This thesis aims to analyse how well recruits of the Swedish Armed Forces (SAF) have embraced soldier ideals put forward by the SAF following a shift in means of recruiting, changing from a system of compulsive conscription to an All-volunteer force (AVF). This has been done using a Governmentality-analysis of an extensive survey conducted at Ärna Air Base in November of 2019. The concept of Governmentality has to do with the way states and other forms of authorities govern. Launched in the 1970s by French philosopher Michel Foucault, it is based on an understanding that states no longer governing mainly by force, but rather by appealing to its citizens’ free will governing through “the conduct of conduct”, through the creation of self-governing subjects. The recruits were asked to rank different reasons for enlisting, and to assess various ideal qualities of a soldier, as well as pictures used by the SAF with the intention to recruit soldiers. The results were widespread and showed a big dissonance both among the recruits internally but also between the SAF’s military identities promoted by the SAF and the recruits. In some instances, the recruits seem to embrace the SAF’s ideals and in others they seem to be hostile of them. A few reasons for this are suggested in the final chapter of the thesis for example the societal collective understanding of the SAF or the role of the instructing officers.