This work serves as a way of communicating the dark side of fashion to provoke change. Consumers is placed in the loop that consists of consumerism, fast fashion and advertising, and this work will try to expose that loop. This work aims to critique how fashion is consumed and sold through printing images from the dark side of fashion in combination with texts from advertisements to open up a conversation. The method to do this is by digital printing and transfer printing images from the dark side of the fashion industry on sustainable materials, combining the images with advertising texts. Through this the viewer is invited into conversation about the problems with subtle provocation by making the viewer emotionally involved.