Inaug.-diss.--Leipzig. / Lebenslauf. "Literaturverzeichnis": p. 1-4.

Chemnitz, Techn. Universiẗat, Diss., 2002.

No description available.

Since 1990s, the publishing industry in China begins to pursue the new management and integration model Conglomerate , however, is the main reform direction under the changes and challenges of the domestic and international environment. This paper primarily concentrates on ¡§the evolution and impact of publishing conglomeratization in China ¡¨After reviewing the development history and current structure of publishing industry in China, and comparing with the development experiences of Taiwan, this paper has found that the conglomerate surely brings economies of scale, but the intervention of the market, concerning the control and influence of CCP and its government, will be an obstacle to the development of the publishing industry. Furthermore, in order to improve the cross-strait publishing exchange, this study also highlighted the need for understanding the strengths, weakness, opportunities, and threats about publishing exchange, cooperation and competition between Taiwan and China. Here, the restriction of publishing rights in China is still a key problem to Taiwan¡¦s publishers. But now under the regulation of WTO, the restriction will loosen gradually; and the rising power of publishers, from Taiwan to China, in the Chinese publishing market is blurring the line between the realms of politics and the realms of market, the future favors the later.

Project Report (M.Pub.) - Simon Fraser University, 2005. / Project Report (Master of Publishing Program) / Simon Fraser University. Also issued in digital format and available on the World Wide Web.

Project Report (M.Pub.) - Simon Fraser University, 2006. / Theses (Master of Publishing Program) / Simon Fraser University. Also issued in digital format and available on the World Wide Web.

This initial, descriptive study addressed the primary research question "What is a profile of desktop publishing use in Indiana Corporations with 250 or more employees?" The problem that led to the study was the lack of information on the topic, and as an aid to business people in evaluating the advantages and disadvantages of desktop publishing. The information compiled from the random telephone survey was intended to help put into perspective what systems and software were appropriate for certain public relations projects.A random telephone survey of 240 Indiana corporations was conducted in March 1988.The data gathered showed that only 31 of the 240 corporations contacted (13 percent) were using desktop publishing. Several conclusions could be drawn. There was a lack of understanding of the capabilities of desktop publishing among many of those contacted as well as a lack of money to purchase a system and time to train a user. The quality of output capability in desktop publishing at the time of the study was lower than most respondents wanted.A profile of the 31 corporations (13 percent) using desktop publishing would typify them as manufacturing companies who have used desktop publishing one year or less and have an average publications budget of $120,949. They are using desktop publishing to produce newsletters primarily. They did not have a knowledge of desktop publishing before purchasing the system, but would recommend its use to others. They cite increased control and time savings as the biggest benefits of owning and using desktop publishing, with an average time savings of 30%. They typically use the Macintosh computer with Pagemaker and Microsoft Word software. The manager using the system has been in his position five years or less (83.9%) and has an average age of 34. The maximum age among these managers was 47 years old.A profile of the non-users would read as follows: Of the 240 Indiana corporations with 250 or more employees surveyed, 152 (63.3 percent) did not use desktop publishing. The average publications budget at these companies was $103,058. Most of the non-users were manufacturing corporations. Their managers in charge of publications had been in their position five years or less (66.4%). The average age for those managers was 40, with the maximum being 64 years old. While the publication they produced most was the newsletter, they cited the following reasons for not using desktop publishing: saw no cost benefits for their publications and did not think the output quality was high enough. / Department of Journalism

Thesis (Ph.D.). / Title from title page of PDF (viewed 2008/01/30). Written for the Graduate Program in Communications. Includes bibliographical references.

“What constitutes corporate publishing?” is the question that motivated the research for this study. It is not easily defined, but can be contextualised as part of the communications and marketing strategy of an organisation. In essence it entails the conceptualisation, planning and realisation of professional publications in an organisation. By conducting interviews with publishing personnel in selected South African banks, best practices pertaining to corporate publishing structures and processes were derived. It was found that traditional book publishing activities, such as commissioning; planning and creating content; reviewing, copy-editing and proofreading; design and layout; production, marketing; printing; and distribution can be used as basis for a corporate publishing venture. The convergence of media, however, is challenging publishers to rethink traditional methods of publishing. Electronic publishing is opening new vistas for organisations as it is an efficient tool for them to build and strengthen their corporate identity and to reach wider markets. To acommodate electronic dissemination, the adoption of an integrated, parallel publishing workflow is proposed in the study. Utilising a single source document for creating multiple formats enhances the publishing process and ensures the longevity of information. In order to draw all the publishing activities in an organisation together in a consistent and cohesive way, a centralised publishing strategy seems to be the most effective solution. The golden thread running through this study is the important role of corporate publishers as service providers in information-rich organisations. / Dissertation (MA (Publishing))--University of Pretoria, 2005. / Information Science / unrestricted

The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled the development of a publishing climate, and created really innovative publishing. Publishing has too often been examined as if the sole motive of the publisher should be to produce books of quality, and though this is certainly the primary objective of the publishers which are the focus in this study, it is imperative to recognize that the dissemination of 'quality' literature and cultural product has always been dependent upon the recognition of commercial strategies which are often naively dismissed as being opportunistic and even extraneous to the publisher's purpose. As this thesis endeavours to show, the pioneering efforts of John Newbery, the Religious Tract Society, E.W. Cole, Ward, Lock & Co., and Australia's first publisher Angus & Robertson and of later publishers such as Penguin, Scholastic, Lothian, Omnibus, Allen & Unwin and others, were founded just as much upon the shrewd recognition of a viable market as they were upon the aim to enrich young readers' lives. In fact it is the symbiotic partnership between these two objectives which has fuelled their successes and their failures. It is where publishers either steer a path paved only with good intentions or one paved entirely with gold that their enterprises generally falter. The study owes a significant debt to the achievements of those who have documented Australian children's publishing 'output' so assiduously - Maurice Saxby's groundbreaking histories (1969, 1971, 1993) and Marcie Muir and Kerry White's comprehensive bibliographical tools (1982, 1992). Contrary to those endeavours, though, this study'goes back-stage' to the area where the publishing 'action' happens. Consequently it does not provide a comprehensive overview of every publication or author; it does not cover every genre and style. Rather it is concerned to document the activities of publishers which have produced books for children in Australia, in brief, and to isolate key examples of publishing enterprises within this coverage which represent 'case studies' of the different types of companies which have played a successful part in publishing development. This work is intended to be of interest not simply to either children's literature or Australian literature theorists, but to book historians, and to media, cultural studies and entertainment industry theorists. It was based on a belief that cultural histories of this nature are valuable in tracking the growth of a society and also in demonstrating that creative endeavours are never simply that. They are the result of a complex interweaving of a variety of factors, and that therefore artists approach creativity 'at their peril' without first understanding something of the world into which they are entrusting their creations. Consequently there were several objectives in the study which were to: 1. contextualize Australian children's publishing within a history of children's publishing internationally, with particular reference to early commercial beginnings in Britain and to British Empire developments, but also with appropriate reference to growth in the USA; 2. contextualize Australian children's publishing within the broader range and expansion of the book publishing industry in Australia, particularly the latter's economic growth and cultural influence since WWII, but also including an overview of foundational developments from the nineteenth century; 3. contextualize Australian children's publishing within social, educational and cultural developments, such as the development of education programs, the expansion of public and school libraries, the changes in government policy related to children and books, shifting social attitudes towards the child, and the impact of entertainment and media industries; 4. examine the roles played by various individuals, especially publishers, managers, editors, marketers, booksellers, librarians, teachers and professional commentators in the development of the Australian children's publishing industry. Their roles will be analysed in the context of various industry-particular questions such as a) the oft-remarked upon tensions that exist in publishing, between for example, 'craft-like' and bureaucratic structures; b) the interplay between 'structure and agency' in the industry; c) the shift from a 'library market' to a 'mass market' under such influences as globalization and media; d) whether publishing is necessarily more 'Australian' if it is done by independent, rather than multinational companies; and e) the influence that the 'internal' structure of publishing has had on its development, e.g. the isolation of children's publishing from the mainstream, the predominance of women as agents in its development, and so on; 5. finally, discuss the implications of globalization since the 1970s, and posit future directions in the production, marketing and consumption of children's properties. This study examines the industry from a critical perspective relying not on the evaluation of quality as opposed to mass market literature, but viewing all forms of trade literature for children as part of a dynamic whole. It therefore traces the origins of publishing in English-language countries briefly first before examining the Australian situation, and shows that from the very beginning, publications for children have been the products of both altruistic and profit-driven objectives. It concentrates on the post-WWII period, on certain key enterprises and trends which have been particularly successful, suggesting that those publishing houses and those individuals within them who 'balance' commerce and culture with the most skill, are those who succeed in making 'good' books readily accessible to those for whom they have been created. This thesis celebrates the fact that children's publishers have always demonstrated an admirable combination of opportunism and idealism, the two characteristics which are essential to a successful publishing company. Australia has been fortunate in rearing several enterprising individuals whose early publishing attempts laid the ground for the currently successful houses. Without E.W. Cole, William Steele at Ward, Lock and Co., Frank Eyre at Oxford University Press, Andrew Fabinyi at Cheshire, Barbara Ker Wilson at Angus & Robertson, Anne Bower Ingram at William Collins, the later successes of key individuals at Penguin Books Australia, Scholastic Australia, Allen & Unwin, Lothian Books and Omnibus Books and countless others may not have been planted in such fertile ground. This study predicts that the future of Australian children's publishing lies in the recognition of the essential role played by commercial instincts in shaping cultural endeavours.