Au cours de ces dernières décennies, le concept de la compétitivité s'est établi comme un mot-clé important dans la vie sociale, à l’échelle micro-économique et surtout macro-économique. Au regard d’une mondialisation grandissante et de l'expansion des marchés mondiaux, la compétitivité peut quelque fois se limiter à l’aspect purement économique et commercial. Alors que l’examen des différents défis économiques, sociaux et environnementaux qui préoccupent de nos jours l’humanité conduit à reconsidérer les modèles d’évaluation de la croissance économique adoptée, à reconnaitre leurs limites et à apporter un jugement critique sur l’évaluation de la compétitivité. Ce travail se propose donc d’explorer quelques possibilités de l’intégration contemporaine de principes « éthiques » dans le concept de la compétitivité macroéconomique. Prenant en compte la dynamique du concept de la compétitivité, la thèse analyse l’histoire et l’évolution de cette notion. L’analyse engage alors une approche théorique, ensuite une étude comparée des différents indices d’évaluation de la compétitivité. L’objectif est d’examiner comment des principes éthiques peuvent être intégrés pour la mesure et l’évaluation de la compétitivité des pays, c’est-à-dire comment elle pourrait être évaluée au-delà du PIB et des résultats commerciaux et comment elle rejoint également la préoccupation pour les inégalités, la pauvreté, le changement climatique dans des domaines aussi différents que la santé, l’éducation, l’eau et l’agriculture …Les objectifs de la Charia (Maqasid Charia) constituent une assise convenable pour construire un nouvel indice de compétitivité éthique, permettant ainsi la contribution de différents pays, même non musulmans, à chacun des objectifs de la Charia. / Throughout the past decades, competitiveness was established as an important concept in social life, at micro and especially macro levels. With globalization and the expansion of global markets, competitiveness can sometimes be limited to purely economic and commercial dimensions. While examining various current economic, social and environmental challenges that affect today’s economy and humanity, the thesis reconsiders the economic growth assessment models adopted, to recognize their limits and put forward critical judgment on the assessment of competitiveness. This study develops, therefore, an exploration of some possibilities of contemporary integration of "ethical" principles into the concept of macroeconomic competitiveness.Taking into account the dynamics of the concept of competitiveness, the thesis analyzes the history and evolution of this concept. The analysis puts forward a theoretical approach, followed by a comparative study of different indices for assessing competitiveness. The aim is to examine how ethical principles are integrated to measure countries' competitiveness. That is, how competitiveness could be evaluated beyond the GDP and trade outcomes and that it also incorporates the measures of inequality, poverty, climate change, health, education, water, agriculture etc. The objectives of Shariah (Maqasid al Shariah) present a suitable foundation to build a new ethical competitiveness index that measures countries’ contribution to the objectives of the Shariah.

During the past decades, since the phenomenal event of globalization, more businesses have expanded abroad as they continue to grow as an MNE. Which has led to them growing larger and with more people and relationships to manage, bringing us to the founding of the KAM system. A system with the purpose of guiding companies in how to manage both its internal and external relationships, though mainly those who are key accounts. As the system grows more popular amongst companies it has been found that the structure of it does differentiate between them. This has been in terms of how formalized it is. This brings the question of whether or not the level of formalization has an affect on how effective the system is in fulfilling its purpose in the company. Thus, that is what this research paper aims to examine in a few MNEs. By studying what level of formalization their system has, how it impacts their KA relationship management, and how effective the system is perceived to be by them in achieving this. By combining these three aspects a logical conclusion could be drawn. To achieve this, the study has been designed with an abductive and qualitative research approach, more specifically with case studies to allow for a more in-depth investigation on the topic. This would allow for a deeper understanding for how the system has functioned for and in the company, whilst considering its purpose. Thereafter, the findings are discussed in relation to relevant theories, concepts and framework. While the concepts have provided themes to the analysis, the findings have been used to validate or challenge the theories and frameworks. The discussion finally concludes that the level of formalization in a KAM system does have an impact on its effectiveness in fulfilling its purpose at the company.