Services and service-based business are a major part of any economy. However, service-based supply chains require a greater level of interaction between provider and consumer than the traditional manufacturing or product-based supply chain. Therefore, they require optimization and resiliency models that acknowledge the constraints and goals unique to service-based industries. Value co-creation and service-dominant logistics (SDL) are relatively new to operations research. Existing literature in management science provides a framework for value co-creation but does not provide a model for optimizing value cocreation and resiliency in a complex or dynamic systems such as education supply chains (ESC). This dissertation addresses these knowledge gaps through 3 essays. The first essay establishes a method for optimizing investment in resiliency measures when utilizing parallel supply chains. The essay examines the intersection of value co-creation theory between higher education and service-dominant logistics (SDL) to understand the role of supply chain elements in value cocreation. The second essay provides a theoretical approach to incorporating resilience planning into the customer relationship management model. The final essay establishes a method for optimizing investment in resiliency measures when utilizing parallel service supply chains.