by Chan Ka Ching Marina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves [52-53]). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / UST OF FIGURES --- p.v / LIST OF TABLES --- p.vi / Chapter 1. --- INTRODUCTION --- p.1 / General Organization of the Dissertation --- p.1 / Wave of Electronic Commerce --- p.2 / What is Electronic Commerce --- p.3 / Development of the Internet in Hong Kong --- p.3 / Electronic Commerce Opportunities in Hong Kong --- p.5 / Chapter 2. --- RESEARCH METHODOLOGY --- p.8 / Literature Review --- p.8 / Previous studies and surveys --- p.8 / Survey Questionnaires --- p.8 / Focus Group - IT consultants specialized in implementing e-commerce --- p.9 / Chapter 3. --- PURPOSE OF STUDY --- p.11 / Chapter 4. --- LITERATURE REVIEW --- p.12 / Chapter 5. --- RESULT OF SURVEYS AND IMPLICATIONS --- p.17 / Consumers' readiness and acceptance of e-commerce --- p.17 / Demographic Characters of the Respondents --- p.19 / "Knowledge on Computer, the Internet and Electronic Commerce" --- p.20 / Current Usage of Computer and the Internet --- p.22 / Acceptance and Participation in Internet-based Commercial Activities --- p.23 / Government Support --- p.25 / Summary and Implications --- p.26 / Companies' readiness and acceptance of e-commerce --- p.30 / Company Profile of the Responding Companies --- p.31 / Current Usage of Computer --- p.31 / Current Usage of Electronic Commerce --- p.32 / Obstacles in applying Electronic Commerce --- p.32 / Summary and Implications --- p.34 / Chapter 6. --- FINDINGS FROM FOCUS GROUP --- p.36 / Past Success --- p.36 / Lack of Strategy --- p.37 / High Initial Cost --- p.37 / Chapter 7. --- ANALYSIS AND RECOMMENDATION --- p.38 / Security and Privacy Concerns and Lack of Trust --- p.38 / Companies Strategies/Visions on using Internet Commerce --- p.41 / Interface for on-line shops --- p.43 / IT Professionals --- p.44 / IT Culture --- p.45 / High Initial Investment Cost --- p.47 / Chapter 8. --- CONCLUSION --- p.50 / REFERENCE / APPENDIX A SURVEY ON CONSUMER ACCEPTANCE OF ELECTRONIC COMMERCE ON THE NTERNET / APPENDIX B SURVEY ON ELECTRONIC COMMERCE OF LOCAL COMPANIES / APPENDIX C RESULTS OF SURVEY ON READINESS AND ACCEPTANCE OF CONSUMERS ON ELECTRONIC COMMERCE / APPENDIX D RESULTS OF SURVEY ON READINESS AND ACCEPTANCE OF LOCAL COMPANIES ON ELECTRONIC COMMERCE

published_or_final_version / abstract / Public Administration / Master / Master of Public Administration

by Lai Ying Kit Andy, Tong Kwok Kei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 79-80). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / ACKNOWLEDGEMENTS --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter 1.0 --- INTRODUCTION --- p.1 / Chapter 2.0 --- LITERATURE REVIEW --- p.4 / Chapter 2.1 --- Theoretical Framework ´ؤ A Strategic Planning Model --- p.4 / Chapter 2.2 --- Summary of Previous Research --- p.6 / Chapter 2.2.1 --- Research from Hong Kong --- p.6 / Chapter 2.2.2 --- Research from Taiwan --- p.7 / Chapter 2.2.3 --- Research from Singapore --- p.8 / Chapter 2.2.4 --- Research from Australia --- p.11 / Chapter 2.2.5 --- Research from Asia-Pacific --- p.12 / Chapter 2.3 --- Limitation of Previous Studies --- p.13 / Chapter 3.0 --- OBJECTIVES --- p.14 / Chapter 4.0 --- METHODOLOGY --- p.16 / Chapter 4.1 --- Definitions --- p.16 / Chapter 4.1.1 --- Electronic Commerce (EC) --- p.16 / Chapter 4.1.2 --- Small and Medium-Sized Enterprise (SME) --- p.17 / Chapter 4.2 --- Data Collection --- p.17 / Chapter 4.2.1 --- Bilingual Survey --- p.17 / Chapter 4.2.2 --- Manager Interviews --- p.18 / Chapter 4.2.3 --- Desk Research --- p.19 / Chapter 4.2.4 --- Formal Presentation --- p.19 / Chapter 5.0 --- PROFILE OF SURVEY AND INTERVIEW RESULTS --- p.20 / Chapter 6.0 --- RESULTS AND FINDINGS --- p.23 / Chapter 6.1 --- Current usage of Computer and Electronic Commerce Capability --- p.23 / Chapter 6.1.1 --- Computer Terminals --- p.23 / Chapter 6.1.2 --- MIS/IT Department --- p.24 / Chapter 6.1.3 --- Outsourced IT Functions --- p.26 / Chapter 6.1.4 --- Internet and E-mail --- p.27 / Chapter 6.1.5 --- Electronic Business Functions --- p.28 / Chapter 6.2 --- Perceived Benefits of Electronic Commerce --- p.35 / Chapter 6.2.1 --- Improve Information Exchange with Customers --- p.36 / Chapter 6.2.2 --- Reduce Cost of Maintaining Company Information --- p.37 / Chapter 6.2.3 --- International Market Exposure --- p.37 / Chapter 6.2.4 --- Improve Customer Service and Enhance Customer Loyalty & Retention --- p.38 / Chapter 6.2.5 --- Improve Information Exchange with Suppliers --- p.38 / Chapter 6.2.6 --- Reduce Costs through Web Based Purchasing and Procurement --- p.39 / Chapter 6.3 --- Obstacles in Applying Electronic Commerce --- p.39 / Chapter 6.3.1 --- Electronic Payment & Data Confidentiality --- p.41 / Chapter 6.3.2 --- Quality Assurance and Proprietary Requirement --- p.42 / Chapter 6.3.3 --- Human and Capital Resources --- p.43 / Chapter 6.3.4 --- Reluctance for Change and Lack of Drivers and Initiatives --- p.44 / Chapter 7.0 --- E-STRATEGY FRAMEWORK --- p.46 / Chapter 7.1 --- Step 1: Setting the Goal --- p.47 / Chapter 7.2 --- Step 2: External Analysis --- p.47 / Chapter 7.3 --- Step 3: Internal Analysis --- p.53 / Chapter 7.4 --- Step 4: Selecting e-Strategies --- p.54 / Chapter 7.5 --- Step 5: Identifying e-Competitive Advantages --- p.56 / Chapter 7.6 --- Step 6: Selecting e-Functional Areas --- p.56 / Chapter 8.0 --- CONCLUSION AND RECOMMENDATION --- p.58 / APPENDICES / Chapter I. --- Original Questionnaire in English & Chinese Versions --- p.61 / Chapter II. --- Letter of Gratitude --- p.77 / BIBLIOGRAPHY --- p.79

by Yau Mun-Yee. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 52-53). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Research Objective --- p.2 / Organization --- p.3 / Chapter II. --- ELECTRONIC DATA INTERCHANGE (EDI) --- p.5 / Definition --- p.5 / History --- p.5 / Classification --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.9 / Chapter IV. --- RESEARCH METHOLOGY --- p.13 / Research Hypotheses --- p.13 / Measurement of EDI Usage --- p.15 / Choice of Trading Partner --- p.17 / Methodology --- p.19 / Chapter V. --- DATA ANALYSIS --- p.21 / Testing of First Hypothesis HI --- p.23 / Testing of Second Hypothesis H2 --- p.27 / Testing of Third Hypothesis H3 --- p.30 / Chapter VI. --- INTERVIEW STUDY --- p.37 / EDI Implementation Strategy of the Company --- p.37 / EDI Connection Strategy of the Company --- p.41 / Chapter VII. --- CONCLUSION --- p.45 / Summary --- p.45 / Limitation of this Research --- p.46 / Suggestion for Future Research --- p.47 / Managerial Implication --- p.47 / APPENDIX A Covering Letter --- p.50 / APPENDIX B Research Questionnaire --- p.51 / BIBLIOGRAPHY --- p.52

published_or_final_version / Transport Policy and Planning / Master / Master of Arts in Transport Policy and Planning

published_or_final_version / Transport Policy and Planning / Master / Master of Arts in Transport Policy and Planning

abstract / Transport Policy and Planning / Master / Master of Arts

by Chung Ka Po, Lai Chun Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- BACKGROUND - ABOUT THE BOOKSTORE INDUSTRY --- p.4 / What is an Online Bookstore --- p.4 / An Overview of the US Bookstore Industry --- p.5 / A review on Amazon.com: the US online bookstore giant --- p.6 / An overview of the Hong Kong bookstore industry --- p.7 / Online bookstores in Hong Kong --- p.10 / WTO's effect on the development of online bookstore in Hong Kong --- p.12 / Chapter III. --- LITERATURE REVIEW --- p.14 / Research into the Value of Internet Commerce to Customers --- p.14 / The Importance of Value --- p.17 / An Empirical Study --- p.18 / Chapter IV. --- METHODOLOGY --- p.19 / Questionnaire Development --- p.19 / Sample and Data Collection --- p.21 / Chapter V. --- MEASUREMENT --- p.22 / Definition of Variables --- p.22 / Chapter VI. --- RESULTS --- p.31 / Tests for Online Bookstore --- p.31 / Tests for Conventional Bookstore --- p.35 / Chapter VII. --- RECOMMENDATIONS & CONCLUSION --- p.40 / Recommendation 1: Better Security System --- p.40 / "Recommendation 2: Build Trust, Increase Brand Equity" --- p.42 / Recommendation 3: Increase Choice --- p.43 / Recommendation 4: Maximize Access to Information --- p.43 / Limitations and Future Research --- p.44 / APPENDIX --- p.47 / BIBLIOGRAPHY --- p.51

by Leung Kwong Lok, Wan Lai Yin, Carol. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 96-96). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Electronic Commerce - an Emerging Market --- p.1 / Background on the Internet --- p.3 / Research Objectives --- p.5 / Methodology --- p.6 / Chapter II. --- ELECTRONIC COMMERCE ON THE NET --- p.8 / Size of the Internet Market --- p.8 / Market Potential for Internet Commerce --- p.11 / Business Models for Internet Commerce --- p.15 / Advertising Model --- p.15 / Subscription Model --- p.16 / Transaction Model --- p.17 / Advantages of Internet Shopping & Impact on the Value Chain --- p.19 / Advantages --- p.19 / Impact on Value Chain --- p.21 / Products/Services to be Sold on the Net --- p.22 / Ways to Attract and Sustain Cyber Customers --- p.24 / Strategic Issues that a Net Merchant will Face --- p.26 / Vendor Reliability --- p.28 / Accessibility of the Internet --- p.29 / Copyright --- p.30 / Other Issues --- p.32 / Chapter III. --- INTERNET SHOPPING TECHNOLGICAL ENABLERS --- p.33 / Overview --- p.33 / Intelligent Agent --- p.33 / Internet Payment System --- p.35 / Internet Appliance/Network Computer --- p.40 / Access Technology --- p.41 / Chapter IV. --- INTERNET AND E-COMMERCE DEVELOPMENT IN HONG KONG … --- p.44 / The Hong Kong Internet User Profile Analysis --- p.44 / The Internet Population Growth in Hong Kong --- p.44 / Internet User Demographic Profile --- p.44 / Usage profile --- p.46 / Legislation --- p.46 / Public Non-Exclusive Telecommunication Service (PNETS) License for IAP --- p.47 / Data Privacy Ordinance --- p.47 / Regulation of Obscene and Indecent Materials Transmitted On the Internet --- p.50 / Infrastructure Development --- p.50 / De-regulation Of The Hong Kong Telecommunication Industry --- p.51 / Hong Kong Internet eXchange (HKIX) --- p.52 / The Internet Industry Participants --- p.52 / Internet Access Provider --- p.53 / Internet Content Provider and Online Commerce Models --- p.55 / Chapter V. --- CASE STUDY --- p.60 / Cathay Pacific Airways Limited --- p.60 / Interview Summary --- p.61 / US Experience --- p.63 / Wellcome Company Limited --- p.64 / Interview Summary --- p.66 / U.S. Experience --- p.69 / CityLine (Hong Kong) Ltd --- p.73 / Interview Summary --- p.74 / U.S. Experience --- p.76 / Universal Networks --- p.78 / Interview Summary --- p.78 / US Experience --- p.80 / MEDIA Magazine --- p.82 / Interview Summary --- p.82 / US Experience --- p.84 / Summary Of Interviews --- p.85 / Companies' Expectation And Actual Results --- p.85 / Obstacles Encountered --- p.86 / Wish List --- p.86 / Chapter VI. --- CONCLUSION AND RECOMMENDATIONS --- p.88 / Cultural Factor --- p.89 / Environmental Factor --- p.89 / Technological Factor --- p.90 / Regulatory Factor --- p.91 / Media Impact --- p.91 / Chapter VII. --- LIMITATIONS --- p.92 / APPENDIX --- p.93 / BILIOGRAPHY --- p.96

published_or_final_version / Industrial and Manufacturing Systems Engineering / Master / Master of Philosophy