Submitted by Cristiane Oliveira (cristiane.oliveira@fgv.br) on 2011-05-24T14:26:01Z No. of bitstreams: 1 71060100683.pdf: 1872840 bytes, checksum: 2bd37cd9209f5335da85a17a5be67de1 (MD5) / Approved for entry into archive by Gisele Isaura Hannickel(gisele.hannickel@fgv.br) on 2011-05-24T14:33:14Z (GMT) No. of bitstreams: 1 71060100683.pdf: 1872840 bytes, checksum: 2bd37cd9209f5335da85a17a5be67de1 (MD5) / Approved for entry into archive by Gisele Isaura Hannickel(gisele.hannickel@fgv.br) on 2011-05-24T14:37:18Z (GMT) No. of bitstreams: 1 71060100683.pdf: 1872840 bytes, checksum: 2bd37cd9209f5335da85a17a5be67de1 (MD5) / Made available in DSpace on 2011-05-24T15:11:56Z (GMT). No. of bitstreams: 1 71060100683.pdf: 1872840 bytes, checksum: 2bd37cd9209f5335da85a17a5be67de1 (MD5) Previous issue date: 2010-08-04 / Este trabalho teve o principal objetivo de contribuir para o entendimento do contexto social que circunda empreendedores inovadores brasileiros e espanhóis que emergem em seus próprios países de origem, procurando mapear e entender relações sociais relevantes estabelecidas durante o delicado período de emergência de seus empreendimentos no final do século XX e começo do XXI. Autores alinhados com o pensamento da sociologia econômica foram utilizados como referência para a determinação das perguntas de pesquisa, que provocaram a realização de um estudo comparativo entre empreendedores finalistas de um mesmo prêmio atribuído a empreendedores inovadores brasileiros e espanhóis. No total, 19 empreendedores oriundos de setores emparelhados em ambos os países foram entrevistados e documentos sobre eles e seus empreendimentos foram levantados, possibilitando verificar, entre outras coisas, a influência relativamente homogênea do contexto social de ambos os países no período de emergência de empreendimentos fundados por empreendedores advindos de classes sociais mais elevadas destas sociedades, com especial ênfase nas complicadas características do padrão de financiamento dos empreendimentos, no aumento consistente do apoio social e público ao empreendedorismo, no elevado envolvimento emocional que os empreendedores estabelecem com seus empreendimentos e no peculiar papel das relações de confiança construídos entre os empreendedores, seus sócios e funcionários. / This study had the main objective to contribute to the understanding of the social context that surrounded the innovative Brazilian and Spanish entrepreneurs that emerged in their own countries of origin, seeking to map and understand relevant social relations established during the delicate period of emergence of their ventures in the late twentieth and early twenty-first centuries, focusing specifically on the role that organizations and social norms had over this period. Authors aligned with the thinking of economic sociology were used as reference for the determination of research questions, which led to the execution of a comparative study between entrepreneur finalists of the same award given to innovative Brazilian and Spanish entrepreneurs. A total of 19 entrepreneurs coming from sectors paired in the countries were interviewed and documents about them and their ventures were studied, making it possible to verify, among other things, the relatively homogeneous influence of the social context of both countries during the emergence of ventures founded by entrepreneurs coming from higher social classes, with particular emphasis on the complicated standards of financing options, on the consistent increase in social and public support to entrepreneurship, in the high emotional involvement that entrepreneurs establish with their ventures and in the peculiar role that trust play among entrepreneurs, their partners and employees.