Made available in DSpace on 2014-12-17T14:19:58Z (GMT). No. of bitstreams: 1 DeiseRD_DISSERT.pdf: 2521317 bytes, checksum: 4ee84880ceaf6b27e3924e11ef7814b5 (MD5) Previous issue date: 2010-06-14 / The elections for governor in 2006 with its victory Marcelo D?da Workers Party (PT), were a landmark in the state of Sergipe, for the first time, called progressive fronts (an alliance of parties formed mostly by origin of the left) broke the hegemony of two political groups, Franco and the Alves, whose direction was in force for over 30 years. This study proceeds on the assumption that the print media has certain standards of conduct in covering the election period. Therefore, this study seeks to quantify, classify and compare data from three newspapers more representative of the State of Sergipe (Cinform, Cidade Journal and Correio de Sergipe) to analyze the behavior of these journals, such as private apparatus of hegemony in election coverage 2006. It also uses the concept of hegemony Gramsci and theories of journalism framing (Entman and Porto) and agenda setting (McCombs and Shaw) to identify these patterns / As elei??es para governador em 2006, com a vit?ria do candidato Marcelo D?da do Partido dos Trabalhadores (PT), foram um marco hist?rico no Estado de Sergipe, pois, pela primeira vez, as chamadas frentes progressistas (alian?a formada principalmente por partidos de origem de esquerda) romperam com a hegemonia de dois grupos pol?ticos: os Franco e os Alves, cuja dire??o vigorava h? mais de 30 anos. Este estudo parte da hip?tese de que a m?dia impressa apresenta determinados padr?es de comportamento na cobertura do per?odo eleitoral. Portanto, busca-se nesta disserta??o, quantificar, qualificar e comparar dados dos tr?s jornais mais representativos do Estado de Sergipe (Cinform, Jornal da Cidade e Correio de Sergipe) para an?lise do comportamento desses peri?dicos, como aparelhos privados de hegemonia, na cobertura das elei??es de 2006. Recorre-se tamb?m ao conceito de hegemonia de Antonio Gramsci, assim como ?s teorias do jornalismo de enquadramento (Robert Entman e Mauro Porto) e agenda setting (Maxwell McCombs e Donald Shaw) de forma a identificar esses padr?es