Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. And how to adapt their omnichannel strategy when one of their channels gets affected. This is to see if a new model is viable in a post pandemic world. Methodology - The study applied a qualitative method where semi-structured interviews was held with employees and with consumers. Findings - The stores’ main purpose during the pandemic has been to act as a hybrid warehouse where you can view the product before fully purchasing it or to utilise BOPIS. The store has also had to change and adapt accordingly. Ultimately the store has proven to stand firm and showed that it still has a place in the market. Practical Implications - The current pandemic has made it more important for retailers to identify when showrooming or reverse showrooming is used. Therefore, a more in-depth analysis on the different approaches to minimise the usage of showrooming and reverse showrooming is necessary. As our findings from data and literature both cases suggest that price and product evaluation are the main reasons why consumers are showrooming. We can draw the conclusion that showrooming, and reverse showrooming is used mainly because of the price and evaluation of the product. Retailers should therefore introduce sales strategies to gain customers in the competitive market and minimise the risk for customers to use showrooming or reverse showrooming. Contribution - This study contributes to the young research area by assessing the effects that showrooming and reverse showrooming may have on retailers. And how to adapt their omnichannel strategy when one of their channels gets affected.