The thesis deals with the mutual trade relations between the Czech Republic and the Russian federation focusing on bilateral trade in goods. The aim is to describe the development of export and import of goods, their structure and the influence of the Ukrainian crisis and sanctions on those relationships. In the context of flow of goods it mentions the risks of the entry to the Russian market. The work also includes general and economic profile of Russia's cultural specifics in business negotiations, but also the general framework of relations. At the same time it marginally mentions services trade and mutual investment cooperation.

The aim of this thesis is to evaluate the status of the region of Ile-de-France using a comparison of indicators within the PEST analysis and a survey questionnaire that identifies factors that affect business conditions in cooperation with the Czech Republic. In this thesis there are described the most important information about Ile-de-France, socio-cultural and economic characteristics, the business environment of the region and the relations between the Czech Republic and the region of Ile-de-France. The survey questionnaire was given to 46 Czech companies which entered the market of the region of Ile-de-France. Also the survey questionnaire and the results of the PEST analysis helped to identify opportunities and threats for Czech companies that intend to enter the regional market. In conclusion, there is an evaluation of what type of companies has a chance of success when entering and how it is possible to enhance cooperation between the region of Ile-de-France and the Czech Republic.

This thesis aims to evaluate the current concepts of sports funding in the Czech Republic and proposes partial measures that would lead to its improvement. These measures are proposed on the basis of an analysis of the current system of support sport in the Czech Republic, Slovak Republic, Austria and France. Furthermore, when designing appropriate measures are taken into account the views of fifteen representatives of the sports community, with which were conducted structured interviews and opinions of Czech citizens, which were identified in the questionnaire survey on a sample of 150 people. The result of the investigation is the proposal to the possibility of a one percent tax assignation, the establishment of a central register of sports and athletes, stabilize the structure of grant programs and customize the system using revenues from the taxation of gambling for municipalities.

Diploma thesis "Czech Cultural Diplomacy in Italy" is build on the project entitled "The Analysis of activities of Czech Centre Milano" which was written based on the author's experience obtained during the four-month internship in Czech Centre Milano - the main protagonist of Czech cultural diplomacy in Italy. The first part of the thesis focuses on the concepts of public diplomacy, nation branding, but primarily on cultural diplomacy. These terms are explained, compared to each other and set in historical context. In the theoretical part of the thesis, the author also focuses on the main protagonists of Czech cultural diplomacy, primarily on Ministry of Foreign Affairs of the Czech Republic and its departments. Theoretical knowledge of the cultural diplomacy acquired in the first part of the thesis was used for creating the second part of the thesis, which already focuses specifically on the effectiveness of Czech cultural diplomacy in Italy. The author set up a hypothesis saying that the "Czech culture is perceived positively in Italy because Czech Republic is actively and successfully engaged in the field of cultural diplomacy on Italian territory". This statement would be confirmed/disproved by analysing the current situation in the Czech Centre Milano and by the success or failure of the Czech participation at EXPO 2015 Milan. Whether Italian citizens themselves perceive Czech culture positively and Czech cultural diplomacy to be successful would come up from the information obtained from Nation Brand Index by Simon Anholt and from the results of author-made survey entitled "Czech culture in the eyes of Italians". Valuable opinion on the effectiveness of Czech cultural diplomacy was also provided by the person who directly influences the activities in the field of Czech cultural diplomacy in Italy - the director's assistant of Czech Centre Milano.

Competitiveness in recent years is a very discussed topic and it gets into the forefront of states and international organizations due to the current globalization trends. The aim of this thesis is to determine the effects of the economic crisis and the transition to the euro on the competitiveness of Estonia on the basis of a analysis of cost competitiveness indicators and qualitative indicators of competitiveness in comparison with the Czech Republic.

The Master thesis is focused on the financing mechanisms of universities. The aim of this thesis is to compare higher education systems in the Czech Republic and the Netherlands, including their funding mechanisms and to suggest recommendations for the Czech Republic ensue from the comparison. The Master thesis is divided into three chapters.

The thesis deals with analysis of parts of The Way of St. James which lead through Czech Republic. It analyses the present conditions of this pilgrim routes in our country, how they are used by pilgrims and how they are promoted, and compares discovered facts to the more famous routes of St. James in Europe. It also deals with possible development and future of pilgrim routes in our country and their mutual connection.

In this diploma thesis are analyzed selling prices of flats in Czech Republic. Based on literature and economic theory about similar topic was made economic model and constructed variables, which could have effect on the price. For the analysis were used information about 1100 flats in 8 Czech cities. The effect of the variables was measured using ordinary least square method. Increase of size of the flat by one squared meter cause 1,28% increase of price. Price of flats in ground floor is lower than other flats. This effect raises until fifth floor. Flats in last floor are cheaper than others. The effect of balcony is almost 33% higher price. Fixed effects of cities give the results that Prague is the most attractive, at the end is Ústí nad Labem.

Strong brand is a significant element of the differentiation in the highly competitive environment. The first step in the systematic brand building is to define its identity, which ensures the consistency of a brand over time. The goal of the master's thesis is to find out how czech brand consultants define the brand identity. In the master's thesis there is a comparison of the most frequently used elements in the theoretical models and brand bibles of foreign companies with approaches of czech consultants. Theoretical models and brand bibles have been analyzed by using conceptual content analysis. Qualitative research was used to find out approaches to the brand identity of czech consultants. Results of the qualitative research and the synthesis of the theoretical and practical part revealed that czech consultants get inspired from abroad, where some of them use models and some of them approach to defining brand identity instinctively. The master's thesis brings the primary insight into this field within the Czech Republic and can be used as a base for mapping the whole situation in the Czech Republic.

The aim of this study was to find a relation between the popularity of a Czech government and the state of the national economy. Popularity functions were established and econometrically tested for governments led by Prime ministers Zeman, Špidla, Topolánek and Nečas. It was discovered that the popularity indeed depends on the state of national economy; in case of left oriented governments the main factor is unemployment while in the case of right oriented governments the main factor is inflation. It was also proven, beside the main goal, that the Phillips curve theorem is valid in conditions of the Czech Republic. Besides the economic factors, political factors as corruption affairs and similar were proven to affect popularity of the government even more than the economic factors. Therefore it is essential to make sure that media is really independent from politicians, which in the czech reality is far from the truth.