This case is intended to be used in an International Business or Strategic Management course to introduce the topic of entry strategy development and evaluation. Victor Yang, founder and Senior Vice President of Strategy and Business Development at Enter Active Media International (EAM), must decide whether or not EAM should enter the China market and if so, work with the executive team to develop an entry strategy. EAM is a privately held company, headquartered in Singapore, which develops and distributes interactive solutions aimed at mobile phone service providers (SP). EAM’s solution, called “Genie” consists of in-store kiosks that are located in every SP’s retail outlet and provide information about service plans and handsets to customers without having to talk to a customer service representative (CSR). On the back end, Genie provides detailed usage and demographic statistics to SPs. Even though EAM has operated successfully in several countries in South East Asia, the Chinese market presents unique challenges. Telecommunications sectors in most South East Asian countries have evolved in a similar way, with government owned monopolies being opened to competition from the private sector. China’s telecommunications sector, however, has evolved in a different way. In China, Provincial Post and Telecommunication Authorities (PTA) independently operate telecommunication networks in every city, which means EAM has to negotiate individual contracts in every city. Intellectual Property (IP) protection is another source of concern for EAM. It is not clear when or even whether China will develop a world-class IP protection system. Several experts believe China will follow the same path as countries such as Japan, Korea and Taiwan, which developed solid IP protection systems as they started producing IP worth protecting. On the other hand, some experts argue that this will never happen, since most R&D efforts in China are aimed at creating derivative technologies in order to avoid paying royalties, not true innovation requiring protection. It is also unclear whether or not there is a demand for EAM’s services in China. Finally, Dr. Thomas Chou, Victor’s partner, had suggested that EAM provide its services as a website and find ways to generate revenue through online advertisement instead of using EAM’s current business model. Victor and the rest of the executive team agree that EAM will enter the China market at one point, but questions remain about the right business model and whether this is the right time. India, Latin America and Eastern Europe seem like safer bets for the time being. Should EAM enter the China market now? If so, what should be their strategy? These are the questions Victor is trying to answer during his trip to Taiwan to finalize a contract with Vibo Telecom, one of the Island’s 3G mobile service provider

Purpose - The aim of this research is to examine higher education (HE) internationalization in terms of international recruitment and academic collaboration with the focus on a single institution case study. The research investigates how the case study university conducts HE internationalization, identifies key implementation issues of HE internationalization, and develops an education-specific market entry dynamic framework. The discussion of the difference in the process of internationalization across faculties is also included. Design/methodology/approach - This research adopts the interpretivist philosophy and inductive approach, with focus of a single institution. Based on the positions and job responsibilities, the total of 20 interviewees from three key departments (Corporate, Department 2 and Faculty) were selected and 22 semi-structured interviews were conducted. The total of 329 pages of interview transcripts were analyzed. Other types of data collection include observation and secondary documentary data. The answers from each group were used in a comparative analysis, resulting in an overlap pattern structure that indicates the level of the university's internal integration. Data analysis strategies include content analysis, critical discourse analysis (CDA), colour coding, and categorization of meaning. Findings and contributions - The market entry dynamic framework is the main outcome of this research. This framework provides a number of education-specific modes of entry and programme delivery methods to guide institutions' internationalization. The implementation issues raised in this research indicate that the university's internal integration has a major impact on HE internationalization. These issues highlight the areas where the university needs to improve. Faculty-specific factors explain the difference in the process of internationalization across the four faculties at the case study university, and explain the reasons why the levels of internationalization are different among these faculties.

Einleitung Der Faktor Zeit nimmt in unserer heutigen Gesellschaft einen bedeutsamen Platz in den unterschiedlichsten Bereichen unseres Lebens und Wirkens ein. Beispielsweise verbreiten sich Nachrichten weltweit innerhalb von Minuten, Reisezeiten verkürzen sich von Tagen auf mehrere Stunden (Kurpjuweit 2013) und die Hersteller von Unterhaltungselektronik verkürzen die Produktlebenszyklen um neue Produkte schneller am Markt zu platzieren (Scheimann 2011). Die Reduzierung des Produktlebens ist bei vielen anderen Produkten des Konsum- und Investitionsgütermarktes festzustellen, da die Markteintrittsstrategie den möglichen Absatz des Produktes bestimmt (Meffert et al. 2008, S. 445f.). Der Erfolg eines Produktes ist jedoch eine Folge aus unterschiedlichen Aspekten, wobei die Zeit, neben der Qualität und den Kosten, einer der Hauptparameter ist. Demzufolge ist das Zusammenspiel dieser drei voneinander abhängigen Faktoren auch im Produktentwicklungsprozess zu berücksichtigen, um die geforderten Ziele zu erreichen (Burghardt 2013, S. 23). Diese werden durch den technologischen Fortschritt, die veränderten Bedürfnisse der Kunden und den internationalen Wettbewerb bedingt (Cooper 2010, S. 8ff.). Durch den Einsatz von strukturierten Produktentwicklungsprozessen können die Zielvorstellungen abteilungs- und aufgabenübergreifend berücksichtigt und kontrolliert werden. Anwendungsbeispiele für komplexe, aber systematische Produktentwicklungsprozesse sind in der Automobil- und IT-Branche zu finden (Braess 2013; Ruf & Fittkau 2008). Für die Produkte der Sicherheitstechnik muss bei der Entwicklung, Konstruktion und Fertigung jedoch ein Aspekt gesondert betrachtet werden – die Qualität. Es sind sehr hohe Anforderungen und Ansprüche zu erfüllen, die teilweise vom Gesetzgeber festgesetzt wurden, da die Sicherheit von Mensch und Maschine zu gewährleisten ist. Im Bereich des Explosionsschutzes, welcher als ein Teilgebiet der Sicherheitstechnik gilt, ist die Einhaltung von Richtlinien und Normen bei einer Produktentwicklung für den Markteintritt zwingend erforderlich. Neue Bauteile werden u.a. durch aufwändige Prüfungen von benannten Stellen erprobt. Diese Bedingungen beeinflussen den Produktentwicklungsprozess und die Konstruktionsmethodik im Explosionsschutz fundamental und charakterisieren den kosten- und zeitintensiven Vorgang durch aufwändige Iterationen (Träger et al. 2005).

O setor sucroenergético é um dos mais dinâmicos do país. Ao longo dos últimos 10 anos, este setor tem passado por sucessivas transformações, que incluem diferentes ciclos de desenvolvimento e crise, a conquista de novos mercados e o desenvolvimento de novos produtos. Independente dessas recorrentes mudanças de cenário, algo parece estar sempre presente nessa indústria, a saber: a capacidade de atrair empresas estrangeiras de diversos países e setores da economia. Nesse contexto, esta importante agroindústrial do Brasil tem vivenciado uma forte evolução da presença do capital estrangeiro. O presente trabalho tem como objetivo analisar e compreender a evolução desse processo, buscando identificar: quais tipos de empresa tem realizado investimentos diretos estrangeiros no setor, quais são suas principais motivações e quais são os fatores que possivelmente influenciam as decisões quanto às estratégias de entrada. Para tanto, são utilizadas, como referencial teórico, as principais teorias que tratam dos objetivos e estratégias de entrada do investimento direto estrangeiro. Estas, por sua vez, são contrastadas com os dados secundários, coletados por meio de uma pesquisa documental, e os dados primários, coletados por meio de entrevistas em profundidade com 5 reconhecidos especialistas do setor. Por fim, trata-se de uma pesquisa exploratória e qualitativa que pretende contribuir para a melhor compreensão do fenômeno de entrada de investimentos diretos estrangeiros no setor sucroenergético e estimular a realização de novas pesquisas sobre o tema. / The sugarcane industry is one of the most dynamic in the country. Over the past 10 years, it has undergone successive transformations, which include different cycles of prosperity and crisis, and the development of new markets and of new product. Regardless of these recurring changes of scenery, something seems to be always present in this industry, namely the ability to attract foreign companies from different countries and industries. In this context, this important agribusiness in Brazil has experienced a strong evolution of the presence of foreign capital. This paper aims to analyze and understand the evolution of this process, seeking to identify what kinds of firms have made foreign direct investments in the sector, what are their motivations and what are the factors that possibly influence the decisions regarding the entry strategies. For this purpose, the major theories that address the objectives of FDI and its entry strategies are used as theoretical base. Thereafter, their assumptions are contrasted with the secondary data collected through documentary research, and primary data collected through in-depth interviews with five recognized industry experts. Finally, it is an exploratory and qualitative research that aims to contribute to a better understanding of the phenomenon of inflows of foreign direct investment in the sugarcane industry and to stimulate the creation of new research on the topic.

<p>In this paper we aim to identify the most important factors that influence the decisions made by large Western MNCs concerning post entry changes (PEC) in the BRIC markets. Thiss tudy attempts to explain processes and reasons why these changes take place. In addition we make a comparison between strategies followed and the differences between them for each of the BRIC markets.Most academic literature focuses on entry mode theories, however little has been written onPEC. PEC today is a hot topic in the current international business environment. This isevident in the market as many Western MNCs that invested in emerging markets throughJoint Ventures (JV) during the late 1980s and 1990s are now restructuring their strategies in order to further their growth (Luo, 2007).The paper uses a qualitative study to explain and explore PEC strategies in each of the four BRIC markets, using case studies of three Italian large MNCs: Artsana, De Longhi and Luxottica.The study finds that firstly BRIC markets should not be seen as a whole, as academic literature has a tendency to suggest. Secondly, the study finds that country-specific conditions directly affect PEC choices and decisions differently in each market. We have identified a number of variables which influence PEC, of these economic conditions and institutional context pressures were found to be the most important determinants for PEC within the MNCs studied. This study will help management to better choose appropriate PEC and set the most suitable operational mode for each specific environment.</p>

In this paper we aim to identify the most important factors that influence the decisions made by large Western MNCs concerning post entry changes (PEC) in the BRIC markets. Thiss tudy attempts to explain processes and reasons why these changes take place. In addition we make a comparison between strategies followed and the differences between them for each of the BRIC markets.Most academic literature focuses on entry mode theories, however little has been written onPEC. PEC today is a hot topic in the current international business environment. This isevident in the market as many Western MNCs that invested in emerging markets throughJoint Ventures (JV) during the late 1980s and 1990s are now restructuring their strategies in order to further their growth (Luo, 2007).The paper uses a qualitative study to explain and explore PEC strategies in each of the four BRIC markets, using case studies of three Italian large MNCs: Artsana, De Longhi and Luxottica.The study finds that firstly BRIC markets should not be seen as a whole, as academic literature has a tendency to suggest. Secondly, the study finds that country-specific conditions directly affect PEC choices and decisions differently in each market. We have identified a number of variables which influence PEC, of these economic conditions and institutional context pressures were found to be the most important determinants for PEC within the MNCs studied. This study will help management to better choose appropriate PEC and set the most suitable operational mode for each specific environment.

Businesses today are constantly on the lookout for new investment opportunities. Often, they have to move away from their home market and enter new countries in order to continue to grow. One question that is sometimes omitted when planning such moves is that of corruption. Especially when moving into transition economies, the issue of corruption can be an obscure and complex one, on which little research has been made to date. Russia is one such economy, with a huge investment potential, but very unclear rules about how business is and should be conducted. It would be interesting to see to what extent corruption in Russia has affected Swedish companies’ entry strategies in the Russian market. The method chosen for the purpose of this thesis was to conduct a survey of 20 Swedish firms currently present in Russia. We also conducted interviews with 3 experts in the field of Russian business, and one representative of a Swedish firm considering expanding their operations in Russia. This combination of quantitative and qualitative methods would allow us to look at things from different perspectives and get a better view of the state of corruption in Russia. The interviews were in some cases conducted in person, allowing for a broader and less formal discussion of the topic, helping the authors gain more insight and generate new ideas to be used in the paper. The authors found that Swedish companies operating in Russia usually attribute little importance to the issue of corruption during the planning stages of the market penetration strategy. Many of these firms did encounter corruption at later stages of market penetration, and were forced to rethink their strategies accordingly, showing that corruption affect entry strategies to a great extent. It was concluded that the most appropriate method for Swedish firms to enter the Russian market is through fully-owned subsidiaries, with the assistance of local consulting agencies, which provide help when dealing with those areas where corruption is most likely to exist.

The study is to explore China¡¦s entry strategies of the multinational satellite television channels, discussing how satellite television channels of some multinational media corporations entered the highly regulated China market. As an exploratory research in essence, the study is conducted through literature analysis, case studies, and in-depth interviews. Among them, satellite television channels of the two media giants , AOL Time Warner and News Corp., are the focus of the case studies : corporate characteristics of the two multinational media corporations are taken as independent variables, while China¡¦s entry strategies of the corporations¡¦ satellite television channels are taken as dependent variables. Through this logic, the study attempts to make some propositions about the strategies used by multinational satellite television channels when entering China. Six preliminary propositions about China¡¦s entry strategies are made in the following aspects : ¡§ difference of the entry channel positioning ¡¨, ¡§ entry timing, local commitment made by the channel, and performance of the entry channel ¡¨, ¡§ value chain integration of the satellite television channel industry and local partnership ¡¨, ¡§ human resources management of the entry channel ¡¨, and ¡§ entry/ investment fields other than the satellite television channel industry ¡¨. Based on the propositions, the study then concludes that for multinational media corporations, the more inclined the parent company is categorized as multinational company in MNC category, the clearer the parent company/top manager perceives China market, the stronger the top managers¡¦ strategic intent on China market, and the richer experience the parent company owns in foreign market entry, then the more local commitment the multinational satellite television channels would make, which benefits the channel performances as a result.

<p>Businesses today are constantly on the lookout for new investment opportunities. Often,</p><p>they have to move away from their home market and enter new countries in order to</p><p>continue to grow. One question that is sometimes omitted when planning such moves is that</p><p>of corruption. Especially when moving into transition economies, the issue of corruption</p><p>can be an obscure and complex one, on which little research has been made to date. Russia</p><p>is one such economy, with a huge investment potential, but very unclear rules about how</p><p>business is and should be conducted. It would be interesting to see to what extent</p><p>corruption in Russia has affected Swedish companies’ entry strategies in the Russian market.</p><p>The method chosen for the purpose of this thesis was to conduct a survey of 20 Swedish</p><p>firms currently present in Russia. We also conducted interviews with 3 experts in the field</p><p>of Russian business, and one representative of a Swedish firm considering expanding their</p><p>operations in Russia. This combination of quantitative and qualitative methods would allow</p><p>us to look at things from different perspectives and get a better view of the state of</p><p>corruption in Russia. The interviews were in some cases conducted in person, allowing for a</p><p>broader and less formal discussion of the topic, helping the authors gain more insight and</p><p>generate new ideas to be used in the paper.</p><p>The authors found that Swedish companies operating in Russia usually attribute little</p><p>importance to the issue of corruption during the planning stages of the market penetration</p><p>strategy. Many of these firms did encounter corruption at later stages of market</p><p>penetration, and were forced to rethink their strategies accordingly, showing that corruption affect</p><p>entry strategies to a great extent. It was concluded that the most appropriate method for</p><p>Swedish firms to enter the Russian market is through fully-owned subsidiaries, with the</p><p>assistance of local consulting agencies, which provide help when dealing with those areas</p><p>where corruption is most likely to exist.</p>

O setor sucroenergético é um dos mais dinâmicos do país. Ao longo dos últimos 10 anos, este setor tem passado por sucessivas transformações, que incluem diferentes ciclos de desenvolvimento e crise, a conquista de novos mercados e o desenvolvimento de novos produtos. Independente dessas recorrentes mudanças de cenário, algo parece estar sempre presente nessa indústria, a saber: a capacidade de atrair empresas estrangeiras de diversos países e setores da economia. Nesse contexto, esta importante agroindústrial do Brasil tem vivenciado uma forte evolução da presença do capital estrangeiro. O presente trabalho tem como objetivo analisar e compreender a evolução desse processo, buscando identificar: quais tipos de empresa tem realizado investimentos diretos estrangeiros no setor, quais são suas principais motivações e quais são os fatores que possivelmente influenciam as decisões quanto às estratégias de entrada. Para tanto, são utilizadas, como referencial teórico, as principais teorias que tratam dos objetivos e estratégias de entrada do investimento direto estrangeiro. Estas, por sua vez, são contrastadas com os dados secundários, coletados por meio de uma pesquisa documental, e os dados primários, coletados por meio de entrevistas em profundidade com 5 reconhecidos especialistas do setor. Por fim, trata-se de uma pesquisa exploratória e qualitativa que pretende contribuir para a melhor compreensão do fenômeno de entrada de investimentos diretos estrangeiros no setor sucroenergético e estimular a realização de novas pesquisas sobre o tema. / The sugarcane industry is one of the most dynamic in the country. Over the past 10 years, it has undergone successive transformations, which include different cycles of prosperity and crisis, and the development of new markets and of new product. Regardless of these recurring changes of scenery, something seems to be always present in this industry, namely the ability to attract foreign companies from different countries and industries. In this context, this important agribusiness in Brazil has experienced a strong evolution of the presence of foreign capital. This paper aims to analyze and understand the evolution of this process, seeking to identify what kinds of firms have made foreign direct investments in the sector, what are their motivations and what are the factors that possibly influence the decisions regarding the entry strategies. For this purpose, the major theories that address the objectives of FDI and its entry strategies are used as theoretical base. Thereafter, their assumptions are contrasted with the secondary data collected through documentary research, and primary data collected through in-depth interviews with five recognized industry experts. Finally, it is an exploratory and qualitative research that aims to contribute to a better understanding of the phenomenon of inflows of foreign direct investment in the sugarcane industry and to stimulate the creation of new research on the topic.