This study identified a gap in the adoption of electronic (e)-commerce in Saudi Arabia in particular and developing countries in general and hopefully, provides some useful insight regarding e-commerce in Saudi Arabia. This study is limited to a small nation or group which makes generalization not essential (Bryman 2008,p.391). But at the same time, it provides a good base for further work that can be based on the findings of this study. Businesses across the world are launching e-commerce to increase sales by reducing costs, and extending their activities to serve their clients anywhere in the world. The literature, however, shows that in many developing countries e-commerce projects have failed due to a lack of consumers' readiness to adopt it whereas consumers in the developed countries have already incorporated e-commerce into their daily lives. In order for e-commerce to be successful in developing countries, consumers need to accept and adopt this service. This gap is addressed by this study so that developing countries come to benefit from e-commerce and avoid possible failures. The study presents the key factors (enablers and barriers) that affect consumers' adoption of e-commerce. It aims to understand consumers' perspectives, move theoretically to obtain suppliers' comments on consumers' viewpoints, gather any new aspects mentioned by them and finally to combine the two perspectives together to arrive at the final findings. The researcher investigated a number of research methodologies to find the one appropriate for this study. As a result, a qualitative research approach was adopted, which was used to understand and explain the phenomenon under investigation. Grounded theory methodology (GT) was used since it uses theoretical sampling that helped to achieve the study's goals by moving theoretically from the first empirical study to the second. The study used various techniques to collect evidence such as semi-structure interviews, observations and official documents. The two empirical studies of this research offered a good understanding and further insights into e-commerce adoption among consumers. It reveals a roadmap for suppliers and governments that enable them to adopt e-commerce among consumers in developing countries. The findings of this study are divided into the following dimensions: cultural, telecommunication infrastructure, technical, suppliers' responsibilities, financial, awareness, legal, delivery, tangible and intangible end-user characteristics, security, geographical and government's responsibilities dimensions. Government's responsibilities have been found to be the core category that affects most of the factors that are germane to this study. These factors can help decision makers understand the issues that are involved and effectively address them. The final paradigm model presented in chapter 8 illustrates the phenomenon, its causes, conditions, specifications and the required strategies that help to increase e-commerce adoption among consumers.

Grounding on institutional theory in organizational studies and e-commerce adoption literatures, this dissertation discusses the impact and effect of institutional environment on B2B e-commerce adoption. The institutional environment in question includes industrial, governmental, legal and national cultural factors. The study has been conducted in two phases. Phase I was in 2001-2003, as the infant stage of B2B e-commerce adoption. Phase II was in 2006-2007, reflecting the latest status of B2B e-commerce adoption. In both phases, the study collected and analyzed both secondary data at country-level and primary survey data at firm-level. The research methodology is a mixed approach of multi-time point, multilevel, multi-data source, multi-method, and comparative study. The cross-validated results of the study suggest that 1) the industrial pressure and/or encouragement is always the most powerful external facilitator for B2B e-commerce adoption; 2) at the beginning stage of e-commerce, the supportive government policy was a prime force to encourage private sector to adopt e-commerce; 3) as e-commerce becomes more prevalent and routine in business, e-commerce adoption becomes more business-driven, governmental policy loses its effect, and the legal environment becomes an important factor. The study is one of the first cross-country studies on the institutional environment in MIS research and fills the knowledge gap of understanding the external environment of e-commerce, especially from the temporal perspective. The research also offers empirical evidence to industrial practitioner and public policy-makers to develop e-commerce strategies.

It is widely acknowledged that electronic commerce presents a significant opportunity for Small- Medium-sized Enterprises (SMEs) to compete alongside larger enterprises. For SMEs in the developing world in particular, the opportunities afforded by electronic commerce for competing in a global marketplace, are also attractive. However, it has also been observed that electronic commerce poses a considerable challenge for SMEs, particularly with regard to the decisions that must be made about which of the available electronic commerce applications to adopt and to integrate into existing business operations. A number of studies have been conducted to investigate the adoption of electronic commerce by SMEs. These studies have tended to view electronic commerce adoption in terms of a dichotomous outcome: either e-commerce is adopted, or it is not. Such studies give little indication of the diffusion, or extent of usage, of individual e-commerce applications. The aim of this study was to address this gap in existing research by investigating both the level of adoption and extent of usage of e-commerce applications. In so doing, the study draws on research in the area of innovation diffusion theory. The focus of the study is on manufacturing SMES in Malaysia, and considers their use of B2B (Business-to-Business) e-commerce. The specific objectives of the study were to measure and characterise B2B e-commerce adoption and extent of usage among manufacturing SMEs in Malaysia; to identify factors associated with the adoption of B2B e-commerce in Malaysian SMEs; and to determine the impacts of that adoption. (Continues...)

Business-to-business (B2B) e-commerce adoption has become a necessity for most small and medium-sized enterprises (SMEs), allowing them to gain and sustain competitive advantage in a dynamic competitive environment. Accepting the fact that B2B is adopted at different levels based on different resources leads to the acceptance that competitive advantage is gained and sustained on a level consistent with the level of adoption. This study employs quantitative method based on the positivism philosophy and deductive approach. A questionnaire survey technique was used to collect the data from the American and Egyptian manufacturing SMEs. Moreover, it used structural equation modelling with a sample of 320 and 260 manufacturing SMEs in the United States of America and Egypt respectively. The structural equation modelling (SEM) findings revealed that each level of B2B e-commerce adoption was affected by different factors from another level of adoption. Besides, there was a significant difference between the issues which faced manufacturing SMEs in USA and Egypt. Furthermore, in Egyptian manufacturing SMEs, relative advantage and competitive pressure have a significant effect on adoption behaviour. On the other hand, when American manufacturing SMEs made their decisions to adopt B2B e-commerce, they considered the main factors to be relative advantage, top management support, firm size and government support. In addition, the findings revealed that the higher the level of B2B e-commerce, which an SME adopted, the higher the level of competitive advantage it gained. However, in developing countries such as Egypt, SMEs remained far behind their peers in developed countries. In terms of theoretical implications, the study could be considered to be a unique study in the field of B2B e-commerce generally and B2B e-commerce in Egyptian manufacturing SMEs in particular. This is because, by looking back at the literature review, is clear that empirical studies into B2B e-commerce issues, including manufacturing SMEs, remained embryonic in developed countries and rare in the developing countries. This is especially so in the Arabic countries. In addition, most previous studies focused on a broad and generic view of the SMEs’ adoption of B2B e-commerce or on the relationship between adoption of IT and competitive advantage. This study was conducted in a cross-country context; it considered the manufacturing SMEs’ adoption of B2B e-commerce from the perspective of the level of adoption. Therefore, it made an original empirical contribution towards the current body of knowledge on the adoption of B2B e-commerce through the identification of manufacturing SMEs adoption levels of B2B e-commerce; their impacts on competitive advantage; and the significant factors which influenced each adoption level of B2B e-commerce in USA and Egypt. In addition, this study used TOE as the theoretical framework in investigating the factors affecting B2B e-commerce in SMEs and focused largely on the factors affecting each level; this is a new contribution to the extant literature. Turning to the study’s practical implications, important implications for the manufacturing SMEs’ owner/managers can be drawn from the findings to help them to understand their environments as, in a cross-country business context, they move through the different stages of adopting B2B e-commerce. In addition to the implication for manufacturing SMEs’ owners/managers, this study presents important implications for governmental, nongovernmental organisations and other institutions linked to manufacturing SMEs. Similar to other studies, this study has a number of limitations. The main one is that it lacks the use of qualitative analysis to depict how SMEs understand the concept of competitive advantages and how this helps them to survive and grow.

The future survival of small and medium enterprises (SMEs) is inextricably linked to their implementation of e-commerce systems. The lack of e-commerce strategies among SME business owners has contributed to a low level of e-commerce adoption by SMEs. The purpose of this multiple case study was to explore the strategies that Nigerian SME business owners used to implement e-commerce systems. The population consisted of retail SMEs in Lagos, Nigeria, that have functional e-commerce systems. The conceptual framework supporting the study was dynamic capabilities framework. Data for the study were derived from semistructured interviews of 4 SME business owners/managers and documentation from the case companies. Data analysis entailed coding of the interview transcripts and analysis of documentary data to identify themes. Member checking and triangulation ensured the credibility of the study. The main themes that emerged from data analysis include service delivery strategies, dynamic marketing strategies, and learning and adaptation. The implications for social change include the potential to contribute to increased wealth creation opportunities for the business owners, their employees, and the local communities in Nigeria.

This research focuses on internationalisation and e-commerce in small to medium-sized enterprises (SMEs), a significant part of the New Zealand economy. Based on interviews in ten SMEs, this study explores the internationalisation process and adoption of e-commerce in these enterprises. Both phenomena are examined separately to explore relevant issues, followed by consideration of the interrelationship between the two phenomena. Ten case studies of New Zealand SMEs engaged in international business were conducted. Qualitative data was collected in semi-structured interviews with key members of each SME. The interview data were supplemented with secondary data sources, including publicly available information on the firms and their activities. A within-case and cross-case analysis was performed based around the three research foci identified above. The research findings reveal that while there is a high level of confidence among the SMEs studied for internationalisation, e-commerce adoption in these firms was at a medium level of maturity. Facilitators and inhibitors of both internationalisation and e-commerce adoption are presented. A major contribution of the study is the consideration of the mutual effects between the two phenomena, in order to raise awareness of internationalisation and e-commerce in SMEs and their significance for SMEs’ competitiveness.

The rapid proliferation of internet has turned the growth of e-commerce into a globalphenomenon including both, in the developed and developing countries. Several studies havebeen conducted in the perspective of consumer level e-commerce adoption for differentdeveloped countries. There felt a need to look into whether the same pattern of studies has anyimplication on other countries, especially the developing countries. This study aims at analyzingthe pattern of e-commerce adoption on consumer perspective and the factors that have greaterinfluence in the adoption of e-commerce by conducting a comparative study between Swedenand Pakistan. The factors of trust on online sellers, national culture, infrastructure involved in theoverall e-commerce activities and education level of consumers are found to have significantimpact on the adoption of e-commerce. Trust plays a pivotal role in e-commerce adoption due toa higher level of uncertainty followed by risk, invisibility of the parties involved in exchange andlack of control mechanism. Same is the case with the national culture whereby the propensity totrust on the online seller and risk taking are influenced to a great extent by different culturalorientation of consumers. Hofstede‘s (1980; 2001) frame work of cultural dimensions provide agood insight on national culture to draw their implication for the e-commerce adoption. Swedishculture appears to be more adaptive towards e-commerce than the Pakistani culture, due to itswider difference on the Hofstede‘s cultural dimension indices. Moreover Swedish customersexhibit more trust on suppliers‘ of online services and products. On the other hand, infrastructureand education are two important contextual factors that serve as support function to e-commerceactivities and complement each other such that without them e-commerce activities cannot beexecuted or flourished. Insufficient infrastructure and low education level are also the mainhurdles that refrain most of the consumers in Pakistan to make online purchases.

This research focuses on internationalisation and e-commerce in small to medium-sized enterprises (SMEs), a significant part of the New Zealand economy. Based on interviews in ten SMEs, this study explores the internationalisation process and adoption of e-commerce in these enterprises. Both phenomena are examined separately to explore relevant issues, followed by consideration of the interrelationship between the two phenomena. Ten case studies of New Zealand SMEs engaged in international business were conducted. Qualitative data was collected in semi-structured interviews with key members of each SME. The interview data were supplemented with secondary data sources, including publicly available information on the firms and their activities. A within-case and cross-case analysis was performed based around the three research foci identified above. The research findings reveal that while there is a high level of confidence among the SMEs studied for internationalisation, e-commerce adoption in these firms was at a medium level of maturity. Facilitators and inhibitors of both internationalisation and e-commerce adoption are presented. A major contribution of the study is the consideration of the mutual effects between the two phenomena, in order to raise awareness of internationalisation and e-commerce in SMEs and their significance for SMEs’ competitiveness.

The advent of the Internet has not only enabled traditional brick-and-mortar retailers to open online channels, but also provided a platform that facilitated consumer-to-consumer information exchange on retailers and/or products. As a result, the purchasing decisions of today's consumers are often affected by the purchasing decisions of other consumers. In this dissertation, we adopt an interdisciplinary approach that brings together tools and concepts from operations management, economics, systems dynamics and marketing literatures to create analytical models in order to address a dual-channel retailer's optimal demand shaping strategy, through e-commerce advertisement efforts, store service levels, and pricing, in this new environment. Our findings show that the retailer's optimal demand shaping strategy, in terms of store service levels and e-commerce advertisement effort, critically depends on the product's e-commerce adoption phase. We also show that in the presence of higher operating costs for the store channel compared to the online channels, a channel-tailored pricing policy always dominates a uniform pricing strategy. Our work sheds light on the benefits of channel integration for multi-channel retailers. We show that the retailer can leverage the online channels to provide in-store pricing and inventory availability information in order to enable a more transparent shopping experience for consumers, and this strategy results in a "win-win" situation for all parties. / Ph. D.

全球經濟穩定成長帶動企業國際化，並對中國企業對外發展提供強烈支持，而國際企業的型態也隨著貿易障礙下降而不斷演變成各式樣貌，企業逐漸改變傳統早期的漸進式國際化發展階段，而演變為自企業創立之初即具備全球化經營能力的天生全球化企業(Born Globals)，這股新興國際企業型態在開發中國家的形成過程，對國際企業理論與學術研究而言是重要且值得探討的議題。 過去研究對於天生全球化企業的定義目前未有一致之認知，且對其形成因素也有多種不同看法，然而相對於大多數學者專注的已開發國家天生全球化企業發展過程，本研究則是以開發中國家之中小企業作為主要研究對象，並期望透過探討中國中小企業是否存在部分可能變數，來瞭解其企業內外部可能影響企業發展為天生全球化企業之因素。 本文透過文獻探討歸納出研發能力、產品品質、經營能力與電子商務參與程度等四變數為天生全球化企業之可能形成原因，並蒐集128家中小企業作為研究對象，以邏輯迴歸作為研究方法，分析此四變數對於企業在發展成天生全球化企業的過程中是否會產生影響，以釐清天生全球化企業在開發中國家的發展過程。 研究結果顯示，擁有較好研發能力與經營能力的企業較有機會發展成天生全球化企業，且企業愈快加入電子商務市場，愈有助於企業早期國際化發展，本文期望藉由此驗證結果提供開發中國家中小企業在發展天生全球化企業時一些參考與建議。 / International enterprises has evolved to different types as the global environment changed. From 1990s, some enterprises begin their overseas business right at birth or near the founding year, which is quite different to traditional enterprises, and we call these enterprises as Born Globals. Why Born Globals can start their international business at the time they just established still not come to a conclusion today. Therefore this paper is trying to figure out the possible factors which encourage the enterprises, especially the small and medium enterprises in China, to develop the early abroad business. This study generated four possible factors of R&D, managerial competence, product quality and e-commerce adoption to analyze the possibility of Born Globals. And I collected 128 sample firms to exam my hypotheses. The final results showed that there are positive effectiveness between R&D, managerial competence and Born Globals, and the fast speed of e-commerce market adoption also advance firms becoming Born Globals. However, product quality did not show benefit to Born Globals in the results.