<p>The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.</p>

<p>Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: </p><p>“Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?”</p><p>The objective of this paper is to fill the lack of knowledge about tourism offerings in Poland. The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.</p>

<p>Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: “Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?” The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.</p>

<p><strong><p>Title:</p>Online consumer sales promotion in retail clothing companies – a study of four American companies’ websites. <strong><p>Authors:</p>Emma Berter and Christina Blomqvist <strong><p>Advisor:</p>Venilton Reinert <strong><p>Level:</p>Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010 <strong><p>Keywords:</p>Online marketing, marketing mix, consumer sales promotion <strong><p>Question:</p>How can retail clothing companies use consumer sales promotion to try to increase sales on their websites? <strong><p>Purpose:</p>The purpose was to investigate how consumer sales promotion can be used on retail clothing companies’ websites to increase sales. <strong><p>Method:</p>This thesis is done as a qualitative research and with a deductive approach since we have studied theories and then done our own research. The data collected for this research was taken exclusively from the websites of the companies chosen to be a part of this research. <strong><p>Theoretical framework:</p>This chapter is introduced with theories regarding online marketing which is followed by a section on the marketing mix online. Further a closer look is done at one of the devices of the marketing mix; the promotion tools. There are five promotion tools existing and in this thesis a closer look is taken at the sales promotion tool. Consumer sales promotion which is one of the sales promotion tools are then at focus and the reader will through this chapter develop a deeper understanding for the different ways of using consumer sales promotion online. <strong><p>Empirical studies:</p>The empirical studies consist of data collected when the websites of the companies have been studied. <strong><p>Conclusions:</p>Through the research that has been made and through comparison with theories studied, conclusions hav </strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></strong></p>

Thesis (M.S.)--Eastern Illinois University. / Includes bibliographical references (leaves [58]-62).

Title: Online consumer sales promotion in retail clothing companies – a study of four American companies’ websites. Authors: Emma Berter and Christina Blomqvist Advisor: Venilton Reinert Level: Bachelor thesis in Marketing, (15 Swedish credits), Spring 2010 Keywords: Online marketing, marketing mix, consumer sales promotion Question: How can retail clothing companies use consumer sales promotion to try to increase sales on their websites? Purpose: The purpose was to investigate how consumer sales promotion can be used on retail clothing companies’ websites to increase sales. Method: This thesis is done as a qualitative research and with a deductive approach since we have studied theories and then done our own research. The data collected for this research was taken exclusively from the websites of the companies chosen to be a part of this research. Theoretical framework: This chapter is introduced with theories regarding online marketing which is followed by a section on the marketing mix online. Further a closer look is done at one of the devices of the marketing mix; the promotion tools. There are five promotion tools existing and in this thesis a closer look is taken at the sales promotion tool. Consumer sales promotion which is one of the sales promotion tools are then at focus and the reader will through this chapter develop a deeper understanding for the different ways of using consumer sales promotion online. Empirical studies: The empirical studies consist of data collected when the websites of the companies have been studied. Conclusions: Through the research that has been made and through comparison with theories studied, conclusions hav

The aim of this work is to understand the consumer behaviour. The research is going to be focus on the factors that influence the consumers behaviour. The purpose of this paper is to know the different aspects that the consumers have into account when they decide to use a certain product.

Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: “Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?” The objective of this paper is to fill the lack of knowledge about tourism offerings in Poland. The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.

Experiential marketing has been the new force in the field of marketing for past several years, while traditional marketing which focuses on single product can no longer satisfy nowadays customers. Instead, it is ¡§comprehensive marketing¡¨, the strategy that resorts to personal experiences through integrating organ, thinking, interrelation, interaction, service, and emotion, that rocks this industry. A series of relevant studies by scholar Pine II, Gilmore and Schmitt suggest that ¡§experiential marketing¡¨ can effectively and efficiently improve the satisfaction and loyalty of numerous consumers. This thesis is based on the model of customers¡¦ three-phase decision process by Schiffman and Kanuk (2000), the model of five strategic experiential modules (SEMs) by Schmitt (1999), and other related literatures. In addition to utilizing these models and studies as the basis of this thesis, I accordingly revise the model to further accurately measure the characteristics of the basketball industry, or say Super Basketball League (SBL) in this case. Last but not the least, I also conducted the survey , by using questionnaires, to ask consumers who have attended the SBL games before how experiential elements influence the experiential satisfaction and the behavior of ¡§word of mouth¡¨. After collecting 208 effective questionnaires and running relevant statistics data analyses, the conclusions are found as follows: 1. There is a positive relationship between the promotion incentives used by the SBL and consumers¡¦ willingness to attend the games. 2. There is a positive relationship between the personal interest and consumers¡¦ willingness to attend the games. 3. There is a positive relationship between the opinions of focus groups and consumers¡¦ willingness to attend the games. 4. There is a positive relationship between the audience's positive experience and consumers¡¦ satisfaction. 5. There is a positive relationship between the audience's positive experience and the behavior of word of mouth. 6. The level of customer¡¦s satisfaction will influence the behavior of word of mouth. 7. The various dimensions of the motive to attend the game have positive influence on consumers¡¦ satisfaction through experiential elements. 8. The various dimensions of the motive to attend the game have positive influence on the behavior of word of mouth through experiential elements.

Tourism plays an important role in today’s world. More and more people leave all the issues and problems behind, and just travel to relax and experience something unique in their lives. The main research question of this paper has been created: “Did consumer behaviour affect what services tourism companies provided in Poland between 1990 and 2005?” The purpose of this study is to investigate travellers’ preferences for facilities and services in analysed country between 1900 and 2005. This study also investigates if consumer behaviour affects what services tourism companies will provide.