Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-03-10T23:09:18Z No. of bitstreams: 1 IvanaDosSantosDeLimaESouza_DISSERT.pdf: 155054076 bytes, checksum: f793cc695719a110f862375615021f04 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-03-18T21:41:19Z (GMT) No. of bitstreams: 1 IvanaDosSantosDeLimaESouza_DISSERT.pdf: 155054076 bytes, checksum: f793cc695719a110f862375615021f04 (MD5) / Made available in DSpace on 2016-03-18T21:41:19Z (GMT). No. of bitstreams: 1 IvanaDosSantosDeLimaESouza_DISSERT.pdf: 155054076 bytes, checksum: f793cc695719a110f862375615021f04 (MD5) Previous issue date: 2014-08-25 / Esta pesquisa tem como objetivo sistematizar uma proposta preliminar para o desenvolvimento de um aplicativo mobile tablet, com o intuito de auxiliar na aplica??o da t?cnica de Diferencial Sem?ntico ? DS, sob a abordagem do Design Participativo. A t?cnica de Diferencial Sem?ntico, idealizada por Osgood et al. (1957), vem sendo utilizada para medir a percep??o afetiva de indiv?duos a objetos e conceitos por meio de escalas compostas por adjetivos bipolares, a partir dos modelos te?ricos em que a t?cnica est? apoiada. Durante a aplica??o da t?cnica com os usu?rios em potencial, o pesquisador precisa administrar contextos diversos, simultaneamente, com uso de equipamentos, quando autorizado, e observar e registrar relatos espont?neos do usu?rio/respondente. Observa-se que h? uma sobrecarga cognitiva durante esse evento. Dessa maneira, utiliza-se um ?nico aplicativo cuja interface ? elaborada com a finalidade de melhorar o grau de satisfa??o dos usu?rios da t?cnica de DS, isto ?, os pesquisadores e colaboradores respondentes. A presente pesquisa, objetivando entender os processos inerentes ? tarefa de aplica??o da t?cnica de Diferencial Sem?ntico, seguiu as seguintes etapas: a) a capacita??o de usu?rios; b) question?rio de background; c) entrevista com Grupo de Foco; d) desenvolvimento de prot?tipos; e e) Avalia??o Cooperativa. Foram observadas e registradas as rea??es e impress?es dos usu?rios a partir da experi?ncia com a t?cnica de DS. Com base nessas observa??es, a hip?tese da pesquisa confirmou-se em rela??o ? viabilidade de utiliza??o de um aplicativo para mobile tablet, como mediador na aplica??o da t?cnica de Diferencial Sem?ntico, ? medida que convergem as etapas para um s? dispositivo, melhora a execu??o da tarefa entre o usu?rio/pesquisador e o usu?rio/respondente, promovendo a satisfa??o dos envolvidos. / This research aims to systematize a proposal of developing a mobile tablet application in order to help implementing the Semantic Differential technique ? SD, under the approach of Participatory Design. In 1975, Osgood et al. created the Semantic Differential technique. Since then, many experiments use it to measure the affective perception of individuals concerning objects and concepts by means of compounded scales of bipolar adjectives, based on the theoretical models that support the technique: the conductible, spatial and metric models. During the application of the technique with potential users, the researcher must simultaneously manage several contexts, that is, audio recorder, when authorized, and observe and record spontaneous reports of the respondent. It is noticeable that often occurs a cognitive overload during this event. Thus, the use of a single application whose interface is assigned to its users and respondents could assist researchers in applying the SD technique. This research aimed to understand the processes inherent to the task of implementing the Semantic Differential technique and obeyed the following steps: a) training of users, b) background questionnaire c) interview with Focus Group, and d) cooperative evaluation. Besides these procedures, one can also observe the degrees of facilitation or difficulty concerning the use of the conventional model, which is the development and application of scales with the aid of printed material, pencil, pens, clipboards, and recorder software for editing the document and data analysis. This paper comprises reactions and impressions from the experiences of users of SD technique. Considering the data recollected from the user?s observation, the hypothesis of the experiment proved to be right. It means that the development of the application for mobile tablet employing the technique of Semantic Differential is viable, since it assembles all the steps in one only tool, increases the accomplishment of the task between user/researcher and user/respondent resulting in their mutual satisfaction.