Dado o contexto competitivo atual, a relevância da tecnologia para alavancar o desempenho de uma empresa em seu respectivo mercado de atuação é inegável. Novos desafios se apresentam em freqüência e intensidade crescentes, potencializados por uma rede de mudanças ambientais, políticas e econômicas que pressionam, constantemente, as empresas a adotarem novas posturas e procurarem novos meios de se diferenciarem de seus concorrentes. É exatamente dentro dessas configurações mutantes do mercado que a Internet se mostra uma ferramenta valiosa para oferecer, de maneira rápida e conveniente, serviços e atendimento aos clientes corporativos, especialmente aqueles dispersos geograficamente. Esse estudo tem cunho essencialmente exploratório e seu objetivo principal foi investigar como a Internet pode agregar valores diferenciados aos serviços oferecidos por uma empresa do setor de telecomunicações. A escolha do setor se deu porque ele: ØÉ, atualmente, bastante importante para o Brasil, sendo responsável, sozinho, por cerca de 7% do PIB nacional. ØÉ um setor intensivo em tecnologia e, portanto, esperava-se que as empresas que nele constam fossem inovadoras no uso de novas ferramentas para obter e manter os seus clientes. ØApenas recentemente abriu suas portas para a concorrência (até 1998 ele ainda era monopólio do governo brasileiro) e, portanto, está demandando estudos que ajudem a delinear sua operação no mercado. Dentro desse setor, foi realizado um estudo de caso junto à Telefónica e um levantamento junto a alguns de seus clientes para verificar quais os atributos inerentes aos serviços on-line que estão sendo valorizados pelo segmento mais atrativo de atuação das empresas atualmente: o B2B. Por meio da revisão bibliográfica procurou-se verificar vários aspectos que influem na competitividade e no desenvolvimento de estratégias de uma empresa, e que, portanto, devem ser considerados também para definir suas linhas de atuação geral no mercado on-line. Na pesquisa de campo, conseguiu-se observar que o uso da Internet no ambiente profissional já é amplamente difundido e que ela também é considerada uma ferramenta importante que pode agregar valor - por meio da sua conveniência e rapidez de obtenção de informações, por exemplo – sendo que alguns clientes já preferem utilizá-la em detrimento de outros canais de contato com a empresa. No entanto, verificou-se, igualmente, que o seu potencial ainda está sendo subtilizado como alavancador de alianças e relacionamentos mais sólidos com os clientes corporativos e, portanto, algumas movimentações estruturais e culturais dentro da empresa se fazem necessárias para que, ela, efetivamente, possa auxiliá-la ainda mais na busca pelos seus objetivos estratégicos. / In the current competitive scenario the relevance of technology to leverage an enterprise performance is undeniable. New challenges come about at increasing frequency and intensity and are potentiated by a net of environmental, political and economical changes that drive companies to adopt new attitudes and to look for, on a regular basis, new ways to differentiate themselves from their competitors. It’s exactly in these constantly changing market settings that Internet reveals to be a great means to provide, in a quick and convenient manner, services and customer care to corporate clients, especially those geographically scattered. This exploratory study has the main goal of investigating how Internet can be used to add differentiated values to the services provided by a company in the telecommunications industry. This industry was chosen to be the object of this study because: ØIt’s one of the most prominent sectors in Brazil, corresponding now to approximately 7% of the nation’s total GNP. ØIt is a technology-intensive industry and therefore its companies are expected to be innovative and create new tools to gain and maintain customers. ØAnd, finally, it is an industry that only recently has opened it up to competition (until 1998 it was a monopoly of the Brazilian government) and therefore there is a need of studies to describe its operation in the market. A case study of Telefónica was carried out along with a survey with some of its multinational clients to assess the inherent aspects of on-line services valued by the currently most attractive segment in the market: the B2B. The bibliographical revision covers various aspects affecting a company’s competitive capacity and strategy development, which must be considered in action plans developed for the on-line market. It was observed in the field research that the professional use of Internet is already widely spread and that the net is also considered to be an important tool to add value – among other things, providing a convenient and quick access to information − and for some clients it is the preferred channel to contact the company. Yet it was also observed that Internet’s potential is not being totally explored to strengthen the relationship and alliances between corporate clients and, therefore, internal structural and cultural changes are needed to make the Internet more helpful in the pursue of the company’s strategic goals.

Knowledge Management and Customer Care are regarded to be able to strengthen the competitive capability of a company. Knowledge Management is supposed to increase the innovative power for problem solving whereas Customer Relationship Management is supposed to increase the customer satisfaction and thereby the customer loyalty. This case study followed a mixed approach to combine aspects from the Knowledge Management and the Customer Relationship Management. Matter of this study was a small-size organization that had a demand for a ticket system for the 2nd and 3rd level support as part of their customer service. Because of an increasing volume of incoming requests, it was necessary to change the system from e-mail clients to a ticket system. Additionally, the company wanted to assure that all agents are able to process all types of requests in order to keep up good service quality even if the experts are not available. For this reason, the concept of this study was not only to introduce a ticket system, but also to implement a Knowledge Base storing the knowledge how to solve the requests in shape of sample solutions. The aim of the study was to find out whether such an approach would be possible, what the success influencing factors would be and what effect such an approach would have on the overall Knowledge Management practices. For this purpose the study made use of qualitative research methods, like interviews and observations, throughout the whole project’s duration. As a result, the project was not able to deliver the desired insights completely. The introduction of the pure ticket system was very successful as the employees reported an improvement of their working processes. The Knowledge Base however was not used during the observation period at all. As a standard risk for projects, late hardware delivery, turned into a problem and used up the planed buffers, the remaining time for observation, whether the Knowledge Base would be used or not, was too short. Therefore, it is necessary to do a follow-up study and assess whether the effect only is late or there is no effect. It might even be necessary to prove the approach in another environment, as the studied company very much relies on the personalization approach for Knowledge Management. Because of the well developed communication culture at the studied company, the employees prefer direct communication for knowledge sharing and knowledge transfer. That inhibits knowledge codification as a Knowledge Management approach. This itself, of course is a valuable insight.

This master's thesis deals with proposal of Business Intelligence solution. The main task is analysis of Customer Care processes, based on which the Business Intelligence solution has been designed. Thanks to obtained knowledge changes has been made to get more effective contact process. The first part of the thesis describes the theoretical foundations of Business Intelligence. In the second part is analysis of the current situation and solution proposal.

Text in English / The main aim of the study was to investigate the state of customer care in Public University libraries in Kenya: case study of Moi University Library. Specifically the study was set to determine the composition of customers served and extent to which their information needs were being met. It was also set out to Identify and evaluate the quality and relevance of information services/products provided. Consequently, the study was undertaken to establish if there is a customer care structure and policy in place and also to explore the customer care practices. Lastly, to determine the challenges that were encountered in the process of offering customer care program. The mixed method research was used. Data was collected in two phases, questionnaires and interview survey methods were used to collect both quantitative and qualitative data. The study established that students and academic staff were the primary customers but their needs were not sufficiently being met. Library staff were friendly and helpful but overall rating of their attitude was below expectations. The study established that the library has variety of products/services and users’ were aware them. They were also aware of the existence of customer care unit, which allowed users to make suggestions for improvement of library products/services. The study recommends that the library should be provided with resources to run the program and also it is important that the Moi University Library adopts the use of a social media (Web: 2.0/lib 2.0) for communicating and updating users on new services and products. / Information Science / M. Inf.

Text in English / The main aim of the study was to investigate the state of customer care in Public University libraries in Kenya: case study of Moi University Library. Specifically the study was set to determine the composition of customers served and extent to which their information needs were being met. It was also set out to Identify and evaluate the quality and relevance of information services/products provided. Consequently, the study was undertaken to establish if there is a customer care structure and policy in place and also to explore the customer care practices. Lastly, to determine the challenges that were encountered in the process of offering customer care program. The mixed method research was used. Data was collected in two phases, questionnaires and interview survey methods were used to collect both quantitative and qualitative data. The study established that students and academic staff were the primary customers but their needs were not sufficiently being met. Library staff were friendly and helpful but overall rating of their attitude was below expectations. The study established that the library has variety of products/services and users’ were aware them. They were also aware of the existence of customer care unit, which allowed users to make suggestions for improvement of library products/services. The study recommends that the library should be provided with resources to run the program and also it is important that the Moi University Library adopts the use of a social media (Web: 2.0/lib 2.0) for communicating and updating users on new services and products. / Information Science / M. Inf.

<p>This Master Thesis is a part of PlymoVent’s business to customer plot, with the aim to investigate how the consumers receive the services that PlymoVent provides. With regard to PlymoVent's business strategy and reference theory, the demands of how to receive and monitor a supply chain for a better customer satisfaction where targeted. The findings refer to poor customer satisfaction due to obscure procedures in problem resolution and discrepancy handling, and vague transportation accuracy.</p>

This Master Thesis is a part of PlymoVent’s business to customer plot, with the aim to investigate how the consumers receive the services that PlymoVent provides. With regard to PlymoVent's business strategy and reference theory, the demands of how to receive and monitor a supply chain for a better customer satisfaction where targeted. The findings refer to poor customer satisfaction due to obscure procedures in problem resolution and discrepancy handling, and vague transportation accuracy.

The subject of the thesis is to study the reasons why the GE Money Bank is not the most preferred provider of banking services from the client point of view. In the first part of the thesis, a theoretical basis will be established for the subsequent processing of practical knowledge. The second part is devoted to comparison of the GE Money bank and two other selected banks. The comparison includes areas such as bank product offers, the quality of the services offered on the Internet, Bank Branch and Customer Care Line. Subsequent findings are complemented with the results of marketing research. Finally, recommendations for GE Money Bank are set out, by implementation of those, the bank could become more preferred provider of banking services from the client point of view.

Objective of this thesis is to propose optimization and expansion of the tools used for customer care from the perspective of communication with customers in a specific environment, commencing, thus start-up, project. The theoretical part explains the basic concepts that relate to the work environment, customer care, communication and technology, which are further used in the practical part. The practical part includes a closer acquaintance with the specific start-up project, including a list of used communication channels and tools that are further investigated to determine their effectiveness and use. Another part of this chapter is an analysis of available communication channels and tools of customer careincluding modern ,but also classical and their comaprison For objective and successful optimization is part of the practical part a sociological research, which examines the preferences of potential customers and their subjective evaluation of the specific variants of communication from the perspective of boosting confidence, or on the contrary loss of their confidence in the selection of the company. In the end of the chapter there is designed such optimization, which uses all the available tools modern and classical at minimal financial cost and also reflects the results of sociological research and analysis of originally used communication methods of start-up project.

Zavedení informačního systému pro obchod This thesis deals with the selection of the information system and compare sets of software solutions covering different areas versus implementation of ERP. Thesis brings process and the election of a comprehensive e-business solutions, accounting software, loyalty program, customer care and storage software for small stores. The first part focuses on the definition of basic concepts such as information systems, ERP and other important concepts necessary for this work. This part of thesis continues to describe information needs, collect and catalog of requirements for small stores. In the last chapters of the first part of the thesis conditions and specific areas of expertise, which is important for companies and the subsequent assessment of economic return. The second part is practically focused on store (boutique) Gentleport and online store www.gentleport.cz. The method of analysis of documents, observation and interviews with management defines the expected reality, needs analysis and requirements for trade. This section is also devoted attention to the description of appropriate systems - a set of independent software compared to implementation of ERP. The third part focuses on the selection of a supplier that meets the requirements of an information system for online store and store Gentleport. The final part focuses on the evaluation of the chosen solution. This section confirms or refutes the hypothesis given at the beginning.