Made available in DSpace on 2015-04-14T14:41:55Z (GMT). No. of bitstreams: 1 456857.pdf: 6282176 bytes, checksum: 8e1fe2667a1b6e8da5e0f7d2e4f3c4d6 (MD5) Previous issue date: 2014-03-25 / This dissertation discusses the work of art direction focusing on its contribution to the construction of the cinematographic character. It has as the corpus the presentation sequences of the characters L?gia, Kika and Wellington at the movie Mango yellow (Amarelo manga, Cl?udio Assis, 2003, Brazil). It treats the participation of the art direction in the process of transposing the character - written and described and its universe to the cinematographic image. It presents the art direction as the responsible for the conception of materiality needed to establish the visuality of the character and its environments. It also points to the importance of select and strategically relate the visual information contained in its work elements to provide indicative evidence that will help to reveal various aspects of the character. / A presente disserta??o aborda o trabalho da dire??o de arte enfocando sua contribui??o na constru??o do personagem cinematogr?fico. Tem como corpus as cenas de apresenta??o dos personagens L?gia, Kika e Wellington do filme Amarelo manga (Cl?udio Assis, 2003, Brasil). Trata da participa??o da dire??o de arte no processo de transposi??o do personagem, escrito e descrito, e de seu universo para a imagem cinematogr?fica. Apresenta a dire??o de arte como respons?vel pela concep??o da materialidade necess?ria para estabelecer a visualidade do personagem e de seu entorno. Assinala a import?ncia de selecionar e relacionar estrategicamente as informa??es visuais contidas em seus elementos de trabalho a fim de proporcionar ind?cios que contribuir?o para revelar v?rios aspectos do personagem.