Submitted by Setor de Tratamento da Informa??o - BC/PUCRS (tede2@pucrs.br) on 2016-02-17T15:29:45Z No. of bitstreams: 1 DIS_JULIO_TADEU_BATISTA_MACHADO_FILHO_COMPLETO.pdf: 661844 bytes, checksum: 29203b711d6bcf83d5124fe7619096bd (MD5) / Made available in DSpace on 2016-02-17T15:29:48Z (GMT). No. of bitstreams: 1 DIS_JULIO_TADEU_BATISTA_MACHADO_FILHO_COMPLETO.pdf: 661844 bytes, checksum: 29203b711d6bcf83d5124fe7619096bd (MD5) Previous issue date: 2015-08-31 / Taking into consideration the structural changes that currently passes football, this study seeks to identify through a demand equation , what the main determinants that led the Brazilian fans to stadiums in Brazilian Championships in 2012, 2013 and 2014 Series A. For this defined a series of endogenous and exogenous factors important to the proposed model for the regression analysis. Among the chosen, we have provided the technical and physical and structural championship itself. / Levando em considera??o as mudan?as estruturais pelas quais passa o futebol atualmente, o presente estudo busca identificar, atrav?s de uma equa??o de demanda, quais as principais determinantes que levaram o torcedor brasileiro aos est?dios nos Campeonatos Brasileiros de 2012, 2013 e 2014 da S?rie A. Para isto foram definidos uma s?rie de fatores end?genos e ex?genos importantes ao modelo proposto para a an?lise de regress?o. Entre os escolhidos, temos os de ordem t?cnica, como f?sicos e estruturais do pr?prio campeonato.