El presente estudio buscó analizar el papel que cumple la vestimenta respecto a la culpabilización de la víctima de acoso sexual callejero y su relación con el sexismo ambivalente y el conservadurismo. En esa línea, se planteó que se encontrarían relaciones positivas entre la variable de culpabilización a la víctima de acoso sexual callejero con (1) la variable de sexismo ambivalente; con (2) la variable de Autoritarismo de Ala Derecha (RWA); y con (3) la variable de Orientación a la Dominancia Social (SDO). La muestra para el presente estudio fue de 197 estudiantes universitarios hombres y mujeres de Lima Metropolitana y La Libertad. Su edad comprendió entre los 18 y 35 años. Se encontró que las variables de ideología política y sexismo se correlacionan significativamente con la variable de culpabilización, lo cual nos permitió hacer análisis de regresiones múltiples. A partir de esto se encontró que el sexismo hostil, el sexismo benevolente, RWA (agresión autoritaria), SDO (dominancia grupal), y el Activismo Feminista presentaron un impacto directo en la Culpabilización a la víctima de acoso sexual callejero. Mientras que la RWA en su dimensión de Sumisión Autoritaria impacta de manera inversa. / The present study aimed to analyze the role of clothing in victim-blame of street sexual harassment and its relationship with ambivalent sexism and conservatism. In this context, it was hypothesized that there would be positive relationships between the variable of victim-blame of street sexual harassment and (1) the variable of ambivalent sexism, (2) the variable of Right-Wing Authoritarianism (RWA), and (3) the variable of Social Dominance Orientation (SDO). The sample for this study consisted of 197 male and female university students from Metropolitan Lima and La Libertad, aged between 18 and 35 years. First, scales measuring sexism and conservative political ideology were assessed. Subsequently, a hypothetical case of street harassment involving a woman wearing stereotypically provocative clothing was presented, followed by the evaluation of victimblaming instruments. It was found that the variables of political ideology and sexism were significantly correlated with the victim-blaming variable, allowing for multiple regression analyses. Based on this, it was found that hostile sexism, benevolent sexism, RWA (authoritarian aggression), SDO (group dominance), and Feminist Activism had a direct impact on victim-blame of street sexual harassment. Meanwhile, RWA in its dimension of Authoritarian Submission had an inverse impact.

After the Catalan conflict in 2017, the number of female politicians and sympathizers in VOX increased notoriously(Bernardez-Rodal et al., 2020). Moreover, the growing participation and engagement of female audiences suggests that the use of several techniques to attract women (Pilkington, 2017; Mattheis, 2018; Askanius, 2021a) or the use of topics that evoque shared feelings (Dietze & Roth, 2020) could also be unfolding at a great speed in Spain. Thus, wanting to spand knowledge on the mentioned phenomenon, this thesis focuses on the Spanish context and explores how three VOX female politicians benefit from Alternative Influence Networks or AIN (Lewis, 2018) in Instagram and use influencer practices to spread far-righ ideas and sell anti-feminist or gender equality narratives.  For veracity and objectivity this research considered every post in the feed of these representatives for the sampling,obtaining a total of 290 relevant posts which were later analysed following a case study methodology. Theories of mediatization and media power, social media, online Interactivity and AIN, gender politics, and post-feminism and anti-feminism, served to understand the content of the analysed posts and classify them into 5 main topics (1. Anti-Feminism;2. Maternity; 3. Gender Politics and Gender Issues; 4. Targeting Women: Fear for the Spanish Race; 5. Christian values: pro-life and heteronormative love) that were repeatedly manifested in various ways. Main findings include how VOX female politicians benefit from social media to target women and sell far-right ideas through influencer practices and other tactics that are similarly used by other far-right actors. From this we could conclude that the role of female representators in VOX is of great importance to attract female audience by posting sensitive content or aiming at empathy through identification as well as to soften the image of the far-right through fear-based techniques or turning to biology.