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Financing of higher education within the context of the massification thereof in ChinaXue, Yan Qing 30 September 2005 (has links)
The research focuses on the strategies for financing of higher education within the context of the massification thereof in China. The year 1999 was a turning point for the development of Chinese higher education. In that year the Chinese government decided to expand its higher education system rapidly. Since then Chinese higher education has experienced explosive expansion. The student enrolment in the Chinese higher education system increased from 5.87 million in 1998 to 17.57 million in 2003. The gross enrolment rate in Chinese higher education increased from 9% in 1997 to 17% in 2004. Chinese higher education changed during this transition process from an elite to a mass system.
During the expansion many problems emerged. These problems are related directly or indirectly to the issue of financing. Giving that China is still a developing country, how to resolve the financing problem is the key to the success of the transition from an elite to a mass system. Using a literature study and a qualitative inquiry, the research examined the general theories in the financing of higher education, the relevant experiences in the United States, Britain and India and the recent development of higher education financing in China.
The study reveals that to ease the financial constraints, it is important to develop non-traditional institutions to lower higher education costs. China established a diversified adult higher education system that expanded at about the same rate as its regular institutions. The study also found that few governments can afford a mass system. Therefore, it is necessary to seek non-governmental funds by strategies such as introducing tuition fees and developing private institutions. However, the fee policy should be paralleled by the student assistance policies so as to reduce the inequality in higher education provision. It is believed that theoretical knowledge gained from the research could contribute to the integration of the theories on the financing of higher education within the context of massification thereof. / Educational Studies / D. Ed. (Comparative Education)
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Determining procurement best practices in South African comprehensive universitiesDlamini, Winnie 01 1900 (has links)
The procurement function accounts for the largest total amount of organisational expenditure. This fact notwithstanding, the function is still referred to as non-strategic and is often subordinate to finance in the public or service sectors, and is therefore considered as a non-value-adding task in some organisations. Despite the fact that renowned scholars have revealed that organisations may eliminate waste, realise more prospects and cut costs if they implement procurement best practices. It is reported that few organisations have adopted procurement best practices, especially in the public sector. In South Africa, public universities face numerous procurement challenges, such as procurement irregularities and wasteful expenditure of resources and money. Corruption and maladministration in the procurement system have been noticed, which involves among others, the payment of suppliers, owned or co-owned by university employees who have failed to declare their interest when providing services to the university. This study determines whether South African comprehensive universities conduct procurement according to the best practices. In order to investigate the problem, an exploratory study was carried out in two phases. The first phase comprised the literature study, while the second phase entailed an empirical study. Face-to-face interviews were conducted using open-ended questions. The findings of the study revealed that that some participating South African comprehensive universities do not conduct their procurement according to procurement best practices and consequently do not contribute sufficiently to the university’s overall objectives for competitive advantage and sustainability. While others displayed elementary initiatives in the adoption of procurement best practices, some universities had developed turnaround strategies for implementing procurement best practices. The slow progression can be attributed to the rigid, cumbersome and unclear public procurement policies that govern procurement in South Africa. So, comprehensive universities face diverse challenges in the adoption of procurement best practices. A framework for implementing procurement best practices in South African Comprehensive universities was developed. / Business Management / M. Com. (Business Management)
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Financing of higher education within the context of the massification thereof in ChinaXue, Yan Qing 30 September 2005 (has links)
The research focuses on the strategies for financing of higher education within the context of the massification thereof in China. The year 1999 was a turning point for the development of Chinese higher education. In that year the Chinese government decided to expand its higher education system rapidly. Since then Chinese higher education has experienced explosive expansion. The student enrolment in the Chinese higher education system increased from 5.87 million in 1998 to 17.57 million in 2003. The gross enrolment rate in Chinese higher education increased from 9% in 1997 to 17% in 2004. Chinese higher education changed during this transition process from an elite to a mass system.
During the expansion many problems emerged. These problems are related directly or indirectly to the issue of financing. Giving that China is still a developing country, how to resolve the financing problem is the key to the success of the transition from an elite to a mass system. Using a literature study and a qualitative inquiry, the research examined the general theories in the financing of higher education, the relevant experiences in the United States, Britain and India and the recent development of higher education financing in China.
The study reveals that to ease the financial constraints, it is important to develop non-traditional institutions to lower higher education costs. China established a diversified adult higher education system that expanded at about the same rate as its regular institutions. The study also found that few governments can afford a mass system. Therefore, it is necessary to seek non-governmental funds by strategies such as introducing tuition fees and developing private institutions. However, the fee policy should be paralleled by the student assistance policies so as to reduce the inequality in higher education provision. It is believed that theoretical knowledge gained from the research could contribute to the integration of the theories on the financing of higher education within the context of massification thereof. / Educational Studies / D. Ed. (Comparative Education)
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Determining procurement best practices in South African comprehensive universitiesDlamini, Winnie 01 1900 (has links)
The procurement function accounts for the largest total amount of organisational expenditure. This fact notwithstanding, the function is still referred to as non-strategic and is often subordinate to finance in the public or service sectors, and is therefore considered as a non-value-adding task in some organisations. Despite the fact that renowned scholars have revealed that organisations may eliminate waste, realise more prospects and cut costs if they implement procurement best practices. It is reported that few organisations have adopted procurement best practices, especially in the public sector. In South Africa, public universities face numerous procurement challenges, such as procurement irregularities and wasteful expenditure of resources and money. Corruption and maladministration in the procurement system have been noticed, which involves among others, the payment of suppliers, owned or co-owned by university employees who have failed to declare their interest when providing services to the university. This study determines whether South African comprehensive universities conduct procurement according to the best practices. In order to investigate the problem, an exploratory study was carried out in two phases. The first phase comprised the literature study, while the second phase entailed an empirical study. Face-to-face interviews were conducted using open-ended questions. The findings of the study revealed that that some participating South African comprehensive universities do not conduct their procurement according to procurement best practices and consequently do not contribute sufficiently to the university’s overall objectives for competitive advantage and sustainability. While others displayed elementary initiatives in the adoption of procurement best practices, some universities had developed turnaround strategies for implementing procurement best practices. The slow progression can be attributed to the rigid, cumbersome and unclear public procurement policies that govern procurement in South Africa. So, comprehensive universities face diverse challenges in the adoption of procurement best practices. A framework for implementing procurement best practices in South African Comprehensive universities was developed. / Business Management / M. Com. (Business Management)
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Essays on the economics of higher education: determinants of success, dropout and degree completion / Economie de l'enseignement supérieur: analyse des déterminants de la réussite, de l'abandon et de la diplomationArias, Elena 17 December 2010 (has links)
The primary contribution of the thesis is to extend our knowledge about the channels through which these different agents -the schools, the parents and the individual himself- influence human capital investment, in particular investment in higher education. In addition to this primary contribution, I apply and develop econometric methods adapted to the special features of educational data with respect to other research areas./ La principale contribution des travaux présentés dans cette thèse est d'approfondir notre connaissance sur la manière dont différents agents - l'école, les parents et l'individu lui même- influencent l'investissement en capital humain, en particulier au niveau de l'enseignement supérieur. Le deuxième apport de la thèse est l'application et le développement de méthodes adaptées aux particularités des données en éducation par rapport à d'autres domaines de recherche. / Doctorat en Sciences économiques et de gestion / info:eu-repo/semantics/nonPublished
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Analyse économique de la demande d'enseignement supérieur universitaireDe Meulemeester, Jean Luc January 1995 (has links)
Doctorat en sciences sociales, politiques et économiques / info:eu-repo/semantics/nonPublished
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The labour market drop-out rate : a new approach to estimating the returns to government investment in higher education : the case for marine science in South AfricaGrootes, Pieter Brian January 2005 (has links)
The private and social returns to education literature share the same conclusion: that education is beneficial for both the individual and society. However, the theoretical underpinnings are flawed as the literature does not account for the main feature that leads to the acquisition of education: the private demand for education. An understanding of the factors that motivate the individual to invest in education would lead to a deeper insight as to why both private and social returns to education exist, and would provide a clearer framework on which to base the government funding of education. This thesis provides a first attempt at filling this gap by introducing a method of estimating the returns to government investment in education, which is labelled the ‘labour market drop-out rate approach’. The approach focuses on the social return to education, not in terms of graduate earnings, but in terms of the interaction of the graduate with the economy. The approach introduces a measure of expertise utilisation, based on the premise that there is no social return to an individual acquiring education if he or she does not utilise the acquired knowledge base on entering the labour market. The approach is tested using the labour market for marine scientists in South Africa as a case study. In this case the private demand for education is found to be heavily influenced by the provision of student bursaries from the National Research Foundation, with a resulting estimate of the social return to a degree in marine science being a mere 20% to 25%. Owing to this, a new approach to government investment in marine science is introduced, that of graduate contribution schemes. Of broader significance is the ease of application of this approach, it may be adopted to analyse any funding programme in which a government may decide to invest. As such, the labour market drop-out rate provides an extension to the returns to education literature through its theoretical dealings of the private demand for education, as well as a practical tool which government agencies can use to evaluate the efficacy of any government funding of education.
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Essays on the entrepreneurial universityMathieu, Azele 15 June 2011 (has links)
National innovative performance is a key driver for sustainable growth (Pavitt, 1980). National innovative capacity may be improved by fostering industrial Research and Development (R&D), by funding academic research and by effectively supporting university-industry interactions in order to strengthen the linkage between R&D and product development. In a context of growing relevance of external sources of innovation, where the industry, rather than relying on internal R&D, increasingly engages in ‘open innovation’ (Chesbrough, 2006), the role played by universities is crucial. The essays presented in this thesis focus mainly on academic R&D and knowledge transfer mechanisms from the university viewpoint, as opposed to government or industry perspectives. These essays contribute to our understanding of how universities organise themselves to adapt to this changing context. In other words, the thesis looks at the ‘reflexivity’ norm of the system associated with the entrepreneurial university, as established by Etzkowitz (2004); or “a continuing renovation of the internal structure of the university as its relation to industry and government changes, and of industry and government as their relationship to the university is revised”. <p>Universities play a major role in the national innovative capacity of a country as producers and transmitters of new knowledge (see for instance, Adams, 1990; Mansfield, 1991; Klevorick et al. 1995; Zucker et al. 1998; Cohen et al. 2002; Arundel and Geuna, 2004; Guellec and van Pottelsberghe, 2004). While European countries play a leading global role in terms of scientific output, they lag behind in the ability to convert this strength into wealth-generating innovations (this is known as the ‘European paradox’, see for instance Tijssen and van Wijk, 1999; and Dosi et al. 2005). This level of innovation may be improved by different factors; for instance, by fostering an entrepreneurial culture, or by increasing industry’s willingness to develop new products, new processes. One of these factors relies on the notion of an ‘entrepreneurial university’. Universities, in addition to the two traditional missions of research and teaching, foster their third mission of contribution to society, by improving the transfer of knowledge to the industry. New tools and regulations have been established to support universities in this process. Since the early 80’s, academic technology transfer offices (TTOs) have been created, dedicated employees have been trained and hired, incubators for the launch of new academic ventures have been set up, academic or independent pre-seed investment funds have been founded and laws related to the ownerships by university of their invented-patents have been promulgated. <p>But what exactly stands behind the notion of ‘entrepreneurial university’? There exist more different descriptions of a similar concept or of a similar evolution than a general agreed definition. Indeed, "(…) There is high heterogeneity, there is no such thing as a typical university, and there is no typical way to be or become an entrepreneurial university" (Martinelli et al. 2008, p.260). However some similar patterns of what is or should be an entrepreneurial university may be identified.<p>First, there is this notion of a revolution experienced by universities that now have to integrate a third mission of contributing to economic development aside of their traditional academic missions. “(…) But in the most advanced segments of the worldwide university system, a ‘second revolution’ takes off. The entrepreneurial university integrates economic development into the university as an academic function along with teaching and research. It is this ‘capitalisation of knowledge’ that is the heart of a new mission for the university, linking universities to users of knowledge more tightly and establishing the university as an economic actor in its own right” (Etzkowitz, 1998, p.833). <p>This revolution finds its origin in a necessary adaptation of universities to an external changing environment where modern societies put a strong emphasis on knowledge. “The concept of the entrepreneurial university envisions an academic structure and function that is revised through the alignment of economic development with research and teaching as academic missions. The transformation of academia from a ‘secondary’ to a ‘primary’ institution is a heretofore unexpected outcome of the institutional development of modern society (Mills, 1958). In consequence, the knowledge industry in modern societies is no longer a minor affair run by an intellectual elite, an activity that might be considered by pragmatic leaders as expendable; it is a mammoth enterprise on a par with heavy industry, and just as necessary to the country in which it is situated (Graham, 1998, p.129)”, quoted by Etzkowitz et al. (2000, p.329).<p>The notion of an ‘entrepreneurial university’ also exceeds the simple idea of the protection of academic intellectual property by patents owned by universities and their out-licensing as well as the launch of new ventures. It encompasses an overall change of how the university is organised. “In the gruesome and heady world of changing external environments, organizations – including universities – will need to seek opportunities beyond their existing competences (Hamel and Prahalad, 1989, 1994), which suggests the need for an entrepreneurial orientation (Lumpkin and Dess, 1996)”, quoted by Glassman et al. (2003, p.356). This entrepreneurial orientation will only be possible if the overall organisation of the university changes. “An entrepreneurial university, on its own, actively seeks to innovate how it goes about its business. It seeks to work out a substantial shift in organizational character so as to arrive at a more promising posture for the future. Entrepreneurial universities seek to become 'stand-up' universities that are significant actors on their own terms” (Clark, 1998, p.4). <p>The notion of entrepreneurial university also encompasses the concept of academic entrepreneurship in its broad sense. For a university to become entrepreneurial, individual academics also have to adapt and to behave in an entrepreneurial way. This concept is not solely conceived here as the launching of new ventures by academics (a view embraced by Shane, 2004, for instance). It relates more to the view of Stevenson, Roberts and Grousbeck (1989), referenced by Glassman et al. (2003, p.354) or “the process of creating and seizing an opportunity and pursuing it to create something of value regardless of current available resources.”<p>The difficulty facing universities is then to adapt to their external environment while preserving the integrity of their two traditional academic missions. However, some conceive this challenge as precisely an ability that characterise the very intrinsic university’s nature. "The uniqueness of the university,(…) lies in its protean capacity to change its shape and function to suit its temporal and sociopolitical environment while retaining enough continuity to deserve its unchanging name” (Perkin, 1984, p.18). <p>Furthermore, others perceive this challenge as a tension that has always been at the root of the university’s character. “The cherished view of some academics that higher education started out on the Acropolis of scholarship and was desecrated by descent into the Agora of materialistic pursuit led by ungodly commercial interests and scheming public officials and venal academic leaders is just not true for the university systems that have developed at least since 1200 A.D. If anything, higher education started in the Agora, the market place, at the bottom of the hill and ascended to the Acropolis on the top of the hill… Mostly it has lived in tension, at one and the same time at the bottom of the hill, at the top of the hill, and on many paths in between” (Kerr, 1988, p.4; quoted by Glassman, 2003, p.353).<p>Nevertheless, it appears that some institutions, the ones integrating the best their different missions and being the most ‘complete’ in terms of the activities they perform, will be better positioned to overcome this second revolution than other institutions. “Since science-based innovations increasingly have a multidisciplinary character and build on "difficult-to-codify" people-centred interactions, university-based systems of industry science links, which combine basic and applied research with a broader education mission, are seen as enjoying a comparative advantage relative to research institutes” (OECD, 2001 quoted by Debackere and Veugeleers, 2005, p.324). Or as stated by Geuna (1998, p.266), in his analysis of the way the different historical trajectories of European universities are influencing their ability to adapt to the current changing environment, “ (…) the renowned institutions of Cluster IV (pre-war institutions, large in size, with high research output and productivity) are in a strong position both scientifically and politically, and can exercise bargaining power in their relations with government and industry. (…) On the other side, universities in the other two clusters (new postwar universities, characterised by small size, low research output and low research orientation and productivity, whether involved in technological research or in teaching), with very low research grants from government, are pushed to rely more heavily on industrial funding. Being in a weak financial position, they may find themselves in an asymmetric bargaining relationship with industry that they may be unable to manage effectively.”<p>To summarize, one could attempt to define the broad notion of an ‘entrepreneurial university’ as follows. An entrepreneurial university is a university that adapts to the current changing environment that puts a stronger emphasis on knowledge, by properly integrating the third mission or the capitalisation of knowledge aside of its two traditional missions. This adaptation requires a radical change in the way the university is organised. It will require important strategic reorientation from the top but also, and mainly, it will require from the individual academics to better seize new opportunities to generate value (not only financial but also scientific or academic) given scarcer resources. Renowned and complete universities (with teaching, basic and applied research) have an edge over other institutions to overcome this second revolution.<p>This notion of ‘entrepreneurial university’ has drawn criticisms. For example, academics’ interactions with industry could impact negatively on research activities by reorienting fundamental research towards more applied research projects (Cohen and Randazzese, 1996; David, 2000), by restricting academic freedom (Cohen et al. 1994; Blumenthal et al. 1996; Blumenthal et al. 1997), or by potentially reducing scientific productivity (see for instance van Zeebroeck et al. 2008 for a review on this issue). The present work does not address the issue of the impact of increased interactions with the business sector on traditional academic missions nor the question of whether universities should become entrepreneurial or not. Instead, the essays start from the idea that the ‘entrepreneurial university’ notion is part of the intrinsic nature of modern universities, or at least, is a part of its evolution. Industry-university relationships are not a new phenomenon; it can be traced at least to the mid- to late-1800s in Europe and to at least the industrial revolution in the USA (Hall et al. 2001). What is evolving is the nature of such relationships that become more formal. The present analysis starts then from the general observation that some universities (and researchers) are more entrepreneurially-oriented and better accept this mission than others. From that stems the primary research question addressed in this thesis: are there characteristics or conditions leading to a smooth coexistence of traditional and new academic missions inside an entrepreneurial university? And if so, what are they?<p>Existing work on the entrepreneurial university is a nascent but already well developed field of research. The aimed contribution of this thesis is to analyse the topic under three specific but complementary angles. These three perspectives are explored into the four main chapters of this work, structured as follows. Chapter 1 is titled “Turning science into business: A case study of a traditional European research university”. It introduces the topic by investigating the dynamics at play that may explain the propensity of a traditional, research-oriented university to start generate entrepreneurial outputs, while being not full-fledge entrepreneurially organised. Exploring the importance of “new” entrepreneurial outputs, as defined as patents and spin-off companies, compared to other ways of transferring new knowledge to the industry, Chapter 2 reviews the literature on the variety of knowledge transfer mechanisms (KTMs) used in university-industry interactions. It is titled “University-Industry interactions and knowledge transfer mechanisms: a critical survey”. Given scarcer structural funds for academic research and increasing pressure on academics to diversify their activities in terms of being involved in patenting or spin-off launching, Chapter 3 and Chapter 4 investigate the role played by individual characteristics of researchers in attracting competitive, external funding. Chapter 3 presents stylised facts related to external fundraising at ULB and characteristics of researchers who attracted these funds over the period 1998-2008. The empirical analysis on associations between individual characteristics of researchers (intrinsic, scientific and entrepreneurial) and the extent of funds attracted from different sources (national, regional and business) is presented in Chapter 4, titled “The determinants of academic fundraising.” Chapter 5 concludes and suggests ideas for future investigation on this topic. Chapter 6, in appendix of the present work, titled “A note on the drivers of R&D intensity”, is not directly linked to the issue of the entrepreneurial university. It has been included to complement the studied topic and to put in perspective the present work. Academic research and university-industry interactions constitute important drivers of a national R&D and innovation system. Other factors are at play as well. Looking at this issue at the macroeconomic level, Chapter 6 investigates to what extent the industrial structure of a country influences the observed R&D intensity, and hence would bias the well-known country rankings based on aggregate R&D intensity.<p> / Doctorat en Sciences économiques et de gestion / info:eu-repo/semantics/nonPublished
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Essays on the value of academic patents and technology transfer / Essais sur la valeur des brevets universitaires et le transfert de technologieSapsalis, Eleftherios 12 June 2007 (has links)
Around the world, knowledge and technology transfer have moved to the forefront of attention in economic, social and industrial policy. As the origins of future development increasingly derives from innovation, attention is paid more and more to non-traditional sources that have the potential to become the basis for creation of new businesses or the catalyser for the rejuvenation of old ones. Among those sources, we find university. These last years, academic patents have been one of the emerging phenomena witnessing the growing evolvement of university in the innovation process. The aim of this doctoral dissertation is to analyse the transfer of technology from university to industry through the analysis of patents. This work pursuits a threefold approach. First, it intends to analyse which characteristics determine the propensity of a university to get involved in technology transfer and more specifically to apply for a patent. Second, it disentangles the underlining value determinants of the patents to decode the value of academic patents and to identify the research processes that are leading to the most valuable inventions. Finally, it investigates the relevancy of academic patenting for innovation in general and wonders if on the long run, such practices could put innovation at risk. / Doctorat en Sciences économiques et de gestion / info:eu-repo/semantics/nonPublished
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A conceptual model for commercialisation at an academic institutionDe Abreu, J. M. G. 12 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2005. / ENGLISH ABSTRACT: Constant and aggressive change is a characteristic that has shaped our present day
life and occurs at all levels of society. In a new South Africa, an entrepreneurial
approach has become a means of survival. Modern day South Africans have been
compelled to adopt an innovative and entrepreneurial mindset in order to function
optimally. For the higher education sector, this has meant the commercialisation of
many aspects of their operations due to yearly cuts in subsidy allocations.
Stellenbosch University is not exempt from this and is also affected by these cuts.
The goal of this study is therefore to provide an internationally researched conceptual
model and process for commercialising academic research at Stellenbosch
University. This will require the adoption of an entrepreneurial mindset which views
research differently from its traditional mode. By moving away from an academic
view of research, new partnerships, opportunities and outcomes become possible,
from which new revenue avenues could be opened.
The question arises as to what technological innovations are likely to result in
commercial success and what route should a university then take to successfully
commercialise their research findings? Finding practical answers to these questions
could provide a platform from which a university can make accurate and timely
decisions with regards to the commercialisation of its academic research. Accurate
decision-making is therefore an essential tool in the management of this process.
Commercialisation is not viable without first creating an innovative mindset and
platform. These cannot be created without first understanding the concept of
newness. Consistent newness requires continuous innovation, from which academic
entrepreneurship then stems. The successful commercialisation of this
entrepreneurship can then be understood by considering the various concepts and
basic components involved in commercialisation.
A broad look at literature provided the basis for this platform from which a model
could then be constructed. In constructing the model, the key components were first
identified. Secondly, a brief look at four different commercialsiation models provided
an overview of the thought pattems involved in such a process. The synthesis of
these components and models culminated in a conceptual model for
commercialisation within the Stellenbosch University environment. This model
included the tangible and intangible side of commercialisation, incorporating
organisational mindset, attitudes and culture. / AFRIKAANSE OPSOMMING: Konstante en omvattende verandering is 'n kenmerk van die eietydse samelewing en
raak alle sosiale vlakke. 'n Entrepreneuriese benadering het in die nuwe Suid-Afrika
'n middel tot oorlewing geword. Eietydse Suid-Afrikaners word genoodsaak om
innoverend en ondernemend te wees ten einde optimaal te kan funksioneer. Dit
impliseer dat tersiere instellings byvoorbeeld baie van hul bedrywighede moet
kommersialiseer, weens toenemende besnoeiings in subsidiering.
Die Universiteit van Stellenbosch word insgelyks deur hierdie besnoeiings geraak.
Die doel van hierdie studie is die ontwerp van 'n konsepsuele model en proses vir
kommersialisering van akademiese navorsing vir die Universiteit van Stellenbosch,
gebaseer op internasionale navorsing. Dit vereis 'n entrepreneuriese denkwyse wat
navorsing anders benader as in die verlede. Deur weg te beweeg van 'n suiwer
akademiese siening van navorsing, word nuwe vennootskappe, geleenthede en
uitkomste moontlik, en skep sodoende ook nuwe bronne van inkomste.
Tegniese innoverings wat prakties en uitvoerbaar is kan moontlik as platform dien vir
hierdie kommersialisering. Dit veronderstel toepaslike besluitneming as
noodsaaklike middel in die bestuur van die proses.
'n Nadere deurskouing van konsepte onderliggend aan suksesvolle
kommersialisering van entrepreneurskap, tesame met 'n bree oorsig van navorsing in
hierdie verband, het die basis gevorm vir die ontwerp van 'n model.
Kernkomponente is eerstens identifiseer. Bestaande modelle het tweedens 'n oorsig
van denkpatrone oor die ontwerp van so 'n proses gebied. 'n Sintese van hierdie
komponente en modelle het kulmineer in 'n konsepsuele model vir kommersialisering
binne die Universiteit van Stellenbosch omgewing. Hierdie model sluit die praktiese
deel van kommersialisering, sowel as die ontasbare deel, naamlik organisatoriese
denkwyses, houdings en kultuur in.
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