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Indiana University-Purdue University Indianapolis (IUPUI) / The purpose of this paper is to examine the extent to which elements of culture (values, beliefs, and behaviors) have contributed to the construction of health meaning in regards to 2014 Ebola outbreak in Guinea. I conducted 14 interviews with people who lived in Guinea during the 2014 Ebola outbreak about their own experiences of the crisis and how health related messages were received by the general population. All the participants in this study were between 25 and 56 with an average age of 41. All participants agreed that culture played a crucial role in how people perceived the disease. It has also impacted the way people responded the prevention plans. When the ones did not believe in the existence of the disease, others did believe but because of certain customs, they were unable to follow public health safety recommendation.

The purpose of the diploma thesis is to find out the perception of the image of the City of Pilsen in the context of the European Capital of Culture 2015 at the time of culminating final preparations for the project. The first part of the diploma thesis deals with the marketing of cities and municipalities and the communication mix. Furthermore, the thesis deals with general concept of image and image measurement possibilities on the basis of the Czech and foreign literature. The image of the cities is a concept that is currently coming to the fore in city and municipal politics. Cities and municipalities are becoming conscious of the importance of the opinions their citizens and visitors have about them. The diploma thesis discusses the marketing activities of the City of Pilsen and its particular departments and companies that are involved in the marketing of the city. The Image of the city is dependent on these activities. The perception of the image of the City of Pilsen is evaluated on the basis of own research. Firstly, the inquiries are focused on the City of Pilsen in general. Secondly, they are related to the marketing communications of the city and finally to the European Capital of Culture programme. The result of this research is an evaluation of city's image and possible recommendations for the improvement of the current situation.