BakgrundDen svenska arbetsmarknaden genomgår en förändring som pågått under en längre tid. Synen på en anställning har luckrats upp och guldklocksanställningen är och förblir allt mer ovanlig. I dagens Sverige är det vanligaste sättet att avancera inom yrkeslivet att byta arbetsgivare. Det är höga kostnader som är relaterade till att personal väljer att lämna organisationen och det är således viktigt att behålla befintlig personal. Ett preventivt arbete för att minimera risken att personal överväger att lämna företaget kan vara individanpassat utvecklingsarbete. SyfteSyftet med uppsatsen är att undersöka hur attraktiva, enligt Randstad och Universum, arbetsgivare inom en kunskapsintensiv miljö i Göteborgsregionen arbetar med kompetensutveckling, professionell utveckling och karriärmöjligheter för att behålla personal. MetodStudien genomförs ur ett ledningsperspektiv med hjälp av en kvalitativ forskningsansats då forskningsfrågan inte syftar till att mäta och jämföra olika resultat utan snarare handlar om att undersöka hur företag arbetar med frågan. Insamling av empiri sker genom sex stycken semistrukturerade intervjuer på olika företag. Valet av fallföretag har gjorts med hjälp av vinnarlistan i “Randstad Award 2016” och Universums lista “Sveriges bästa arbetsgivare 2016” vilket är sammanställningar av Sveriges mest attraktiva arbetsgivare år 2016. SlutsatsStudien visar att samtliga företag arbetar med individanpassad utveckling för medarbetaren. Detta utvecklingsarbete sker genom justering av arbetsuppgifter, kompetensutveckling genom kurser, seminarier och “workshops” där de i första hand nyttjar intern kunskap samt mentorskap och tillgång till internt och externt nätverk. / BackgroundIn the last couple of years there has been an ongoing change in the Swedish labor marketwhere the view and the occurrence of long term employment is not as common as it oncewas. The most common way of career development is through change of employer. The costof employee turnover can be avoided or reduced by keeping current employees and anindividually shaped development for the employee may result in the employee staying loyalto the company. PurposeThe purpose of this study is to investigate how attractive employers, based on Randstad andUniversum, within a knowledge based environment in the area of Gothenburg providescompetence development, professional development and career opportunities in order toretain their employees. Method The study applies a qualitative research approach since the purpose of the study is to gain understanding in how companies provide development and not to compare different companies’ results to one another. The study is based on six semi-structured interviews held at each of the six companies. The selection of companies is based on the lists “Randstad Award 2016” and “Sveriges bästa arbetsgivare 2016” by Universum which are summaries of Sweden’s most attractive employers of the year 2016. Conclusion The study shows that all of the companies have an individually shaped development plan for the employee. This is managed through adjustment of duties, competence development through courses, seminars and workshops which are based on internal knowledge within the company. Last but not least development is supplied through the use of mentoring and networking, both internal and external.

Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. Starting off we gained perspective on how companies define talent and which talent management approach they implement. From there we learned to which extent they prioritize people fitting into the company’s identity/values and work with communicating with talents by displaying themselves as an attractive employer. Our attempt was to uncover any underlying behavior or beliefs within this region contributing to why this region, in particular, is experiencing difficulties in attracting talent. To reach these understandings, we conducted a case study holding six in-depth interviews with different companies in various locations within the region “Norrland”. By using the thematic analysis method, we concluded that businesses have attitudes regarding the nature of talent and how it should be managed which limits their view of who is considered as a competent potential employee. Moreover, we found that the majority of businesses operating the north to a relatively high extent prioritize their relationship with their employees. However, they do not work to a high extent with the creation of a strong employer brand, possibly contributing to the situation as it is perceived in the north.