Historically, cultural pressures to be thin and their effects on women (e.g., body dissatisfaction, disordered eating) have received considerable attention from researchers and clinicians. However, acknowledgement of cultural pressures on men to be muscular and lean is much more recent, as are men's increasing rates of body dissatisfaction and body-changing behaviors (i.e., drive for muscularity, nutritional supplement/steroid use, excessive weightlifting). The increasing presence of idealized lean, muscular men in the media may be one of the influences on men's increasing body dissatisfaction, although studies examining the relationship between viewing these idealized portrayals and men's drive for muscularity/body satisfaction have yielded mixed results. Additionally, individual difference factors that may influence this relationship need further investigation. The purpose of this study was to address these two areas of research. It was hypothesized that men exposed to idealized television portrayals of lean, muscular men would report higher muscle/body fat dissatisfaction and drive for muscularity attitudes scores compared to men exposed to television portrayals of average-looking men. Additionally, it was predicted that men who report higher perfectionism, neuroticism, and drive for muscularity, and who more strongly endorse traditional attitudes about the male role, would report higher drive for muscularity and muscle/body fat dissatisfaction at post-test compared to men who report lower perfectionism, neuroticism, and drive for muscularity, and who are less concerned with traditional male role norms. Two-hundred-thirty-five undergraduate men at The University of Texas at Austin participated in the online study. During Phase 1, participants completed questionnaires assessing drive for muscularity, muscle/body fat dissatisfaction, perfectionism, neuroticism, and attitudes about the male role. One week later, they were randomly assigned to either the muscular-image or average-image group to complete Phase 2. After viewing television commercials corresponding with their experimental groups, participants again completed all pre-test measures. Results suggested that men in the average-image group (rather than the muscular-image group) with high drive for muscularity experienced greater body fat dissatisfaction than men with low drive for muscularity. Interesting findings regarding the relationships among perfectionism, neuroticism and drive for muscularity/body dissatisfaction also emerged. Implications of the study, strengths, limitations and suggestions for future research are discussed. / text

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Historically disordered eating research has been gendered with models focusing on women’s pursuit of a thin ideal, as well as men’s attempts to obtain a muscular ideal. The motivations to achieve these ideals are called the drive for thinness (DT) and drive for muscularity (DM). More recently, a cultural shift has been noted in that ideal bodies are converging across sexes to a lean ideal, with the associated motivation being labeled the drive for leanness (DL). As DL is a nascent construct, little is known about its relationships with DT and DM, or if it predicts or is predicted by the same variables that are associated with DT and DM. This study aimed to expand what is known about DL in four ways: 1) ascertain the uniqueness of DL from DT and DM; 2) explore whether DL is sex neutral; 3) investigate the extent to which DL is more or less adaptive than DT and/or DM in terms of health-related outcomes; and 4) explore associations between DL and established predictors from sociocultural models of disordered eating. Analyses evidenced support for DL’s distinctiveness from DT and DM, partial support for DL’s sex neutrality, partial support discerned via relationships with health-related outcomes for DL’s adaptive nature in comparison to DT or DM, and support for DL’s relationships with sociocultural predictors being similar to that seen between these predictors with DT and DM. This study adds to the literature by broadening what is known about DL’s uniqueness, sex neutrality, adaptive nature, and sociocultural fit in relation to the other drives within a theory based framework, providing a potential basis for future DL model building and research in general.

Over the past decade, the study of male body image has increased considerably and substantial levels of body discontent among males have been reported. Accompanying this dissatisfaction is a rise in the documentation of the Drive for Muscularity (DFM), or the desire for increased lean muscle mass, in men. The current study had three objectives. The first was to identify theoretical variables associated with the DFM. The second was to examine body image evaluation and investment in relation to the DFM. The third was to explore the DFM and psychological well-being. Two-hundred fourteen men completed the study and multiple regressions were carried out to examine the various relations. Awareness and internalization of the male body ideal and universalistic social comparison accounted for 35% of the variance in the DFM. Body image investment, but not evaluation, accounted for 26% of the variance in the DFM. Regarding psychological well-being, the DFM accounted for an additional 23% of the variance in muscle pathology after controlling for levels of depression and self-esteem. Other notable findings included mens self-reported intentions to use potentially unhealthy body change strategies to increase size and musculature in the future, and statistically significant associations between the DFM and self-esteem, social physique anxiety, and general worry. These results contribute to the growing literature on male body image and the implications for clinical practice with men presenting with body dissatisfaction are discussed.

This study examined relationships among self-esteem, media internalization, sexual orientation, and ethnicity in predicting drive for muscularity in a diverse group of men (N = 217) who work out in gyms. Investigations examined media internalization and sexual orientation as moderators of the relationship between self-esteem and drive for muscularity. Additional analyses examined media internalization as a moderator of the relationships between a) sexual orientation and drive for muscularity and b) ethnicity and drive for muscularity. Standardized questionnaires were utilized to assess drive for muscularity, media internalization, self-esteem, sexual orientation, and ethnicity. While lower self-esteem predicted greater drive for muscularity, neither media internalization nor sexual orientation were significant moderators of this relationship. However, media internalization mediated the relationships between sexual orientation and drive for muscularity and between ethnicity and drive for muscularity. Findings suggest that the internalization of ideal muscularized images explain demographic differences in the drive to be more muscular.

Over the past decade, the study of male body image has increased considerably and substantial levels of body discontent among males have been reported. Accompanying this dissatisfaction is a rise in the documentation of the Drive for Muscularity (DFM), or the desire for increased lean muscle mass, in men. The current study had three objectives. The first was to identify theoretical variables associated with the DFM. The second was to examine body image evaluation and investment in relation to the DFM. The third was to explore the DFM and psychological well-being. Two-hundred fourteen men completed the study and multiple regressions were carried out to examine the various relations. Awareness and internalization of the male body ideal and universalistic social comparison accounted for 35% of the variance in the DFM. Body image investment, but not evaluation, accounted for 26% of the variance in the DFM. Regarding psychological well-being, the DFM accounted for an additional 23% of the variance in muscle pathology after controlling for levels of depression and self-esteem. Other notable findings included mens self-reported intentions to use potentially unhealthy body change strategies to increase size and musculature in the future, and statistically significant associations between the DFM and self-esteem, social physique anxiety, and general worry. These results contribute to the growing literature on male body image and the implications for clinical practice with men presenting with body dissatisfaction are discussed.

The display of the male body has recently become a common phenomenon in Western culture. The objectification of men is a new theoretical concept that originates from the more familiar concept of the perceived objectification, observation and evaluation of the female body (Fredrickson & Roberts, 1997). McKinley (as cited in Soban, 2006) terms this concept Objectified Body Consciousness (OBC). Past studies confirm that the concept of OBC may also be successfully applied to males (Grieve & Helmick, 2008; Tiggemann & Kuring, 2004), especially in relation to current cultural expectations for the male body (Grieve & Helmick, 2008; Soban, 2006). At an extreme level internalisation of the mesomorphic body shape as body ideal may lead to a Drive for Muscularity (DM; Grieve, 2007). Grieve and Helmick (2008) indicate that males who score high on objectification measures show higher incidences of DM. According to the socio–environmental theories of Grieve (2007) and McCabe and Ricciardelli (2004) males experience significant social pressures to achieve the muscular ideal. There is a scarcity of literature concerning body–image concerns and the muscular ideal within the South African male undergraduate population. This research was therefore exploratory in nature and aimed to determine whether undergraduate men with high levels of OBC differ significantly in DM from undergraduate men with low levels of OBC. In addition, the study investigated the existence of a correlation between OBC and DM and whether undergraduate men differ in DM in accordance with exposure to certain socio–environmental factors. The quantitative study employed a survey design (Mouton, 2001) and used the Objectified Body Consciousness Scale (OBCS; McKinley & Hyde, 1996) and the Drive for Muscularity Scale (DMS; McCreary & Sasse, 2000). A convenience sample of 278 undergraduate males (mean age = 19 years) was selected based on availability and readiness to partake in the study (Field, 2005). Participants were all males aged between 18 and 20 and residing on the North–West University Potchefstroom Campus. Results indicate that undergraduate men with either elevated or low levels of OBC do not differ in terms of their DM. No correlation exists between OBC and DM. A group of undergraduate men who read fitness and health–related magazines, participate in sport, exercise regularly and have used steroids and supplements in the past year was identified. This group presented with high incidences of Muscle Development Behaviour suggesting that they may be at risk of internalising an attitude of increasing muscularity that may result in DM. / Thesis (M.A. (Clinical Psychology))--North-West University, Potchefstroom Campus, 2011.

The display of the male body has recently become a common phenomenon in Western culture. The objectification of men is a new theoretical concept that originates from the more familiar concept of the perceived objectification, observation and evaluation of the female body (Fredrickson & Roberts, 1997). McKinley (as cited in Soban, 2006) terms this concept Objectified Body Consciousness (OBC). Past studies confirm that the concept of OBC may also be successfully applied to males (Grieve & Helmick, 2008; Tiggemann & Kuring, 2004), especially in relation to current cultural expectations for the male body (Grieve & Helmick, 2008; Soban, 2006). At an extreme level internalisation of the mesomorphic body shape as body ideal may lead to a Drive for Muscularity (DM; Grieve, 2007). Grieve and Helmick (2008) indicate that males who score high on objectification measures show higher incidences of DM. According to the socio–environmental theories of Grieve (2007) and McCabe and Ricciardelli (2004) males experience significant social pressures to achieve the muscular ideal. There is a scarcity of literature concerning body–image concerns and the muscular ideal within the South African male undergraduate population. This research was therefore exploratory in nature and aimed to determine whether undergraduate men with high levels of OBC differ significantly in DM from undergraduate men with low levels of OBC. In addition, the study investigated the existence of a correlation between OBC and DM and whether undergraduate men differ in DM in accordance with exposure to certain socio–environmental factors. The quantitative study employed a survey design (Mouton, 2001) and used the Objectified Body Consciousness Scale (OBCS; McKinley & Hyde, 1996) and the Drive for Muscularity Scale (DMS; McCreary & Sasse, 2000). A convenience sample of 278 undergraduate males (mean age = 19 years) was selected based on availability and readiness to partake in the study (Field, 2005). Participants were all males aged between 18 and 20 and residing on the North–West University Potchefstroom Campus. Results indicate that undergraduate men with either elevated or low levels of OBC do not differ in terms of their DM. No correlation exists between OBC and DM. A group of undergraduate men who read fitness and health–related magazines, participate in sport, exercise regularly and have used steroids and supplements in the past year was identified. This group presented with high incidences of Muscle Development Behaviour suggesting that they may be at risk of internalising an attitude of increasing muscularity that may result in DM. / Thesis (M.A. (Clinical Psychology))--North-West University, Potchefstroom Campus, 2011.

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