Thesis (DBA)--City University of Hong Kong, 2009. / "Submitted to College of Business in partial fulfillment of the requirements for the degree of Doctor of Business Administration." Includes bibliographical references (leaves 138-153)

Thesis (Ph. D.)--Ohio State University, 2002. / Title from first page of PDF file. Document formatted into pages; contains xvi, 189 p.: ill. Includes abstract and vita. Advisors: Sharron J. Lennon and Leslie Stehl, Dept. of Consumer and Textile Sciences. Includes bibliographical references (p. 150-161).

Abstract Title: Visual merchandising of organic versus non-organic products in supermarkets Authors: Alma Bolmstedt Svanqvist & Malin Carlén Supervisor: Mikael Hilmersson Examiner: Thomas Helgesson Level: Bachelor thesis - Marketing Keywords: Visual merchandising, Supermarkets, Groceries, Organic food. Research question: ”How and why do supermarkets distinguish and implement the presentation and visual merchandising of organic food from non-organic food?” Purpose: The purpose of this research is to provide new theoretical contribution of how the major food chains are working with visual merchandising and specifically how they differentiate organic products from non-organic products. This is to increase understanding of the specific topic for future research as well as for established and new companies that enter the organic food market. Methodology: This study is based on a combining research approach, which includes both a deductive and an inductive approach to answer the developed research question.Frame of references: Previously research regarding theories of consumer behaviour, Visual merchandising, Sensory marketing and visual elements and visual merchandising techniques are presented. Empirical findings: Primary data was collected and presented from three Swedish supermarkets. Analysis: The analysis compares the collected empirical data with the theoretical framework. Conclusion: The findings shows that the supermarkets studied in some areas distinguish between organic and non-organic products when planning the product presentation. However, the empirical result does confirm that those supermarkets do invest in organic products and that they are trying to increase the sales. A conclusion can also be made that much effort are invested in the planning process of visual merchandising.

Thesis (Ph. D.)--Oregon State University, 2008. / Printout. Includes bibliographical references (leaves 119-127). Also available on the World Wide Web.

Thesis (Ph. D.)--Ohio State University, 2004. / Document formatted into pages; contains 255 p. Includes bibliographical references. Abstract available online via OhioLINK's ETD Center; full text release delayed at author's request until 2005 June 21.

Thesis (Ph. D.)--Ohio State University, 2005. / Available online via OhioLINK's ETD Center; full text release delayed at author's request until 2006 Dec 21

El melodrama es un género que se ha manifestado en diversos medios a través de los años y que, en la actualidad, se le puede identificar en la ficción televisiva a través de diversos productos. Más allá de su éxito en Latinoamérica en un producto como las telenovelas, la importancia del melodrama televisivo también radica en su relación con la realidad social, pues éste toma elementos de la vida cotidiana para construir una realidad ficcional que puede brindar información sobre el entorno social en el que está inmersa. Así, el melodrama televisivo Conversando con la luna es un producto de ficción cuyos contenidos sociales construyen una realidad ficcional que al dialogar con nuestra realidad social nacional pone en agenda problemáticas sociales vigentes que pueden construir una imagen de nuestro país. Es justo este fenómeno el que se desea analizar en la presente investigación, ya que la relación entre realidad y ficción puede convertirse en un aporte al conocimiento social de nuestra sociedad peruana. / Tesis

This diploma thesis focuses on analysis of activities of merchandising in grocery stores. It aims to identify factors that influence customer when deciding about selection purchase. The main goal of this thesis is to evaluate placement and arrangement units in Southern Moravia. It also identifies mistakes retailers make, and provides customers expectation on an ideal grocery store. Objectives are achieved through quantitative and qualitative research. The questionnaire survey was conducted on a sample of 339 respondents. The survey was supplemented with personal visits of 30 retail stores. Collected data after processing were a ground for formulation of recommendations for grocery stores in respect of layout design and arrangement of assortment.

En la presente investigación se analiza el derecho a la imagen del futbolista profesional para lo cual se ha consultado bibliografía especializada nacional y extranjera; y, se propone la modificación del artículo 7° inc. b) de la Ley N° 26566: Régimen laboral de los jugadores de fútbol profesional. Debido a que de la redacción del inciso b) se entiende que el club deportivo tiene derecho ilimitado sobre el derecho a la imagen del futbolista profesional. Aspecto que consideramos contrario a la normativa constitucional y laboral, ambas destinadas a la protección del ser humano en razón de su dignidad. De este modo, se quiere proteger al futbolista profesional de toda intromisión ilegítima de su derecho a la imagen y garantizar que todo uso comercial de su derecho se realice mediante una cesión de derechos, que deberá tener como elemento esencial para su validez el consentimiento del futbolista profesional. / Tesis

The Master´s Thesis deals with the category management on the supplier´s side. The main objective of the thesis is to find the best shelf optimization for the selected categories. In the theoretical part there are defined the main terms and the category management process. The analytical part is then focused on the whole category management process in Albert. The analytical part is based on primary and secondary data. The primary data consists of quantitative questionnaire, observation and interview with customers. The secondary data are based on MML-TGI research, GfK reports and Nielsen reports. In the thesis there is a big emphasis on the customer shopping behaviour. At the end of the thesis there are given shelf proposals and recommendations to the retailer.