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Dynamic pricing services in e-commerce ecosystems : An exploratory study of context, technologies, and practicesLundström, Ludvig January 2021 (has links)
The development of e-commerce has seen a considerable rise in the last decade, with many companies starting online stores. While there is research regarding e-commerce, the concept of dynamic pricing within the e-commerce ecosystem still has a gap. This study seeks to explore and present how a dynamic pricing system can be delivered within an e-commerce setting. With insights from DynamicX, an intelligent dynamic pricing system organization, and through thematic analysis, the result is presented through four themes regarding e-commerce and dynamic pricing. The findings presented in the discussion related to the past, the present, and the future of dynamic pricing systems in e-commerce with a focus on context, technologies, and practices.
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