Thesis (M.A.)--Brigham Young University, Dept. of Speech & Dramatic Arts.

Thesis (M.A.)--Brigham Young University, Dept. of Speech & Dramatic Arts. / Electronic thesis. Also available in print ed.

Thesis (M.A.)--B.Y.U. Dept. of Communications.

Thesis (M.R.E.)-- Brigham Young University. Dept. of Graduate Studies in the College of Religious Instruction.

The Church of Jesus Christ of Latter-day Saints during the years 1852-1877, introduced to its membership a form of rhetoric (writing system) called the deseret alphabet (phonetic alphabet). This experiment was intended to alleviate the problem of non-communication which was created by the great influx of foreign speaking Saints into the great Salt Lake Valley. The alphabet was developed and encouraged by the Prophet Brigham Young and a few followers. Much to their dismay the members of the Church did not have the same vision of its workability as did its promoters. This new alphabet appears not to have met the needs of the people nor did it interest them. Its use and development was hindered by temple building, farming, settling, new doctrine, and possibly little faith in following their prophet, president, and leader. The Deseret Alphabet died with Brigham Young in 1877. Yet, it appears to have been a noble experiment towards a spelling reform. Perhaps it would have worked under different situations and different environment.

Thesis (M.A.)--Brigham Young University. Dept. of English, 2005. / Includes bibliographical references (p. 78-83).

Thesis (M.S.)--Brigham Young University. Dept. of History. / Includes bibliographical references (leaves 138-140).

Thesis (M.S.)--Brigham Young University. Dept. of History. / Electronic thesis. Includes bibliographical references (leaves 138-140). Also available in print ed.

This report describes the design and development processes used in creating a customer service training program for Deseret Mutual Benefit Administrators (DMBA) by three Instructional Psychology and Technology graduate students from Brigham Young University (the BYU design team). This paper reviews both the product and the process of developing the product. It also contains a formative evaluation of the product and provides a summative evaluation plan to be utilized by DMBA trainers once the product is fully implemented. The strengths and weaknesses of the training program are critiqued and recommendations for improvement are made. Finally, BYU design team members describe their unique contributions throughout this project and individually critique the process and experience.

This thesis is a study of the rhetoric of newspaper rivalry, particularly under the pressures of image restoration and transformation. I use methods of critical discourse analysis to look at newspaper articles in Utah's two dominant newspapers, the Salt Lake Tribune and the Deseret Morning News. I compare a sample of news articles from each paper in 2002 to a sample in 2003, when the Tribune was working to restore its image after a scandal involving two of its reporters, and the News was working to transform its image as it transitioned from an afternoon newspaper to a morning newspaper. Using rhetorical categories previously developed, as well as categories I developed myself, I counted the appearances of different types of rivalry rhetoric in the news articles from each year. I found that while certain categories of rhetoric fell from 2002 to 2003, other categories increased drastically. In general, the categories in the 2003 sample were much more polarized than in the 2002 sample. The most striking differences were in the categories of accusation, defense, and gloating. The News' use of accusatory rhetoric and the Tribune's use of defensive rhetoric increased considerably from 2002 to 2003. The News' use of gloating rhetoric increased largely from 2002 to 2003, whereas the Tribune's decreased significantly during the same time period. Much of these changes are attributed to the pressures of image restoration and transformation.