Yes / In order to grow the food the world needs, there is a pressing need to gain a more detailed understanding of how innovative solutions can be incorporated into the agricultural supply chains, particularly within production, for environmentally, economically, ethically and socially viable food production. Despite a number of innovative solutions available, many challenges in agricultural supply are still prevalent, with researchers to date largely focusing on these challenges in isolation, as opposed to exploring the relationships held between these challenges. Thus, supported by Circular Economy, Agriculture, Industry 4.0 literature and expert opinions, agricultural supply chain challenges are modelled and analysed using ISM methodology to help uncover 12 agricultural challenges which ultimately impede goods moving within the supply chain. Findings discovered that the Unproductive Workers and Pesticide Hazards are the key drivers of agricultural challenges. The ISM Hierarchical model elucidates research propositions and a parsimonious model for future research.