How do transitions to sustainability emerge? Save Rosia Montana Campaign is a representative socio-environmental movement, that cancelled an open-cast gold mining project in the urban-village of Rosia Montana, Romania. After almost 20 years of conflict with the mining project initiators, the people that oppose mining are now struggling for implementing tourism as an alternative development of the place, that could allow the possibility of sustainable development. The research aims to assess the extent that Rosia Montana represents an example of an environmental conflict that generates change towards sustainable development. The paper reconstructs the history of conflict around Rosia Montana by using the theoretical framework of ecological distribution conflict, while it's investigating the outcomes that this struggle produced. By revealing the visions of sustainable development and the challenges experienced by the opposition to mining, we can understand the notion of alternatives in conflict. The alternatives to development from Rosia Montana are questioning conventional perceptions of development and democracy, while requesting social transformation for meeting their needs and enhancing their quality of life.