Submitted by (edna.saturno@ufrpe.br) on 2016-05-24T14:04:23Z No. of bitstreams: 1 Euri Charles Andrade da Silva.pdf: 2514555 bytes, checksum: 8613e567375674ed82f44f03c9dcc074 (MD5) / Made available in DSpace on 2016-05-24T14:04:23Z (GMT). No. of bitstreams: 1 Euri Charles Andrade da Silva.pdf: 2514555 bytes, checksum: 8613e567375674ed82f44f03c9dcc074 (MD5) Previous issue date: 2010-08-11 / Electronic trade (or e-commerce) refers to the use of the Internet to accomplish businesses. More formally, concerns the commercial transactions accomplished between organizations and individuals or enter two or more organizations. The case study developed in the research allowed the knowledge of the productive chain of tropical flowers in Pernambuco, that detach occupying the fifth place in the country in the production and commercialization of the section. The research is accomplished in four companies that negotiate products in their virtual sites developed to assist lists and fidelizacion customers of several places of Brazil and of the world. Of those four companies, three are farms producing tropical flowers and the fourth company a reseller; all use the e-commerce as primordial factor of sales and profits. The research shows as the virtual companies negotiate their flowers inside of the applied methodology of the ten steps of the operation of the electronic trade that are merchandising, promotions, service to customers, sales, form of payments, after-sales, logistics, safety, stock and monitoration. The application of the analysis model adopted to treat of the electronic trade, of the researched companies, it showed that the same ones had benefits with that adoption, resulting in growth of the market and customers' increase, mainly in relation to the direct purchases through the sites. The job of the internet allowed to the producer to have opportunity to assist consumers specific online, specific markets and to work product in terms that improve quality, and the appearance and also develop more appropriate strategies of distribution and sale of the products. / Comércio eletrônico (ou e-commerce) refere-se ao uso da Internet para realizar negócios. Mais formalmente, diz respeito às transações comerciais realizadas digitalmente entre organizações e indivíduos ou entre duas ou mais organizações. O estudo de caso desenvolvido nessa pesquisa permitiu o conhecimento da cadeia produtiva de flores tropicais em Pernambuco, que se destaca ocupando o quinto lugar no País na produção e comercialização do setor. A pesquisa é realizada em quatro empresas que negociam produtos em seus sites virtuais desenvolvidos para atender listas e fidelizar clientes de diversos lugares do Brasil e do mundo. Dessas quatro empresas, três são fazendas produtoras de flores tropicais e a quarta empresa uma revendedora, todas utilizam o e-commerce como fator primordial de vendas e lucros com o auxilio da internet. A pesquisa mostra como as empresas virtuais negociam suas flores dentro da metodologia aplicada dos dez passos da operação do comércio eletrônico que são merchandising, promoções, atendimento a clientes, vendas, forma de pagamentos, pós-venda, logística, segurança, estoque e monitoramento. A aplicação desse modelo de análise adotado para tratar do comércio eletrônico, das empresas pesquisadas, mostrou que as mesmas tiveram benefícios com essa adoção, resultando em crescimento do mercado e aumento de clientes, principalmente em relação às compras diretas através dos sites. O emprego da internet permitiu ao produtor ter oportunidade de atender consumidores específicos online, mercados específicos e trabalhar o seu produto em termos de melhorar a qualidade, melhorar a aparência e também desenvolver estratégias mais adequadas de distribuição e venda dos produtos.

Since the Asian Financial Crisis of 1997 and the Global Financial Crisis of 2007, members of the Association of Southeast Asia Nations (ASEAN) have sought to strengthen ASEAN's regional economies through a digital trade project known as the ASEAN Single Window (ASW). The purpose of this case study was to explore the business strategies that multinational organizational leaders used to overcome business barriers while implementing ASEAN partnership contracts and ASW region-wide projects. This study may be unique in that, at the time of this research, there was no published study in which researchers had explored a single window for a vast, multination geographical region. Data collection was done via in-depth interviews with ASW executives, studying online ASW-related conferences, and examining relevant strategic documents. A 6-phase thematic analysis process based on methodological triangulation corroborated the data and addressed construct validity through data familiarization, generating initial coding, categorizing codes and searching for themes, breaking codes into subcategories, data reduction and defining and naming themes, and report generation. The 4 strategic themes that emerged were business models and processes, public-private partnerships, project management methodologies, and overlapping themes. The findings offer insights into ways to overcome the ASW's constraints and barriers. These strategic themes developed into a list of critical success factors and a summary list of principle business strategies and best practices. The implication for social change is a regionally collaborative trading environment providing potential economic options that not only impede the deterioration of the regional social fabric but support new opportunities such as trade liberalization and economic stability.