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1	AN INTERNSHIP AS A SCIENTIFIC COMMUNICATIONS ASSOCIATE AT ELI LILLY AND COMPANY Crowder, Julie K. 30 November 2004 (has links) No description available. scientific communication medical writing Eli Lilly technical communication science writing
2	Crisis communications : an examination of public relations strategies in media coverage of the Missouri drug dilution case Davis, Deborah A. January 2003 (has links) There have been a number of studies that examine how public relations professionals respond during a crisis including use of traditional legal response and traditional public relations response strategies. The degree of use of either can be influenced by the relationship between legal and public relations professionals. Thus, a pre-crisis relationship between the two groups is important for successful crisis communications. The purpose of this study was to examine media coverage of the Missouri drug dilution case to determine how many of Eli Lilly and Company's public relations messages were carried by the three major media outlets covering the crisis, if there was a difference among the outlets, and whether there was a significant difference in response strategy messages were reported.A content analysis of articles during the crisis period from the Indianapolis Star, the Kansas City Star, and The Associated Press were obtained through a Factiva search and were used to gather responses made by spokespersons. The search yielded 64 usable articles and 254 sentences from company spokespersons.Coders were trained to identify the response strategies defined as traditional public relations strategy, traditional legal strategy, mixed strategy and diversionary strategy. A chi-square test was used to test the hypotheses.The first hypothesis which stated "the number of sentences attributed to Lilly spokespersons in The Indianapolis Star, The Kansas City Star, and the Associated Press in the Missouri drug dilution case will differ significantly" was supported. The second hypothesis which stated "there will be a significant difference in response strategy sentences as defined by Fitzpatrick and Rubin and attributed to Lilly spokespersons in The Indianapolis Star, The Kansas City Star, and the Associated Press during different time periods of the case" was also supported. / Department of Journalism Public relations -- Case studies. Crisis management -- Case studies.
3	Eli Lilly and Conner Prairie Jessup, Benjamin L. January 1987 (has links) There is no abstract available for this thesis. Lilly, Eli, 1885-1977. Eli Lilly and Company. Conner Prairie (Museum) Hamilton County (Ind.) -- History.
4	The relocation of the Eli Lilly Farm Office and an adaptive use and/or rehabilitation proposal Smith, Virginia M. January 2008 (has links) David Kroll, Director of the Preservation Studio at RATIO Architects, Inc. in Indianapolis, approached me in September of 2007 about a project. The Eli Lilly Farm in Carmel, Indiana was in danger of demolition. The property was sold to a development company who was proposing an idea for over 1000 homes as a part of a "Master Planned Community" to be built on 335 acres of land. One of the stipulations of this sale was that the Conner Prairie Living History Museum had first right of refusal on any of the buildings from the property. The idea had been brought up to relocate a couple of the buildings on the farm to save them from demolition. I decided to document the farm so that future generations could know what used to exist there. That idea developed into my current topic: "A Study of the Relocation of the Eli Lilly Farm Office with adaptive use Options and Rehabilitation Recommendations." / Department of Architecture Eli Lilly Farm Office (Ind.)
5	Marketingová strategie uvedení nového produktu Xanil na český farmaceutický trh / Marketing strategy for introduction period of new product Xanil on the Czech pharmaceutical market Popelová, Tereza January 2011 (has links) Title: Marketing strategy of product Xanil application on the Czech pharmaceutical market Objective: Design marketing strategy of product Xanil application on the Czech pharmaceutical market Methods: Written interview, descriptive analysis Results: The result is a design marketing strategies for new drug Xanil. The marketing strategy process segmentation of potential customers, targeted to competition and proposes a structure of the marketing mix. The strategy is the development of the concept of promotion, including the estimated financial costs. Key words: Marketing strategy, marketing mix, customer segmentation, competition, brand positioning, Eli Lilly company, Xanil, promotional strategy
6	Limitations and liabilities: Flanner House, Planned Parenthood, and African American birth control in 1950s Indianapolis Brown, Rachel Christine 09 1900 (has links) Indiana University-Purdue University Indianapolis (IUPUI) / This thesis analyzes the relationship between Flanner House, an African American settlement house, and Planned Parenthood of Central Indiana to determine why Flanner House director Cleo Blackburn would not allow a birth control clinic to be established at the Herman G. Morgan Health Center in 1951. Juxtaposing the scholarship of African Americans and birth control with the historiography of black settlement houses leads to the conclusion that Blackburn’s refusal to add birth control to the health center’s services had little to do with the black Indianapolis community’s opinions on birth control; instead, Flanner House was confined by conservative limitations imposed on it by white funders and organizations. The thesis examines the success of Blackburn and Freeman B. Ransom, Indianapolis’s powerful black leaders, in working within the system of limitations to establish the Morgan Health Center in 1947. Ransom and Blackburn received monetary support from the United Fund, the Indianapolis Foundation, and the U.S. Children’s Bureau, which stationed one of its physicians, Walter H. Maddux, in Indianapolis. The Center also worked as a part of the Indianapolis City Board of Health’s public health program. These organizations and individuals did not support birth control at this time and would greatly influence Blackburn’s decision about providing contraceptives. In 1951, Planned Parenthood approached Blackburn about adding birth control to the services at Morgan Health Center. Blackburn refused, citing the Catholic influence on the Flanner House board. While acknowledging the anti-birth control stance of Indianapolis Catholics, the thesis focuses on other factors that contributed to Blackburn’s decision and argues that the position of Flanner House as a black organization funded by conservative white organizations had more impact than any religious sentiment; birth control would have been a liability for the Morgan Health Center as adding contraceptives could have threatened the funding the Center needed in order to serve the African American community. Finally, the position of Planned Parenthood and Flanner House as subordinate organizations operating within the limitations of Indianapolis society are compared and found to be similar. Flanner House Herman G. Morgan Health Center Cleo Blackburn Freeman B. Ransom Walter H. Maddux Planned Parenthood Planned Parenthood of Central Indiana African Americans Indianapolis Birth Control African American Birth Control Indianapolis Philanthropy Lockefield Gardens US Children's Bureau Katherine Lenroot Social Control 1950s African American Leadership Segregation Medical Discrimination Race Suicide Settlement Houses Birth Control Clinics Contraceptives Margaret Sanger Catholics and Birth Control Conservatism Limitations United Fund Community Chest Indianapolis Foundation Eli Lilly & Company Indianapolis City Board of Health Women's History African American History Indianapolis History Race Relations

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