This business plan aims at a start-up company (“EGG”) which specializes in building an online creative platform for designer and artist, as well as providing customized & personalized products. EGG is created by a group of friends, the company’s founding members. These products include LIFE-T (T-Shirt) and LIFE-CASE (Smartphone Case) with self-designed product with fashionable components. All EGG’s products are designed and implemented by our talent engineering team to fit current customers’ needs. We plan to target young students and working professionals who are particularly pursuing fashionable & customized merchandise experience at a reasonable price. Our products cater for that need and provide excellent concept and packaging to suit their needs. This provided a very good opportunity for niche personalized product brand makers such as EGG to take advantage. We uses online to offline (“O2O”) channel to market and distribute our products because they serve the need of both low in cost and high efficiency in reaching our target customers. They can receive the latest news or coupons on our website and experience in the physical store. After evaluating our product strength and weakness, we decided on a sales and implementation strategy for younger generation and forecasted our financial performance for the next five years. Finally, we expect this venture to turn profitable in the second year and generate meaning return for our shareholders. Thus this is a venture worth taking and investing upon.