This study examines how news issues help frame telenovela plots and compares how the print media and telenovelas frame several key social and political issues. Secondary systematic sampling of the Brazilian leading daily newspaper O Jornal do Brasil and newsmagazine Veja/Veja-Rio from January 2007 to April 2008 generated 313 news stories along with 292 photos for analysis. A five-composite week sample of TV Globo’s 8 p.m. hit telenovela Duas Caras resulted in 31 episodes — including its premiere and finale — or a total of 1,051 scenes to explore. Applying framing theory (Reese, 2003) through a reciprocal and dynamic comparative narrative analysis (Berger, 2005; Berger, 1997) to this body of materials suggests the telenovela, compared to news, is a more progressive storyteller with regard to race, class and gender news issues. Salient latent news frames The Government is the family and Brazilian democracy is more social than racial emerge from this study’s news portion. These are compared with the emergent salient latent novela frames Family first, family forever and It’s not the position that rules, but the influence. For the first time in TV Globo’s history, an Afro-Brazilian is an 8 p.m. telenovela hero. In addition, Duas Caras highlights his successful municipal election campaign, right around the time municipal election campaigns in Brazil were gearing up and while U.S. citizens were considering then electing their first Afro- American president. Duas Caras also sanitizes favelas, or Brazilians shantytowns, contrasting the fictive locale of Portelinha against marginalized portrayals of favelas and their residents in the news. In a diversifying media environment where lines between fact and fiction are increasingly less apparent, Brazilian (alternative) news studies, such as social marketing themes in telenovelas, are critical measures of the state of media opening in Brazil (Porto, 2007). They also reveal from which source(s) Brazilians receive their news information, raising the question, Do telenovelas help frame news issues? / text

Made available in DSpace on 2016-10-13T14:10:31Z (GMT). No. of bitstreams: 1 Comunicacao_e_consumo_da_marca_global.pdf: 5484421 bytes, checksum: db4bb31e3ac74a285097e8d0ae28aef7 (MD5) Previous issue date: 2010-03-19 / Contemporary society, which has been called consumer society, characterized by constant and permanent changes, accelerated by advances in technology. Relations Communication / reception / consumption / identities, a feature of this season, are manifested in society as a whole. It is in this context that this research falls, with the corpus telenovelas Two Face, broadcast on TV Globo (Brazil), and The Other, broadcast by TVI (Portugal), both aired in prime time. Intraficção television advertising (product placement commercial) and mode (consumer) receiver that can be inferred from soap operas will be evaluated and compared in the field, subject to receipt of different socioeconomic levels. We believe that the material and symbolic aspects of goods are intrinsically linked: every product has a meaning assigned to it socially and a concrete face - stant the object itself has no value until it is used socially. This research will seek to understand the process of construction of meaning present in soap operas from the combination material / symbolic / A sociedade contemporânea, que tem sido denominada sociedade de consumo, caracteriza-se pelas constantes e permanentes mudanças, aceleradas pelo avanço da tecnologia. As relações comunicação/ recepção/ consumo/ identidades, uma das características dessa época, estão manifestadas na sociedade como um todo. É neste âmbito que esta pesquisa se insere, tendo como corpus as telenovelas Duas Caras, transmitida pela Rede Globo (Brasil), e A Outra, transmitida pela TVI (Portugal), ambas veiculadas no horário nobre. A publicidade intraficção televisiva (merchandising comercial) e a modalidade de (consumidor) receptor que se pode inferir destas telenovelas serão avaliadas e confrontadas, no campo, com sujeitos da recepção de diferentes níveis socioeconômicos. Consideramos que os aspectos materiais e simbólicos dos bens estão intrinsecamente interligados: todo produto possui um significado que lhe é atribuído socialmente e uma face concreta - o objeto per se stante não possui valor enquanto não for socialmente utilizado. Essa pesquisa procurará compreender o processo de construção de sentidos presentes nas telenovelas a partir da conjunção bens materiais/ simbólicos

Made available in DSpace on 2016-04-26T14:57:18Z (GMT). No. of bitstreams: 1 Vera Lucia Rolim Salles.pdf: 1101089 bytes, checksum: 8b2b47b2428bd792589fa5ea46dc2176 (MD5) Previous issue date: 2008-10-10 / This thesis deals with the role television plays in the process of socialization young people, focusing the relation between youths and imaginary of peace and the messages transmitted in the soap operas and TV news. This study we carried through individual interviews complemented with the technique of informal quarrel with focal groups to inquire a number of 15 to 24 year-old young people (living of the Village Embratel, a neighborhood of the city of São Luís, capital of the state of Maranhão), about the soap opera Duas Caras and TV news Jornal Nacional . The results of this study show that, these young, even so already bring their own idea of peace, and recognize it in both the soap opera and the TV news; they disclose that the speech of the violence is the one that predominates in these televising sorts. On one hand, this thesis adverts the creators of TV programs to the fundamental role young people have in construction of social imaginary TV programs have in the construction of the social imaginary, particularly in the contemporary societies. This could constitute one of the criteria for the election of the messages to be transmitted for the television, particularly, the soap operas and TV news. On the other hand, it points the absence of research in the area of Social Sciences that approach this theme / Esta tese trata do papel da televisão aberta no processo de socialização dos jovens em geral, enfocando a relação das juventudes e imaginário de paz e as mensagens transmitidas nas telenovelas e telejornais. Neste estudo, foram analisados os depoimentos de jovens com idade entre 15 e 24 anos moradores da Vila Embratel, um bairro da cidade de São Luís, capital do estado do Maranhão. Foram realizadas entrevistas individuais complementadas com a técnica de discussão informal com grupos focais com o objetivo de averiguar como se dava à produção de sentido no processo de recepção da telenovela Duas Caras e do Jornal Nacional , veiculados pela TV Globo Os resultados desse estudo mostram que, esses jovens, embora já tragam consigo a idéia de paz e a reconheçam, tanto na telenovela, quanto no telejornal, revelam que o discurso da violência é o que predomina nesses gêneros televisivos. Esta tese chama a atenção, de um lado, dos responsáveis pelos programas televisivos sobre o papel fundamental das juventudes na construção do imaginário social, principalmente nas sociedades contemporâneas. Este poderia constituir um dos critérios para a seleção das mensagens a serem transmitidas pela televisão aberta, particularmente, as telenovelas e os telejornais. De outro lado, aponta a ausência de pesquisas na área de Ciências Sociais que abordam essas temáticas