With the rapidly development of electronic commerce, the competitions between enterprises have been getting more and more turbulent. In order to win business in such a highly competitive environment, it has to not only implement customized marketing strategy but also have a timely response whenever there is any change in the business environment. Currently, in most companies, whenever the marketing people wants to implement a new sales promotion program, he has to communicate it with the MIS department and ask it to rewrite the Web system and pages. It is quite often a very time-consuming as well as strenuous process. In this research, we have explored all popular and important sales promotion models. Based on these models, an object-oriented Web system has been designed and developed. There is an interface by which the marketing people can set the new sales promotion program and then, the Web system can execute it immediately afterwards. The interface, allows the marketing people easily to select target customers, conditions for getting bonus and contents of bonus to set a new sales promotion program. That is, the marketing people can let the Web system execute a new sales promotion program whenever he wants without the help of system programmers. In addition, the whole design is object-oriented. It lets the system have very high portability.

University (TH), Diss.--Karlsruhe, 2007. / Print on demand.