The management and implementation of unique resources contribute to the creation of a sustainable competitive advantage that has a positive impact on the owner of the resource’s profits. Customer relationship management becomes very important because customers with their own personal devices and options such as cloud computing, social media and mobility have converged into a renewed driving force expecting organisations to remember their experiences. These experiences should not been stored in separate channels or silos. With a customer resource management system organisations could have the opportunity to get better insights of customers and derive better business value. Customer data should be managed by organisations just like any other corporate asset. Because of the importance of customer data and the critical advantage it creates, organisations see an effective customer data management strategy as an important cornerstone of a customer relationship management strategy. A system should have the ability to provide accurate, timely, and reliable data and information that can tailor customer capabilities that could influence an organisation’s performance. Big data is an extension of customer relationship management and big data customer relationship management initiatives will require integration and analysis of both structured and unstructured data to identify the most relevant insights of a customer and determine the most appropriate customer action. Knowledge management should be applied to solve business problems to support current work styles and make better use of social software. The biggest reason for organisations to address knowledge management is the impact of fast retrieval of the right information to ensure customer satisfaction. The role of information technology is to enable information management and transform the organisation to business excellence. Information technology is a powerful tool for defining, organising, and building knowledge assets within an organisation. Information technology is developing fast and organisations can apply technology to enhance their competence which showed a positive correlation in a customer focused approach. Together with customer resource management, market resource management could be used to support more customer centric strategies with fewer resources. Management of customer resources using information technology could develop significant customer relationships and improve an organisation’s competitive advantage in the market. Exploratory research found that in selected South African business schools the use of a customer resource management system to analyse the growing volume and variety of customer information can create better customer insights. The customer resource management system supports marketing efforts and can create new business by gaining new customers. / MBA, North-West University, Potchefstroom Campus, 2015

The management and implementation of unique resources contribute to the creation of a sustainable competitive advantage that has a positive impact on the owner of the resource’s profits. Customer relationship management becomes very important because customers with their own personal devices and options such as cloud computing, social media and mobility have converged into a renewed driving force expecting organisations to remember their experiences. These experiences should not been stored in separate channels or silos. With a customer resource management system organisations could have the opportunity to get better insights of customers and derive better business value. Customer data should be managed by organisations just like any other corporate asset. Because of the importance of customer data and the critical advantage it creates, organisations see an effective customer data management strategy as an important cornerstone of a customer relationship management strategy. A system should have the ability to provide accurate, timely, and reliable data and information that can tailor customer capabilities that could influence an organisation’s performance. Big data is an extension of customer relationship management and big data customer relationship management initiatives will require integration and analysis of both structured and unstructured data to identify the most relevant insights of a customer and determine the most appropriate customer action. Knowledge management should be applied to solve business problems to support current work styles and make better use of social software. The biggest reason for organisations to address knowledge management is the impact of fast retrieval of the right information to ensure customer satisfaction. The role of information technology is to enable information management and transform the organisation to business excellence. Information technology is a powerful tool for defining, organising, and building knowledge assets within an organisation. Information technology is developing fast and organisations can apply technology to enhance their competence which showed a positive correlation in a customer focused approach. Together with customer resource management, market resource management could be used to support more customer centric strategies with fewer resources. Management of customer resources using information technology could develop significant customer relationships and improve an organisation’s competitive advantage in the market. Exploratory research found that in selected South African business schools the use of a customer resource management system to analyse the growing volume and variety of customer information can create better customer insights. The customer resource management system supports marketing efforts and can create new business by gaining new customers. / MBA, North-West University, Potchefstroom Campus, 2015

With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data." This type of data can exist in structured or unstructuredformats and can be stored in various repositories, such as databases, log files, and backups.The reasons behind data being classified as "dark" can vary, encompassing factors such as limited awareness, insufficient resources or tools for data analysis, or a perception ofirrelevance to current business operations. This research employs a qualitative research methodology incorporating audio/videorecordings and personal interviews to gather data, aiming to gain insights into individuals'understanding of the risks associated with dark data and their behaviors concerning thesharing of personal information online. Through the thematic analysis of the collected data,patterns and trends in individuals' risk perceptions regarding dark data become evident. The findings of this study illuminate the multiple dimensions of individuals' risk perceptions andt heir influence on attitudes towards sharing personal information in online contexts. Theseinsights provide valuable understanding of the factors that shape individuals' decisionsconcerning data privacy and security in the digital era. By contributing to the existing body ofknowledge, this research offers a deeper comprehension of the interplay between dark datarisks, individuals' perceptions, and their behaviors pertaining to online information sharing.The implications of this study can inform the development of strategies and interventionsaimed at fostering informed decision-making and ensuring personal safety in an increasinglydata-centric world