Most newspapers today are struggling to survive in an increasingly fragmented and digital media environment. How have their owners or corporate parents shaped or adapted their business practices to in order to thrive? This question guides the overall approach to this study. The focus is on one newspaper, the Dallas Morning News. In particular, how has the News used corporate messages to respond to the changing media landscape? This study employs forms of rhetorical and discourse analysis to determine the effectiveness of the News' corporate messages during a 10-year period in order to answer this question. This study finds that the News used inconsistent and ineffective corporate communications throughout this tumultuous period.

Mexican immigration to the United States increased tremendously from 1900-1925 as factors such as the Mexican Revolution and the recruitment of Mexican laborers by American industry drew Mexicans north. A significant number of Mexicans settled in Dallas and in the face of Anglo discrimination and segregation in the workplace, public institutions, and housing, these immigrants forged a community in the city rooted in their Mexican identity and traditions. This research, based heavily on data from the 1900, 1910, and 1920 census enumerations for Dallas and on articles from Dallas Morning News, highlights the agency of the Mexican population - men and women - in Dallas in the first three decades of the twentieth century.

The purpose of the investigation was to determine if participant attitudes toward recreation program elements varied significantly according to racial origin of the individual. The subjects were adults involved in structured and unstructured recreation programs at six community recreation centers operated by the Dallas Recreation Department. The chi-square test was used to determine significance of the difference among participant attitudes. The results of the investigation revealed a statistically significant difference among the three racial groups with regard to their attitudes toward various program elements. Conclusions were that participants from these three racial groups appear to be more different than alike in their attitude toward recreation programming.

The purpose of this study was to determine how graduates of master's degree programs perceived the ethnic and cultural climate at Dallas Theological Seminary (DTS) during their enrollment there. The population (N=2,223) consisted of graduates of master's degree programs who attended Dallas Seminary from 1996-2005. The study utilized a non-experimental design methodology using a mailed survey questionnaire. A 37.2 % response rate was achieved. Most results were statistically significant at the .05 alpha level utilizing chi-square goodness-of-fit tests.

The problem of this study was the writing of a comprehensive history of speech and drama education in the Dallas Public Schools from 188^-1970. This necessitated the recording of the facts, events, and circumstances which have determined the condition and progress of speech and drama education in the Dallas Public Schools during this period of time.

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This qualitative study addresses how the Dallas Morning News and Al Día reporters and editors determine what type of news related to the Dallas Latino and Hispanic communities gets covered. It also looks into how and why each newspaper tackles the coverage of these communities. Through a systematic analysis of 8 in-depth interviews and a 6-month ethnography, the findings of this study suggest that Latino and Hispanic journalists in Dallas feel the Latino and Hispanic communities are regarded as the "other." This study suggests the newsroom's hegemony and its news production routines influence the way Latino and Hispanic communities are covered in Dallas, and the way Latino and Hispanic reporters and editors who primarily cover these communities are treated. Though the newsrooms have made an effort to diversity its staff, reporters and editors claim they still have a long way to go before the staff accurately represents the large Hispanic and Latino population in the city.

Mass transit investments continue to be utilized in many cities as means of dealing with various transportation issues. In Dallas Texas, light rail transit was developed with the hopes of encouraging compact and orderly growth. This research uses the DART system as a case study in examining transportation/land use relationships in Dallas. As such, this thesis reviews past research that examined transit systems impacts on urban areas, analyzes historical changes in land use pattern development around the existing twenty stations of the DART light rail starter system, and summarizes the progression of land use trends in the transit corridor as they relate to DART impacts. Results of this study suggest that DART's light rail system has been an effective tool used in achieving the transportation and land use goals for the region. Finally, recommendations are presented with respect to what can be expected for future light rail development in Dallas.

Advocates of urban light rail transit argue that positive developments around station area(s) should offset the costs of implementing a transit system by creating more livable communities and enhance surrounding residential property values. In some cases, decreased urban landscape aesthetics have been reported. The purpose of this study is to contribute to this debate via an analysis of the impact of the Dallas Area Rapid Transit system on residential property values in Dallas County. By examining the impact of distance on property values of two features of the DART system: the transit station and the rail line, and by holding a series of structural variables constant, a net change in value can be calculated using a multi-regression model.

Equitable access to healthy food is a multifaceted issue faced by many underserved populations. Intimate understanding of individual communities’ food practices allows for the creation of community-based interventions that elaborate upon specific needs and desires. Through collaborative research and action, this study aims to become better informed of the current eating habits of community members participating in The Happy Kitchen program at Wesley Rankin Community Center in West Dallas, how those habits have changed over time, and the factors that contribute to access and utilization of a healthy diet. This research seeks to develop a dialectical relationship between the participants and GROW North Texas to design relevant cooking classes and interventions in West Dallas; thereby increasing access to and consumption of nutritious food.