism. These frameworks enable me to identify contradictions underlying historical events; to deconstruct documents, thus revealing their rhetorical devices for constituting subjectivities and establishing social hierarchies; and to see the architecture as a body of works or texts - a discourse. From 1657 free burghers were given land to farm independently. These farmers were an anomalous group whose view of themselves no longer coincided with the lesser subjectivities structured for them by Dutch East India Company (VOC) documents. Together the latter constituted a discourse of domination against which the anomalous group, in the process of establishing new identities for themselves, developed a discourse of resistance. Since the VOC maintained a strict monopoly over the word, the discourse of discontent was manifested in other forms of inscription, most notably in free burgher architecture. Using a particular type of gender theory, it becomes possible to envisage the two discourses in conversation with each other. The theoretical component of the thesis involves, first, writing historical archaeology into the gaps of existing post-structuralist perspectives which were not designed for archaeology; second, demonstrating the two discourses at work in the practice of their everyday existence by the people concerned.
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Households of the Cape, 1750 to 1850 : inventories and the archaeological recordMalan, Antonia January 1993 (has links)
Bibliography: p. 193-208. / The purpose of the research was to study changes that occurred in the material culture of the Cape during the period when the British took over control of the colony from the Dutch. There were three phases for investigation: the colony under the Dutch East India Company in the 18th century, twenty transitional years of interim British and Netherlands governments between 1795 and 1815, and the Cape as a British colony after 1815. An historical archaeological approach was applied to material remains surviving from those years, such as excavated artefacts, documents and buildings, that assumed these sources of material culture reflected the larger cultural, or cognitive, contexts in which they were conceived, made and used. Particular emphasis was placed on examination of household inventory manuscripts (lists of fixed and moveable properties, goods and chattels). Selected information from the inventories of more than 800 households was recorded, and further detailed analysis made of seventy-nine documents. Room-by-room appraisals indicate the layout (house plan), room numbers (house size), room names and activities (functions of spaces) within the house. These probate records thus provided invaluable information about houses, their contents and the placement of objects within the household, and could be investigated from the level of individual rooms on the day of appraisal to a range of houses over a number of years. By constituting the documentary evidence in a form compatible with assemblages of excavated artefacts, as a series uf space and time blocks, integrated information provided enhanced material cultural detail. Patterns were observed through time and across a range of regional and socio-economic situations. The first period covered a "I Dutch" Cape under the control of the eastern arm of the Dutch East India Company, but households were organised in a way distinctive to the Cape. Then there was a short period of relative freedom from governmental control, as transition was made from Dutch to British colonial status and trade options broadened, resulting in the wealthier urban households reflecting fashion, and to the benefit of many farmers. Finally, the Cape was fully incorporated into the networks of the British Empire, undergoing widespread adaptations to colonial society and changes in the material culture of households.
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Symbolic construction of communities during the Holocene Later Stone Age in the South-Eastern CapeBinneman, Johannes Nicolaas Francois January 1995 (has links)
A thesis submitted to the Faculty of Science, University of the Witwatersrand, Johannesburg, in fulfilment of the requirements for the degree of Doctor of Philosophy. Johannesburg, 1995. / The main concern of this study is the investigation of the events which initiated the symbolic
construction of communities in the south-eastern Cape during the Holocene Later Stone Age. To
understand and to explain the relationships which existed between different groups in this region
a social approach was followed.
The data presented in this thesis are a summary of the results obtained from a large number of
open-air shell middens, a coastal shelter, Kabeljous River Shelter 1, two coastal caves, Klasies
River Caves 1 and 5 along the Cape St Francis coast and The Havens Cave, one of several sites
excavated in the adjacent Cape mountains.
Lithic evidence from the coastal sites indicates that during the past ·+500 years two distinctly
different stone tool industries co-existed side by side along the south-eastern Cape coast. Caves
were first occupied between 5800 and 4200 BP by groups with a typical Wilton Industry. At ca
3000 BP the Wilton Indu.rry was 'replaced' in the caves by a macro lithic quartzite cobble industry,
named the Kabeljous Industry, but was still present in open-air shell middens until ca 1900 BP. At
Klasies River Cave 5 both industries were Pl esent in the cave from 4200 BP to ca 3000 BP.
There are no marked differences in the subsistence activities between the two different lithic
industries and therefore it is argued that the Kabeljous industry does not reflect technological
adaptation to a coastal environment. Instead I argue that the stone tools, as part of material culture
production, played an active role in communicating information between groups. Central to the
understanding of these social relationships are the concepts of power relations and inclusion. Style
was the medium through which groups expressed symbolic group identity and maintained social
boundaries. Important however, is the fact that the power rclutinns generated by symbolic identity
expression was not aimed at excluding ether groups from their territory, but rather at. inclusion.
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Gender roles in the African culture : implications for the spread of HIV/AIDSNgubane, Siegfried Johan 03 1900 (has links)
Thesis (MPhil (Industrial Psychology. Africa Centre for HIV/AIDS Management))--University of Stellenbosch, 2010. / ENGLISH ABSTRACT: The AIDS epidemic presently engulfing South Africa is mostly based on heterosexual
transmission. This paper discusses the male role in African culture in the HIV and AIDS
context. Issues facing African women, domestic violence in particular, remain a pervasive
problem. Women have not yet reached a level of equality and are still being dominated by their
male partners. Women’s subordination can be directly linked to the increasing number of women
becoming infected with HIV/AIDS, especially within the African cultural context. Culture plays
a vital role in determining the level of health of the individual, the family and the community.
This is particularly relevant in the context of Africa, where the values of extended family and
community significantly influence the behaviour of the individual. The behaviour of the
individual in relation to family and community is one major cultural factor that has implications
for sexual behaviour and HIV/AIDS prevention and control efforts. As the impact of HIV/AIDS
in South Africa remains unabated, a culture-centred approach to prevention, care and support is
increasingly desirable as a critical strategy. The focus of prevention of the heterosexual AIDS
epidemic has been on women. The role of men in sexual decision-making has not been
emphasized enough in AIDS prevention approaches. As a result, the heterosexual epidemic for
women continues unabated because of the lack of attention to the behaviour of male sex partners.
Discussion focuses on the cultural and contemporary sexual culture as shaping factors in the
enactment of high-risk sexual behaviour. There are numerous social, political, cultural and
economic factors affecting the HIV pandemic in the SA region. The main ones are: low status of
women and male dominance in sexual and economic relations; sexual abuse (of particularly
young girls); historic and current separation of families resulting from the migrant labour system
which resulted in multiple sexual partners; high use of sex workers due to single-sex quarters at
the workplace; cultural resistance to the use of condoms; high rates of other STD’s; and high
levels of poverty and other inequalities such as health access and education. Stigma about HIV
is also a barrier to reaching the most vulnerable, including those already infected. The paper
draws the conclusion that discrimination against women, coupled with male dominance in all
aspects of social structures; polygamous marriages were prescribed and supervised by maledominated
social structures has increased the prevalence rate of HIV/AIDS in the African
cultural context. / AFRIKAANSE OPSOMMING: Die HIV/Vigs pandemie wat tans Suid Afrika oorweldig is meestal die gevolg van
heteroseksuele oordrag. Hierdie verhandeling bespreek die manlike rol in die Afrika kultuur in
die konteks van MIV en Vigs. Aspekte wat die Afrika vroue in die gesig staar in terme van
gesinsgeweld bly `n aanhoudende probleem. Vroue word steeds deur hul manlike maats
gedomineer word en dus steeds nie `n vlak van gelykheid bereik het nie. Die onderdrukking van
vroue kan direk gekoppel word aan die toenemende aantal vroue wat met MIV/Vigs geïnfekteer
word – veral in die Afrika konteks. Kultuur speel ʼn kritieke rol in die bepaling van die
gesondheidsvlak van die individu, gesin en gemeenskap. Dit is besonder relevant in die Afrika
konteks, waar die waardes van `n uitgebreide gesin en gemeenskap ʼn enorme invloed het op die
optrede van `n individu. Hierdie optrede in verhouding tot die gesin en gemeenskap is `n
geweldige factor wat implikasies het op seksuele gedrag en op pogings tot voorkoming en beheer
van MIV/Vigs. Terwyl die impak van MIV/Vigs in Suid Afrika ongesteurd voortstu, word `n
kultuur gesentreerde benadering tot voorkoming, versorging en ondersteuning toenemend nodig
as `n kritieke strategie. Die fokus op die voorkoming van die heteroseksuele Vigs pandemie was
tot nou toe op vroue. Die rol van mans in seksuele besluitneming was tot dusvêr nie voldoende
beklemtoon in Vigs voorkomende benaderings nie. Die gevolg is dat die heteroseksuele Vigs
pandemie vir vroue ongesteurd voortduur weens die gebrek aan aandag op die gedrag van
manlike seksmaats. Bespreking fokus op die kulturele en kontemporêre seksuele kultuur as
vormende faktore in die uitvoer van hoë risiko seksuele gedrag. Daar is verskeie sosiale,
politieke, kulturele en ekonomiese faktore wat die MIV/Vigs pandemie in die streek beïnvloed.
Die belangrikstes is: lae status van vroue; manlike dominasie in seksuele en ekonomiese
verhoudings; seksuele mishandeling – veral van jong meisies; historiese en huidige skeiding van
gesinne voortspruitend uit die stelsel van trekarbeid – wat aanleiding gegee het tot `n
verskeidenheid van seksuele maats; die hoë voorkoms van sekswerkers agv enkelgeslag
woonkwartiere by die werksplek; kulturele weerstand teen die gebruik van kondome; hoë
voorkoms van seksueel oordraagbare siektes; hoë vlakke van armoede en ander ongelykhede
soos toegang tot gesondheidsdienste en onderwys. Die stigma van MIV/Vigs is ook `n hindernis
in die bereiking van die mees kwesbare, insluitend die wat geïnfekteer is. Hierdie verhandeling
maak die gevolgtrekking dat diskriminasie teen vroue, gekoppel met manlike dominasie in alle
aspekte van sosiale strukture; poligamiese huwelike wat voorgeskryf word en onder toesig is van
manlik gedomineerde sosiale strukture, die voorkoms van MIV/Vigs in die Afrika kulturele
konteks verhoog het.
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A framework to position the somatology profession in South AfricaVosloo, Marlé. January 1900 (has links)
Thesis (M. Tech.) -- Central University of Technology, Free State, [2009] / Somatologists in South Africa no longer only practice beauty technology. They receive highly skilled training in the well being of the whole body, thus a more holistic approach is emphasized. Currently, stakeholders in the field of somatology are facing a number of challenges, which could impact greatly on the profession. The question of recurriculation, in order to align the training provided for somatologists with the new Higher Education Qualification Framework (HEQF) and the possible registration of the profession with a statutory body, are some of the challenges posed to the profession. In order to position the somatology profession favourably in South Africa, it was thus necessary to explore the current status of the profession through input from all stakeholders in the industry and to develop a possible framework. The objective of the study was firstly to obtain quantitative information from stakeholders in the field of somatology on matters related to their professional training, employment, recurriculation, referral trends to and from medical professionals and registration of the profession. Secondly, to obtain quantitative information from other medical professionals regarding referrals to somatologists and thirdly, to develop a possible framework that could facilitate the positioning of somatology more favourably as a profession in South Africa. Data were collected by means of two separate questionnaires, one sent to stakeholders in the somatology field and the other to medical professionals specializing in the fields of dermatology, plastic surgery and oncology. The results indicated that the stakeholders in the somatology field were satisfied with the current training provided by registered IX private providers and Universities of Technology. Job satisfaction was experienced by most, however, the hours and days worked could be improved. The need for short courses, as a means of staying in touch with the latest developments in the somatology industry, was identified. Currently, there exists a referral trend between somatologists and medical professionals, however, the frequency of referrals could be improved. The need for the somatology profession to register with a statutory body was identified by both somatologists and medical professionals. Two possible frameworks, with regards to the training provided for somatologists and the registration of the profession, were compiled based on the feedback obtained in the study, in order to position the profession somatology more favourably in South Africa.
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Contract design for small scale mussel growers in Saldanha Bay : a transaction cost approachDiza, Sakhumzi Jacob 12 1900 (has links)
Thesis (MScAgric)--Stellenbosch University, 2005. / ENGLISH ABSTRACT: This study examines the role of contracting in reducing transaction costs in smalIscale
mussel farming in Saldanha Bay. Masiza Mussel Growers (Masiza), an initiative
by the public and private sector to address the imbalances of the past through
entrepreneurial development, are used as a case study hence a case study approach is
followed. Two transactions were considered, one between Masiza and Blue Bay Aqua
Farm (Blue Bay) and another between La Vie Sea Food Products (La Vie) and
Masiza. These transactions form the basis for analysis.
Market risks, uncertainties, environmental risks, information incompleteness,
illiteracy, limited technical knowledge of farming, lack of appropriate infrastructure
and lack of transport facilities are identified and examined as possible sources of
transaction costs that constrain the existing supply chain relationship. The study
shows that asset specificity, time specificity, and site specificity playa positive role in
the supply chain as they result in relative dependency amongst parties. Opportunistic
behavior within the existing supply chain is neutral, but appears to be relatively high
on the spot or fresh live market. Characteristics of market transactions for mussels and
associated transaction costs suggest that fresh-live spot market trading for Masiza is
difficult to attain. This therefore motivates parties (Masiza) to contract or vertically
integrate, as it is costly and risky to rely on spot live markets. Interviewees (Masiza)
pointed out that the benefits associated with contract farming outweigh the transaction
costs associated with this governance structure. Hence a market specification contract
with the La Vie (a processing company), and a production management and resource
provision contract with Blue Bay (a larger producer) were designed. They reduce
transaction costs associated with fresh-live markets and ensure a more stable and
reliable market for growers. / AFRIKAANSE OPSOMMING: Die studie ondersoek die rol van kontraktering in die vermindering van transaksie
koste vir klein skaal mossel produsente in Saldanha baai. Die Masiza Mussel Growers
(Masiza) word as gevallestudie gebruik. Twee transaksies met o.a. Blue bay Aqua
Farm (Blue Bay) en La Vie Sea Food Products (La Vie) was ter sprake en
laasgenoemde het as basis vir die analise gedien.
Mark risiko, onsekerheid, omgewings risiko, gebrekkige informasie, ongeletterdheid,
beperkte tegniese kennis, beperkte infrastruktuur en beperkte verroer fasiliteite is
geidentifiseer en ondersoek as moontlike oorsake van hoë transaksie koste wat die
huidige aanbod ketting strem. Die studie toon aan dat interafhanklikheid tussen die
betrokke partye deur bate, tyd en area spesifisiteite bevorder word en dus 'n positiewe
rol in die aanbod ketting speel. Opportunistiese gedrag binne die bestaande aanbod
ketting is neutraal, maar blyk hoog te wees in die vars mark. Transaksie kostes en
eienskappe blyk beduidende beperkinge te wees vir kleinskaal mossel produsente om
aktief deel te neem in die mark. Die opstel van kontrakte (of vertikale integrasie) blyk
dus 'n uitkoms te wees. Respondente het aangetoon dat kontrak boerdery voordelig
blyk te wees. Laasgoemde het tot die ontwikkeling van mark kontrakte met die La
Vie ('n verwerkings maatskappy) asook produksie bestuur en hulpbron voorsiennings
kontrakte met Blue Bay ('n groot kommersiële produsent) gelei. Die kontrakte beperk
transaksie koste vir die vars mark en verseker 'n stabiele en betroubare mark vir
produsente. 'n Transaksie koste analiese word gebruik om transaksie kostes te
ondersoek en te verifieer binne die industrie.
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The role of a cultural analysis in a global business strategy of South African companiesWatkins, Eserick Tanchwel 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: This study explores the role of the cultural analysis component in an international
strategy of South African companies. It highlights general and country-specific cultural
trends that emerged from the research. It also provides a basic cultural analysis
framework that can be used as a general guideline for companies planning
international expansion.
The research methodology included both primary and secondary data analysis. The
primary data were gathered through face-to face interviews; the secondary data
examined journals, articles, the Internet and case studies. The interviews used a mix of
open and closed questions to extract the most accurate responses from interviewees.
Trompenaars' "Seven Dimensions Framework" served as a basis for the design of the
interview questions, as well as for the analysis of the responses.
Seven South African companies, spanning across different industries were interviewed.
They included Engen Petroleum Limited in the petrochemical industry, Dole South
Africa in the fruit export industry, Nando's International in the restaurant industry,
Dimension Data in the information technology industry, Denel (Ply) Ltd in the anms and
weaponry industry, SABMiller pic in the beer industry and Barloworld Limited in the
brand management industry. Countries that were discussed with each of these
companies respectively were: Southern Africa, Middle East, Malaysia & Indonesia,
United States of America, Poland & Hungary, The Czech Republic and Russia. Several general trends leading to a successful international expansion emerged from
the research. Along with the long-term focus, flexibility and commitment that are
required, relationship-building proved to be the most essential ingredient for creating a
successful international venture. Relationship-building was achieved when the
internationalisation team demonstrated cultural sensitivity, respect, humility and
patience, all attributes that are needed when interacting cross-culturally.
The research also identified specific country cultural trends. For example, in Southern
Africa, a developmental focus on the part of the internationalisation party is crucial to
future success. In the Middle East, acknowledging rank was important. Recognising the
communitarian philosophy and strict hierarchy in Malaysia and Indonesia was a key
aspect of an effective strategy. In the United States, clarity, confidence and
decisiveness proved important. Poland, Hungary, The Czech Republic and Russia
required that logic be the basis on which business is conducted.
The basic cultural analysis framework presented in the research follows a step-by-step
approach. Step one requires that basic information about the country be gathered e.g .:
population size, language, etc. Step two entails visiting the target country to gather
additional data. Step three involves deciding on the best strategy to enter the target
country e.g.: partnerships, jOint ventures, strategic alliances. The final step includes
deciding who will manage the foreign operation e.g. locals versus ex-patriats. In conclusion, for businesses interested in expanding internationally. the role of cultural
analysis cannot be over-emphasised. It is the one component of an internationalisation
strategy that is the most essential, yet the least understood. / AFRIKAANSE OPSOMMING: Hierdie studie ondersoek die rol van die kulturele analiseringskomponent van Suid-Afrikaanse
maatskappye se internasionale strategie. Dit lig uit algemene en besondere
kulturele tendense wat eie is aan 'n spesifieke land, soos wat dit uit die navorsing na
vore gekom het. Dit verskaf ook 'n basiese analiseringsraamwerk wat benut kan word
as 'n algemene riglyn vir maatskappye wat internasionale uitbreiding beplan.
Die navorsingsmetodologie sluit in die analisering van beide primere en sekondere
data. Die primere data is ingewin deur direkte onderhoudvoering, terwyl die sekondere
data die bestudering van vaktydskrifte, artikels, die Internet en gevallestudies behels
het. Tydens onderhoude is beide oop en geslote vrae gestel ten einde die mees
akkurate antwoorde van die respondente te verkry. Trompenaars se "Sewe Dimensies
Raamwerk" het gedien as grondslag vir die ontwerp van die onderhoudsvrae, sowel as
vir die analisering van die antwoorde.
Daar is onderhoude gevoer met sewe Suid·Afrikaanse maatskappye wat verskillende
industriee verteenwoordig . Dit sluit in: Engen Petroleum Beperk in die petrochemiese
industrie; Dole Suid-Afrika in die vrugte·uitvoerbedryf; Nando's Internasionaal in die
restaurantberyf; Dimension Data in die inligtingstegnologiebedryf; Denel (Edms) Bpk.
in die wapentuigbedryf; SABMiller plc in die bierbedryf en Barloworld Beperk in die
handelsmerk-bestuursbedryf. Lande wat afsonderlik met elkeen van hierdie
maatskappye bespreek is, het ingesluit: Suidelike Afrika, die Midde-Ooste, Maleisie en Indonesia, die Verenigde State van Amerika, Pole en Hongarye, die Tsjeggiese
Republiek en Rusland.
Verskeie algemene tendense wat tot 'n geslaagde internasionale uitbreiding lei, het uit
die navorsing na vore gekom. Saam met die langtermyn fokus, buigsaamheid en
toegewydheid wat vereis word, is daar bewys dat die opbou van goeie verhoudings die
mees noodsaaklike bestanddeel is vir die daarstelling van 'n geslaagde internasionale
onderneming. Die opbou van goeie verhoudings is verkry toe die
internasionaliseringspan kulturele sensitiwiteit, respek, nederigheid en geduld aan die
dag gelê het - eienskappe wat nodig is wanneer daar oor kultuurgrense heen verkeer
word.
Die navorsing het ook kuturele tendense geidentifiseer wat eie is aan 'n spesifieke
land. In Suidelike Afrika is byvoorbeeld 'n fokus op ontwikkeling deur die
internasionaliseringspan gebiedend noodsaaklik vir toekomstige sukses. In die Midde Ooste
was die erkenning van posrang belangrik. Die erkenning van die filosofie van
gemeenskaplikheid en strenge hiarargie in Maleisie en Indonesia was 'n sleutelaspek
vir 'n doeltreffende strategie. In die Verenigde State was duidelikheid, selfvertroue en
beslistheid belangrik. Pole, Hongarye, die Tsjeggiese Republiek en Rusland het vereis
dat logika die grondslag moet wees waarvolgens sake bedryf behoort te word.
Die basiese kulturele analiseringsraamwerk wat in hierdie navorsing aangebied word,
volg 'n stapsgewyse benadering. Die eerste stap vereis dat basiese inligting oor 'n
land ingesamel moet word , byvoorbeeld: bevolkingsgrootte, taal, ens. Die tweede stap behels 'n besoek aan die teikenland om bykomstige data in te samel. Die derde stap
behels die besluitneming oor die geskikste strategie waarmee sake aangepak kan
word, byvoorbeeld: vennootskappe, gesamentlike ondernemings, strategiese
bondgenootskappe. Die laaste stap sluit in die besluitneming oor wie die buitelandse
onderneming gaan bestuur, byvoorbeeld plaaslike beheer teenoor bestuur deur
buitelanders.
Ten slotte, die rol van kulturele analise kan nie oorbeklemtoon word in daardie
besighede wat in internasionale uitbreiding belangstel nie. Dit is die een komponent
van 'n internasionaliseringstrategie wat uiters noodsaaklik is, maar wat tog die minste
begryp word.
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