A problem exists that many eco-friendly products on the market today are not widely accepted by consumers. Three pilot experiments were conducted to examine a few causes of poor eco-friendly product acceptance. The first two experiments involved the testing of alternative products to disposable plastic water bottles. Two hypotheses were developed- the attitude hypothesis and the user activity hypothesis. The attitude hypothesis states that a person with a positive environmental attitude will lead to better eco-friendly product recommendation and rating, greater product uses, and a greater chance of continued use. The user activity hypothesis states that a product with difficult set-up or cleaning will lead to a worse product recommendation and rating, fewer product uses, and a smaller chance of continued use. Participants took home a product to test for one week and then returned to complete two surveys- a demographics survey and a product evaluation survey. These surveys measured variables such as environmental attitude, product recommendation and rating, number of uses, continued use, and many others. The results of the experiments show a relation between environmental attitude and the participants’ future usage with the eco-friendly product. In addition, the data shows that difficulty of product set-up and cleaning relate to the users’ opinion of the product. Since this methodology of testing has not been documented before, the lessons learned from these pilot experiments will help to develop a framework for product testing with human ubjects. The third pilot experiment tests the design method of defaults, which may be a powerful tool when designing eco-friendly products. The theory behind the default option is that people typically choose the default setting on a product, regardless if it is the best option. This theory was tested with the use of automatic paper towel dispensers. The lengths of the paper towels that the machines dispensed were changed periodically and the paper towel usage was measured. The results from this experiment indicate that users obey the rule of defaults, unless their needs are not being met at an extreme level.

Research object: Farms producing ecological production, participating in “Agrarian environment protection” instrumentality ecological farming programme of Plan for Rural Development for 2004–2006 year. Research subject: impact of European Union Compensatory Support for Ecological Farming. Research aim: to evaluate influence of European Union Compensatory Support for Ecological Farming development. Objectives: 1. To sift condition of Ecological Farming and support amount till membership in European Union. 2. To sift Ecological Farming development potentiality after membership in European Union and changes in amount of European Union Compensatory Support. 3. To evaluate influence of European Union Compensatory Support for Ecological Farming development during first year of membership in European Union. Research methods: to sift influence of European Union Compensatory Support for Ecological Farming development nonfiction analysis, statistical analysis, comparative analysis, logical abstract, monographic, graphical depiction and other research methods were used. Using support, emerge possibility to develop production for domestic demand and to integrate it into the common market of Europe Union. Purpose of the Ecological Farming support is that major part of Lithuanian Agriculture became orientated to the sparing, harmonious with environment and human farming.