abstract / Transport Policy and Planning / Master / Master of Arts

by Chung Ka Po, Lai Chun Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 54-55). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- BACKGROUND - ABOUT THE BOOKSTORE INDUSTRY --- p.4 / What is an Online Bookstore --- p.4 / An Overview of the US Bookstore Industry --- p.5 / A review on Amazon.com: the US online bookstore giant --- p.6 / An overview of the Hong Kong bookstore industry --- p.7 / Online bookstores in Hong Kong --- p.10 / WTO's effect on the development of online bookstore in Hong Kong --- p.12 / Chapter III. --- LITERATURE REVIEW --- p.14 / Research into the Value of Internet Commerce to Customers --- p.14 / The Importance of Value --- p.17 / An Empirical Study --- p.18 / Chapter IV. --- METHODOLOGY --- p.19 / Questionnaire Development --- p.19 / Sample and Data Collection --- p.21 / Chapter V. --- MEASUREMENT --- p.22 / Definition of Variables --- p.22 / Chapter VI. --- RESULTS --- p.31 / Tests for Online Bookstore --- p.31 / Tests for Conventional Bookstore --- p.35 / Chapter VII. --- RECOMMENDATIONS & CONCLUSION --- p.40 / Recommendation 1: Better Security System --- p.40 / "Recommendation 2: Build Trust, Increase Brand Equity" --- p.42 / Recommendation 3: Increase Choice --- p.43 / Recommendation 4: Maximize Access to Information --- p.43 / Limitations and Future Research --- p.44 / APPENDIX --- p.47 / BIBLIOGRAPHY --- p.51

by Leung Kwong Lok, Wan Lai Yin, Carol. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 96-96). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Electronic Commerce - an Emerging Market --- p.1 / Background on the Internet --- p.3 / Research Objectives --- p.5 / Methodology --- p.6 / Chapter II. --- ELECTRONIC COMMERCE ON THE NET --- p.8 / Size of the Internet Market --- p.8 / Market Potential for Internet Commerce --- p.11 / Business Models for Internet Commerce --- p.15 / Advertising Model --- p.15 / Subscription Model --- p.16 / Transaction Model --- p.17 / Advantages of Internet Shopping & Impact on the Value Chain --- p.19 / Advantages --- p.19 / Impact on Value Chain --- p.21 / Products/Services to be Sold on the Net --- p.22 / Ways to Attract and Sustain Cyber Customers --- p.24 / Strategic Issues that a Net Merchant will Face --- p.26 / Vendor Reliability --- p.28 / Accessibility of the Internet --- p.29 / Copyright --- p.30 / Other Issues --- p.32 / Chapter III. --- INTERNET SHOPPING TECHNOLGICAL ENABLERS --- p.33 / Overview --- p.33 / Intelligent Agent --- p.33 / Internet Payment System --- p.35 / Internet Appliance/Network Computer --- p.40 / Access Technology --- p.41 / Chapter IV. --- INTERNET AND E-COMMERCE DEVELOPMENT IN HONG KONG … --- p.44 / The Hong Kong Internet User Profile Analysis --- p.44 / The Internet Population Growth in Hong Kong --- p.44 / Internet User Demographic Profile --- p.44 / Usage profile --- p.46 / Legislation --- p.46 / Public Non-Exclusive Telecommunication Service (PNETS) License for IAP --- p.47 / Data Privacy Ordinance --- p.47 / Regulation of Obscene and Indecent Materials Transmitted On the Internet --- p.50 / Infrastructure Development --- p.50 / De-regulation Of The Hong Kong Telecommunication Industry --- p.51 / Hong Kong Internet eXchange (HKIX) --- p.52 / The Internet Industry Participants --- p.52 / Internet Access Provider --- p.53 / Internet Content Provider and Online Commerce Models --- p.55 / Chapter V. --- CASE STUDY --- p.60 / Cathay Pacific Airways Limited --- p.60 / Interview Summary --- p.61 / US Experience --- p.63 / Wellcome Company Limited --- p.64 / Interview Summary --- p.66 / U.S. Experience --- p.69 / CityLine (Hong Kong) Ltd --- p.73 / Interview Summary --- p.74 / U.S. Experience --- p.76 / Universal Networks --- p.78 / Interview Summary --- p.78 / US Experience --- p.80 / MEDIA Magazine --- p.82 / Interview Summary --- p.82 / US Experience --- p.84 / Summary Of Interviews --- p.85 / Companies' Expectation And Actual Results --- p.85 / Obstacles Encountered --- p.86 / Wish List --- p.86 / Chapter VI. --- CONCLUSION AND RECOMMENDATIONS --- p.88 / Cultural Factor --- p.89 / Environmental Factor --- p.89 / Technological Factor --- p.90 / Regulatory Factor --- p.91 / Media Impact --- p.91 / Chapter VII. --- LIMITATIONS --- p.92 / APPENDIX --- p.93 / BILIOGRAPHY --- p.96

University of Macau / Faculty of Business Administration / Department of Management and Marketing

University of Macau / Faculty of Business Administration / Department of Management and Marketing

published_or_final_version / Industrial and Manufacturing Systems Engineering / Master / Master of Philosophy

University of Macau / Institute of Chinese Medical Sciences

Indiana University-Purdue University Indianapolis (IUPUI) / The author employs Hoffman and Ford’s method for analyzing organizational rhetoric to examine the discourse of Google, Inc. Employing a hybrid method, built on rhetorical criticism which incorporates elements of organizational communication theory, the analysis examines identity rhetoric present in Google’s discourse regarding its operations in China. Using this approach, the author leverages the method to critically examine hegemonic aspects of the discourse in order to examine how Google constructs its Western consumer based audience regarding online privacy and free speech.

Fu Gang. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 71-72). / Abstracts in English and Chinese. / ABSTRACT OF THESIS ENTITLED --- p.I / ACKNOWLEDGEMENT --- p.III / TABLE OF CONTENT --- p.IV / LIST OF FIGURES --- p.VII / LIST OF TABLES --- p.VIII / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.1 --- A Third-party E-commerce Logistics Center in Need --- p.1 / Chapter 1.2 --- Difficulty in Designing the Logistics Center --- p.2 / Chapter 1.3 --- AHP and ANP --- p.3 / Chapter 1.4 --- Scope of the Study --- p.4 / Chapter 1.5 --- Organization of the Thesis --- p.5 / Chapter CHAPTER 2 --- BACKGROUND AND LITERATURE REVIEW --- p.7 / Chapter 2.1 --- Third-party E-commerce Logistics Center --- p.7 / Chapter 2.2 --- "Government, Investors, and Users" --- p.8 / Chapter 2.3 --- Center Design --- p.11 / Chapter 2.3.1 --- Information and Physical Infrastructure --- p.11 / Chapter 2.3.2 --- Ownership Arrangement --- p.12 / Chapter 2.3.3 --- Design Alternatives --- p.13 / Chapter 2.4 --- Evaluating Design Alternatives --- p.17 / Chapter CHAPTER 3 --- AHP MODEL --- p.19 / Chapter 3.1 --- Introduction of AHP --- p.19 / Chapter 3.2 --- AHP Models for Government --- p.20 / Chapter 3.2.1 --- Benefit to Government --- p.20 / Chapter 3.2.2 --- Cost to Government --- p.23 / Chapter 3.2.3 --- Risk to Government --- p.24 / Chapter 3.3 --- AHP Models for Investors --- p.25 / Chapter 3.3.1 --- Benefit to Investors --- p.25 / Chapter 3.3.2 --- Cost to Investors --- p.28 / Chapter 3.3.3 --- Risk to Investors --- p.29 / Chapter 3.4 --- AHP Models for Users --- p.32 / Chapter 3.4.1 --- Benefit to Users --- p.32 / Chapter 3.4.2 --- Cost to Users --- p.34 / Chapter 3.4.3 --- Risk to Users --- p.36 / Chapter CHAPTER 4 --- RISK SHARING IN CENTER DESIGN ´ؤ USING AHP MODEL --- p.38 / Chapter 4.1 --- "Solution Methodology of Aggregating Benefit, Cost and Risk in AHP" --- p.38 / Chapter 4.2 --- Aspects in Determining an Agreeable Solution --- p.40 / Chapter 4.3 --- Sensitivity Analysis in AHP --- p.42 / Chapter 4.4 --- A Conflict-Resolving Solution Procedure for AHP --- p.44 / Chapter 4.5 --- An Illustrative Numerical Example in AHP --- p.48 / Chapter CHAPTER 5 --- ANP MODEL --- p.51 / Chapter 5.1 --- Introduction of ANP --- p.51 / Chapter 5.2 --- ANP Models for Government --- p.53 / Chapter 5.2.1. --- Benefit to Government --- p.55 / Chapter 5.2.2. --- Cost to Government --- p.54 / Chapter 5.2.3. --- Risk to Government --- p.54 / Chapter 5.3 --- ANP Models for Investors --- p.56 / Chapter 5.3.1 --- Benefit to Investors --- p.56 / Chapter 5.3.2 --- Cost to Investors --- p.56 / Chapter 5.3.3 --- Risk to Investors --- p.56 / Chapter 5.4 --- ANP Models for Users --- p.56 / Chapter 5.4.1 --- Benefit to Users --- p.56 / Chapter 5.4.2 --- Cost to Users --- p.58 / Chapter 5.4.3 --- Risk to Users --- p.58 / Chapter CHAPTER 6 --- RISK SHARING IN CENTER DESIGN ´ؤ USING ANP MODEL --- p.60 / Chapter 6.1 --- Aggregated Benefit-Cost-Risk ANP Model --- p.60 / Chapter 6.2 --- Sensitivity Analysis of ANP Model in an AHP Fashion --- p.61 / Chapter 6.3 --- Sensitivity Analysis of General ANP Model --- p.62 / Chapter 6.4 --- A Conflict-Resolving Solution Procedure for ANP --- p.63 / Chapter 6.5 --- An Illustrative Numerical Example in ANP --- p.66 / Chapter CHAPTER 7 --- p.69 / CONCLUSION --- p.69 / BIBLIOGRAPHY --- p.71