<p>Abstract</p><p>Headline To communicate the environment, “Rarely a paper on the wall”, a study about communication strategies when it comes to internalize a policy in two secondary schools.</p><p>Number of pages 42 (61 including enclosures)</p><p>Author Fanny Persson</p><p>Tutor Peder Hård af Segerstad</p><p>Course Media and communication C</p><p>Period Autumn 2007/spring 2008</p><p>University Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/aim The purpose of this work was to see what channels of communication are to prefer when working with secondary school pupils, more concrete when speaking about the environment, about the profile of the school and democracy among the pupils.</p><p>Material/method I am going to visit two secondary schools in the middle of Sweden, one that has an environment certification, and the other one is a regular secondary school. To answer these questions I am going to interview totally four teachers, two from each school, and 12 pupils from each school divided into two groups per school.</p><p>Main results One of the main results was that the pupils prefer to mix the tutoring for a better way to learn. Another result was that they see their teachers as paragons and that it is more important what the teachers do than what they say.</p><p>Keywords Environment, Communication, Environment Certifikation, Secondary school, Karl Weick, Communication theory, Understanding, Internalize, Identification, Profile</p>

Abstract Headline To communicate the environment, “Rarely a paper on the wall”, a study about communication strategies when it comes to internalize a policy in two secondary schools. Number of pages 42 (61 including enclosures) Author Fanny Persson Tutor Peder Hård af Segerstad Course Media and communication C Period Autumn 2007/spring 2008 University Division of Media and Communication, Department of Information Science, Uppsala University Purpose/aim The purpose of this work was to see what channels of communication are to prefer when working with secondary school pupils, more concrete when speaking about the environment, about the profile of the school and democracy among the pupils. Material/method I am going to visit two secondary schools in the middle of Sweden, one that has an environment certification, and the other one is a regular secondary school. To answer these questions I am going to interview totally four teachers, two from each school, and 12 pupils from each school divided into two groups per school. Main results One of the main results was that the pupils prefer to mix the tutoring for a better way to learn. Another result was that they see their teachers as paragons and that it is more important what the teachers do than what they say. Keywords Environment, Communication, Environment Certifikation, Secondary school, Karl Weick, Communication theory, Understanding, Internalize, Identification, Profile