This study focuses on the personal and consumer values of Taiwanese students. Particular focus is placed on determining whether the materialism scales of Ronald Inglehart (1997), Richard Belk (1985), and Marsha Richins and Scott Dawson (1992) can be used interchangeably to measure materialism or whether they measure slightly different dimensions of respondents¡¦ personal values. The World Values Survey was used to allow the current sample to be compared to international results, as well as to past surveys of Taiwanese. Correlation analysis was utilized to determine the strength of relationships between the three materialism scales. The analysis phase showed that materialism as defined by Belk (1985) and Richins and Dawson (1992) were more strongly related to each other than to the materialism scale created by Inglehart. This study also finds that while the population of Taiwan is very similar to that of China based on the findings of the World Values Survey, the current sample of students is actually dissimilar to the general population of Taiwan. The current sample implies a mixture of materialist and postmaterialist values that more closely resembles the populations of Japan or the United States than the general population of Taiwan. These findings are consistent with literature suggesting that younger, more affluent sectors of a population will show stronger postmaterialist values than older, less affluent groups.

Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1991. / Vita. Abstract. Includes bibliographical references (v. 2, leaves 348-377). Also available via the Internet.

Title from title page of source document. Dissertation no. 3431. Includes bibliographical references (p. 158-161).

Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains v, 42 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 27-28).

Thesis PlanA (M.S.)--University of Wisconsin--Stout, 2009. / Includes bibliographical references.

Thesis (Ph. D.)--Ohio State University, 2009. / Title from first page of PDF file. Includes bibliographical references (p. 78-80).

Thesis (Ph. D.)--University of Texas at Austin, 2003. / Vita. Includes bibliographical references. Available also from UMI Company.

Thesis (Ph. D.)--University of Missouri-Columbia, 2003. / Typescript. Vita. Includes bibliographical references (leaves 100-108). Also available on the Internet.

Thesis (Ph. D.)--Ohio State University, 2003. / Title from first page of PDF file. Document formatted into pages; contains xii, 89 p.; also includes graphics (some col.). Includes abstract and vita. Advisor: Lucia Dunn, Dept. of Economics. Includes bibliographical references (p. 82-84).

Thesis (Ph. D.)--University of Texas at Austin, 1999. / Vita. Includes bibliographical references (leaves 166-174). Available also in a digital version from Dissertation Abstracts.