In recent years, Taiwanese companies have enjoyed a more positive expansion in overseas markets due to increasing internationalization. In 2011, Taiwan's total foreign trade set a new record becoming the EU's 15th largest trading partner. The EU is Taiwan's largest source of foreign investment, but Taiwan only sees the EU as a secondary market for foreign investment and has yet to take full advantage of the opportunity to invest in the EU market. The EU is the world's largest single market which is home to a population of nearly 500 million people, and the EU is a major export market for more than 130 countries and is the market which gets the world's largest overseas investments. However, examining the ranking of the trade ratios of Taiwan and EU trading partners, Taiwan's direct investment in the EU is too low. The purpose of this study is to investigate foreign entry mode of Taiwanese companies in European Markets and the reasons affecting foreign entry mode choice, to identify the key factors considered by Taiwanese companies in deciding to enter the European market, to explain how to assess the most appropriate entry mode for Taiwanese companies entering the European market, and to explain why Taiwanese companies¡¦ average investment in the European market is low. According to the framework of this study, the first step is to explore the influence of the motivation of internationalization, host country environmental factors, and corporate identity for Taiwan companies when choosing European market entry mode. The second step would be to explore the process of development and changing reasons concerning exports, exclusive agents, and joint venture subsidiary entry mode. Expecting there would be some findings can be summed up through the literature review, secondary data, and interview providing Taiwan companies considering the European market as a reference. The results of this study show that the motivation of internationalization, host country environmental factors, and corporate identity will not only affect Taiwanese companies in choice of the European market entry mode, but also could be analyzed in which two or more factors to assess the most suitable for its own entry modes and strategies to improve the success rate of entering overseas markets. As cases where the Taiwanese companies¡¦ European market investment is low, this situation could be explained by motivation of internationalization and corporate identity. Since Taiwan companies are mostly small and medium-sized enterprises which lack of adequate resources and capabilities, but want to use the quickest way to enter the vast overseas markets, the export model is the mode that can make Taiwan companies reach its purpose of entering overseas market in the shortest amount of time.

Introduktion: Sedan ändringen i lag (2010:879) om allmännyttiga kommunala bostadsaktiebolag år 2011 ska de kommunala bostadsbolagen agera enligt affärsmässiga principer. Affärsmässiga principer innebär bland annat att avkastningen ska vara marknadsmässig för att säkerställa en stark och neutral konkurrens på bostadsmarknaden. Genom att jämföra avkastningen i kommunala bostadsbolag med privata bostadsbolag undersöker denna studie om offentligt ägande innebär en skillnad som kan snedvrida konkurrensen. Syfte: Syftet med denna studie är att jämföra avkastningen i kommunala bostadsbolag med avkastningen i privata bostadsbolag.  Metod: Studien har en deduktiv ansats med ett eklektiskt teoretiskt angreppssätt för att formulera studiens hypotes. De kvantitativa tvärsnittsdata som studien baseras på har samlats in genom årsredovisningar och undersökts genom regressionsanalyser för att pröva studiens hypotes. Slutsats: Studiens slutsats är att kommunala bostadsbolaghar lägre avkastning än privata bostadsbolag. Analysen visar att räntabilitet på både totalt och eget kapital är signifikant lägre för kommunala bostadsbolag även när det kontrolleras för faktorerna ägarspridning, agentens agerande, storlek, bostadsmarknadens styrka, utdelningar och extern finansiering. / Introduction: Since the change in Law (2010:879) on public municipal housing companies in 2011 the municipal housing companies should now act according to commercial principals. Among other things commercial principals implies that the rate of return should be adjusted to the conditions on the housing market to ensure a strong and neutral competition. By comparing the rate of return in municipal housing companies with the rate of return in private housing companies this study examines if public ownership make a difference that can distort competition. Purpose: The purpose of this study is to compare the rate of return in municipal housing companies with the rate of return in private housing companies. Method: The study has a deductive approach with an eclectic theoretical perspective to formulate the hypothesis. The quantitative cross-sectional data have been gathered through annual reports and then examined in regression analyzes to test the hypothesis. Conclusion: The conclusion of this study is that municipal housing companies do have a lower rate of return than private housing companies. The analyzes show that both return on assets and return on equity is significantly lower for municipal housing companies even when controlled for concentration of ownership, agent behavior, size, the strength in the housing market, dividends and external financing.

眾所周知，區域性的經濟合作，已是國際經濟發展的趨勢。本研究即以歐 體金融統合此一環境的變遷，探討商業銀行在其海外市場進入目標之指引 下，權衡所有權因素及區位因素，以決定其歐體的進入策略──包括進入 方式、組織型態及經營的業務，並輔以臺灣銀行業之個案，藉此瞭解實務 界的作法。歐體金融統合主要的影響是：互惠原則、單一銀行執照、母國 監管原則、綜合銀行制度以及對銀行批發與零售業務的衝擊。銀行海外市 場的進入目標可分為市場擴張、資源尋求及政治性目的；進入方式則有獨 資新設，併購及策略聯盟；組織型態主要是代表辦事處、分行、子銀行、 代理行與財團銀行等。根據個案研究結果發現，歐體金融統合加速我國銀 行業國際化，而影響進入策略的所有權因素主要為規模及多國營運的經驗 ，區位因素則為雙邊貿易及投資額、國際金融中心、申請設立難易程度。 若非形格勢禁，分行是主要的進入組織型態，所從事的業務為傳統的批發 性銀行業務。在拓展海外據點的目標上則兼具經濟性與政治性，且國際化 程度不同目標亦有差異。

The goal of this thesis is to map of the profit and cost of foreign direct investments (FDI) of car producers Hyundai Motor Company in the Czech Republic and KIA Motors Corporation in Slovakia in years 2004 -- 2013. The theoretical part of the work is directed to description and research of approach to foreign direct investment as a means of development, impact on home economy and possible negatives. Among the most significant positives this exercise are the know-how, increased work productivity and improvement of trade balance. Disadvantages on the contrary can be two-speed economy, crowding-out effect, inflation or unjustified state support. The work also compares European investment policy and policy of investment incentives in legislative Framework of the Czech and Slovak Republic. The last part deals with the foreign direct investment of the Hyundai Company at Nošovice and the KIA Corporation at Žilina and their effect on the national economy using statistical analysis (profit, state support, jobs created etc.).