Following the events of September 11, 2001, we have seen a revival in American public diplomacy. I argue the U.S. continues to rely on similar rhetorical responses to crisis that are an essential part of American public diplomacy interconnected through history, from the birth of our country to the recent 2007 U.S. National Strategy for Public Diplomacy and Strategic Communication. Tracing this recurring rhetorical process from our founding to the Carter Administration illustrates our reliance on similar rhetoric despite changing contexts. I use Burke’s concept of identification and the interrelated use of ethos and enemy construction to demonstrate the rhetorical parallels between the Carter Administration’s 1979 Communication Plan with Muslim countries and the 2007 NSPDSC. This analysis not only contributes to the gap in public diplomacy research but provides insight into American public diplomacy since 9/11.