I vår moderna tid har lättillgänglig och billig konsumtion bidragit till färre reparationer av defekta ting i hushållen. Det nuvarande förhållningssättet till materialitet orsakar avfall och missbruk av naturresurser som leder till förändringar i det biologiska systemet. Studien undersöker därför möjligheter i att minska på konsumtion och avfall genom ett designförslag som kan bidra till att skapa sunda förhållningsätt gentemot defekta ting. Uppsatsen består av teorier som lyfter olika perspektiv angående materialitet och miljö, samt vilka emotionella värden som kan uppstå ur vårdandet av tingen. För att kunna bistå med en designlösning som bidrar till sundare förhållningssätt angående materialitet, har undersökningar och experiment utförts både på egen hand men också tillsammans med en fokusgrupp om fem personer i åldern 26 - 45 där varje individs förhållningssätt till defekta ting varierat.Utifrån studiens empiri kan en se att det finns utrymme för utveckling av diverse lösningsansatser. Något som dock framkom mer tydligt var avsaknaden på kunskap och tillgång till hjälpmedel för reparation av defekta ting i hemmet. Designlösningen som togs fram resulterade i ett reparationskit med verktyg för övergripande ändamål som kan lånas på bibliotek, samt tillgång till en öppen webplattform innehållande diverse möjligheter för reparation. / In our modern times, easily accessible and cheap consumption has contributed to fewer repairs on flawed aesthetics in households. The current approach to materiality causes waste and misuse of natural resources that leads to changes in the biological system. The study therefore examines possibilities to reduce consumption and waste through a design proposal that can contribute in creating healthy attitudes towards flawed things.The essay consists of theories that highlight different perspectives on materiality and the environment, and which emotional values can arise from the care of things. In order to access a design solution that contributes to a healthier approach on materiality, studies and experiments have been carried out both on my own and together with a focus group consisting of five people aged 26 to 45, whose approach on flawed things varied.Based on the study's empirical information, one can see that there is room for the development of various solution approaches to the problem of over-consumption. However, something that emerged more clearly was the lack of knowledge and access to tools for repairing flawed things in households. The design solution that was developed resulted in a repair kit with tools for various purposes that can be borrowed from libraries, as well as access to an open web platform containing various possibilities for reparation.

Conversations between the PC (player character) and NPCs (non-player characters) in conventional games are usually sequence-based. The NPC talks to a certain point before pending the player's input, sometimes consisting of several prepared actions displayed on the screen in order to advance the conversation. While this method does provide the ability to converse within video games, our study shows it lacks the immersiveness that asynchronously based dialogue provides in some scenarios. Interruptions occur in real-life conversations and may add to a more convincing interaction. In this paper, we present a novel dialogue system that incorporates interruptions alongside emotion, making it possible for different participants involved in the conversation to interrupt and speak over each other while also having lasting consequences. This approach improves conversational players' experience by increasing character believability and engagement. For illustration purposes, interruption was integrated into a text-based game encompassing two variations of the same scenario. The study involved playing both variations of the same game, one being a traditional sequence-based conversation while the other had a fluent dialogue which supports interruption both from the PC and NPCs. Eight students previously familiar with video game dialogues played both variations, half starting with the other version. Each test ended with a survey followed by an interview talking about the answers. Each test took 30-40 min.

В выпускной квалификационной работе рассматриваются теоретические аспекты эмоциональной ценности торговой услуги на b2c рынке: были проанализированы тенденции развития понятия торговой услуги в современных реалиях с учетом особенностей потребительского поведения за последние годы; предложена и апробирована методика оценки эмоциональной компоненты ценности торговой услуги на основе АВС-анализа на примере рынка домашнего текстиля. В рамках исследования предлагается проект по организации каналов распределения компании «Адамас Текстиль» в парадигме усиления эмоциональной компоненты ценности торговой услуги в формате открытия шоу-рума. / In the final qualifying work, the theoretical aspects of the emotional value of a trading service in the b2c market are considered: trends in the development of the concept of a trading service in modern realities have been analyzed, taking into account the peculiarities of consumer behavior in recent years; a methodology for assessing the emotional component of the value of a trading service based on ABC analysis on the example of the home textile market has been proposed and tested. Within the framework of the study, a project is proposed to organize distribution channels of the Adamas Textile company in the paradigm of strengthening the emotional component of the value of a trading service by opening a showroom.

Made available in DSpace on 2016-08-03T12:30:29Z (GMT). No. of bitstreams: 1 Paulo Eduardo Noronha 1.pdf: 254579 bytes, checksum: ba977483f32ea3ce2037b4c587e298ad (MD5) Previous issue date: 2007-03-21 / This research is about how four of the biggest bank in Brazil - Bradesco, Itaú, Citibank e BankBoston they use the communication to seduce the public of high income. The objective is to define which are the appeals and the values used in the commercial ones of television and to understand why the films are many similarities in the persuasion arguments. The importance of this research it defines in consequence of the strong presence of the banks in the TV ways and for the fact of the main banks in Brazil to have launched in a short space of time sub marks, a resource very used by the industry with the extensions of marks, to take care of to a market of high income esteem in 2 million people. This is a new subject and still little explored in the academy. The used methods had been the content analysis, that verified the arguments of TV commercials and the bibliographical research, that the necessary ballast for the definition of the problem gave and based the resulted structuralized of the study the main ones of the research had presented the conversion of two trends; the first one comes of the new values that blow of the society, especially of the people of high income in Brazil. They have presented new forms of consumption, that are much more on to the emotions. The ostentation and the consumption of sophisticated products as synonymous of status and power continue and possibly they will have to continue to exist, but it notices now that the least has broken of the Brazilian elite search if to differentiate for subjective values. They are in return the basic values of the society as familiar relationship, valuation of the simple things and better exploitation of the time. On the other hand, the second trend is marketing. With the commoditization of the products and services, the companies search if to differentiate for the mark and, to make the connection of this with the consumers, emotional arguments are used. Even because, to be manipulated the consumers, the way most efficient is through the emotion. It can also be said that, to pierce the mental blockade that the consumers raise in virtue of the bombing of messages that receive daily, the way are to entertain, to move. Ally to everything this, the banks prays of negative image in the society and comes working to minimize this perception: they want for intermediary of its messages advertising executives if to become more likeable, human. When congregated these movements - of the society valuing more the being of what having and the banks wanting to humanize itself and using emotional appeals in its communication - it is easy to understand the similarity of arguments. But it will be that the differentiation lack will not continue bringing the commoditization of the products and services for the commoditization of the communication and making with that it leaves to fulfill one of its basic papers that are to make an advertiser if to differentiate of the competition? / Esta pesquisa investiga como quatro dos maiores bancos que atuam no Brasil - Bradesco, Itaú, Citibank e BankBoston - utilizam a comunicação para seduzir o público de alta renda. O objetivo é definir quais são os apelos e os valores utilizados nos comerciais de televisão e entender por que os filmes são muitos similares nos argumentos de persuasão. A importância desta pesquisa se define em conseqüência da forte presença dos bancos no meio TV e pelo fato de os principais bancos no Brasil terem lançado num curto espaço de tempo submarcas, um recurso muito utilizado pela indústria com as extensões de marcas, para atender a um mercado de alta renda estimado em 2 milhões de pessoas. Este é um tema novo e ainda pouco explorado na academia. Os métodos utilizados foram a análise de conteúdo, que verificou os argumentos dos comerciais de TV e a pesquisa bibliográfica, que deu o lastro necessário para a definição do problema e embasou a estruturação do estudo Os principais resultados da pesquisa apresentaram a conversão de duas tendências; a primeira vem dos novos valores que sopram da sociedade, destacadamente das pessoas de alta renda no Brasil. Elas têm apresentado novas formas de consumo, que estão muito mais ligadas às emoções. A ostentação e o consumo de produtos sofisticados como sinônimo de status e poder continuam e possivelmente deverão continuar a existir, mas nota-se agora que ao menos parte da elite brasileira busca se diferenciar por valores subjetivos. Estão de volta os valores básicos da sociedade como relacionamento familiar, valorização das coisas simples e melhor aproveitamento do tempo. Por outro lado, a segunda tendência é mercadológica. Com a comoditização dos produtos e serviços, as empresas buscam se diferenciar pela marca e, para fazer a conexão desta com os consumidores, são utilizados argumentos emocionais. Até porque, para se manipular os consumidores, o modo mais eficaz é através da emoção. Pode-se dizer também que, para furar o bloqueio mental que os consumidores erguem em virtude do bombardeio de mensagens que recebem diariamente, o caminho é o de entreter, emocionar. Aliado a tudo isto, os bancos rezam de imagem negativa na sociedade e vêm trabalhando para minimizar esta percepção: querem por intermédio de suas mensagens publicitárias se tornar mais simpáticos, humanos. Quando reunidos esses movimentos - o da sociedade valorizando mais o ser do que o ter e os bancos querendo se humanizar e utilizando abordagens emocionais em sua comunicação - é fácil entender a similaridade de argumentos. Mas será que a falta de diferenciação não continuará trazendo a comoditização dos produtos e serviços para a comoditização da comunicação e fazendo com que ela deixe de cumprir um dos seus papéis fundamentais que é o de fazer um anunciante se diferenciar da concorrência?