M.Comm. (Business Management) / The statement at the core of the thesis is that the success of the call centre depends on a strategic benefits model. The search for the proof will be conducted within the systems theory framework. The call centre is depicted as a micro system of the bigger organisation. This micro system is influenced by external factors. Factors that are external to the organisation and factors that are external to the call centre but forms part of the rest of the organisation. Systems have internal processes that deliver specific outputs, therefore the saying that the system is perfectly engineered for the results it achieves. The call centre has internal processes to deliver certain outputs. This study tries to identify what internal processes will have an impact on a strategic benefits model for the success of the call centre. 3 Systems theory is known to have feedback loops. The call centre operation should have similar feedback loops. Call centre feedback is received from three different perspectives, that of the customer, the employees and management. The study concludes by indicating how the benefits model ensures the success of the call centre. The primary objective of the study is to determine if the success of the call centre depends on a strategic benefits model. The secondary objectives of the study are to: • Develop a model that can be used for the design, assessment and running of the call centre, • Determine which factors influence the functioning of a call centre operation, • Determine the impact of the call centre on meeting customer expectations, • Develop a measure for call centre benefits. The elements of such a strategic benefits model had to be described for the analysis.

This study was evoked by a discussion with one of Dimension Data’s Service Management Executives. The discussion was centred around customer service management focus and on how to bring all stakeholders within the organisation to share this common goal. The critical aspect does not merely mean improving quality, but to exceed customers’ expectations according to Manning (1989:63). Quality and customer service have become a way of life rather than, short-term projects that can begin and end at will emphasises Manning (1989:91). There is a myriad of evidence to suggest that services are becoming critical to economic growth in most developing economies, one of such is South Africa. Thus South African industry requires substantial reflection both from the government and private sector regarding issues of service. Organisations therefore need to understand products and services as complex clusters of value adding satisfactions. The main problem of this research is as follows: What customer service management strategies are at the disposal of an information technology organisation? The main problem will be solved in the form of three sub-problems, by identifying what customer service management is. Secondly, depicting a customer service management model and lastly recognising customer service strategies that exist within Dimension Data.

The research problem addressed in this study was to identify operational strategies that will enhance the ability of National Public Works Department (NPWD) of the Eastern Cape to retain its Client Departments. Privatisation has lead to performance management becoming essential to satisfy the client departments needs and requirements. In order to identify operational strategies which will enhance NPWD’s operation’s performance, questionnaires with relevant operation questions were used as well as a brain-writing session. The findings of the literature survey clearly highlight the specific areas where attention is required for improvements.

In this study the service quality from a Metropolitan Broker Division towards contracted brokers in the southern region was investigated. From the industry and competitor analyses it can be concluded that service quality has become an important factor in the financial service industry, especially in the insurance industry. It is therefore important to look at options to outperform competitors. The literature survey was aimed at improving the level of quality service to contracted brokers. Based on the information obtained through the literature study and survey, a guideline to assist a Metropolitan Broker Division to improve the level of service quality was developed. The purpose of the empirical study was to determine if the service that contracted brokers receive from the Metropolitan Broker Division is of an acceptable level. The answers from respondents were analysed and compared with findings from the literature study. Recommendations were formulated for improving the level of service quality towards contracted brokers. The empirical study results were satisfactory and informative. The positive responses identified can be utilised to strengthen the marketing strategies by Metropolitan Broker Division while attention should be given to the negative responses.

This research investigates the relationship between the leadership, internal quality, and customer satisfaction levels in the dealerships of a South African motor vehicle organisation. The Service Profit Chain provides the background theory to this relationship, by suggesting that various factors within the service delivery system of an organisation affect the level of customer satisfaction. From the Service Profit Chain, it is established that two of the prevalent factors affecting customer satisfaction, are leadership and internal quality. The Full Range Leadership Development Theory provides the backdrop for analysing the leadership style of each dealership by using the Multifactor Leadership Questionnaire. The Competence Process forms the theoretical construct against which the internal quality of these dealerships is assessed using the Organisation Competence Analysis Questionnaire. Information was gathered, using these two instruments, from a sample of 85 motor vehicle dealerships within South Africa. The customer satisfaction levels at each of these dealerships, is measured by the motor vehicle organisation’s own instrument, known as the Customer Satisfaction Index. Data obtained from each instrument, for the respective dealerships, was then statistically analysed. However, due to the low reliability of the instruments used in this research, the results of this study indicate that there is no relationship between the leadership, internal quality, and customer satisfaction levels within a South African motor vehicle organisation. Therefore we can conclude that the null hypotheses can not be rejected.

M.Comm.

A new economic order has developed that is referred to as the New Economy and has brought about a shift in focus from manufactured goods and services to an economy that places emphasis on knowledge and the application thereof within a specific context (Leung, 2002). Furthermore, this economy places emphasis on the saliency of information and how it can be used as a competitive and commercial tool. The New Economy is characterised by a unique consumer that functions within it called the New Consumer and this individual functions as a ubiquitous entity that is always on as this individual uses mobile devices that enables them to conduct business and communicate anywhere and at any time. The New Consumer is characterised by being individualistic, involved, independent and informed but also suffers from scarcities such as time, attention and trust. In view hereof, value has become a pivotal matter that all organisations should place emphasis on when delivering products and services to this consumer. Furthermore, Information and Communication Technologies (ICTs) has brought about a technological revolution in the New Economy and has changed the way in which the consumer works and conducts business. Mobile devices form an important component of the New Economy as it also offers organisations the opportunity to adopt new business models, using wireless technology, that enable mobile business (m-business) solutions. M-business refers to the purchasing of information, goods and services via a mobile device (Anon., 2000c) and organisations offering m-business in the New Economy are enabled to offer the advantages such as delivering just the right information, to just the right people at just the right time which means that convenient and personalised location-based information can be delivered to the individual. One industry that has adopted the m-business solution, as a value-added service, is the banking industry and various banks are offering the mobile financial solution to consumers meaning that they can access their accounts, pay their bills and make transfers using a mobile device. As many banks have adopted m-banking, as a value-added m-business offering, a credible source that elaborates on the implementation of m-banking and the industry requirements pertaining to the implementation process is Mobey Forum who has published the Mobey Forum White Paper (Anon., 2004p) that explains the implementation requirements of mobile financial services such as customer proposition, business priorities, technical issues and implementation issues. This study focuses on the industry requirements of m-banking, as set out by the Mobey Forum White Paper (Anon., 2004p). Absa, a South African bank, has been utilised as a one-shot case study todetermine how the industry requirements of mobile banking, as a value-added m-business offering, is implemented by the bank. / Ms. Andrea Crystal,

M.Comm. / The aim of this study was to prove the effectiveness of a Customer Service Index in improving customer service in a financial services environment. For this purpose, the implementation of a CSI in WesBank Corporate Finance was used as a case study. The success of this service strategy was dependent upon constant interaction with the customer in order to identify specific needs, to measure the delivery of these requirements, and to monitor the responses received from the customer base. By making comparisons between the two CSI's used, it was possible to discern a significant improvement in the ratings concerning various aspects of WesBank's service to customers, in addition to an increase in production, profitability and professionalism. The overall success of this measurement strategy was made possible by the total commitment and dedication of the entire staff of the organisation, and is clearly evidenced by the high standard of service quality which was attained, and is being maintained, through the implementation of this monitoring system.

M.Comm. / The aim of this study is to consider how to create tomorrow's financial services organisations. Information technology and business reengineering are important within financial services organisations and have a prominent role to play in using the long-term viability of the organisation. Customers' interaction with a new technology environment has resulted in higher levels of customer satisfaction with a corresponding demand for customised and specialised services instead of traditional standardised banking services. The constant challenge of all banks, however, should be to keep abreast of change by translating business intelligence into innovative strategies. Customer's demands will dictate the new wave of banking for years to come. Ultimately, the change will come in whatever form the market and consumers demand. Business success therefore depends not only on the development of an excellent strategy but also on its effective execution. With the best will in the world, companies can develop a convincing strategy to take business forward, provide excellent products and expand the customer base. Unless companies have the appropriate supporting cultural and technological skills to enable rapid and efficient response to customers' needs, they will undoubtedly fail. Another aspect that is discussed in the thesis is the close interrelationship between marketing and business requirements in product innovation within the banking industry, specific to customer demands. The objective of this study is to give an insight into better-informed decisionmaking and the important role that business process re-engineering can play as an overall strategic resource in financial services companies to gain a competitive advantage. The efficient and effective use of information as a strategic resource in a financial services company is becoming more and more important. The real competition is for market share and trying to satisfy the needs of customers. Finally, the aim of this study is to address the importance of how to obtain a better return on information, for managers to make informed decisions that are better, quicker, more accurate and timely.

M.Com. / Please refer to full text to view abstract